|Industry||Digital marketing and distribution|
|Founded||2003San Francisco, United Statesin|
|Founders||Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel)|
|Headquarters||San Francisco and New York City, USA|
|Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel)|
|Products||Distribution and promotion of digital music, ringtones, and video|
|Services||technical, marketing, and legal services|
IRIS Distribution (Independent Recording Industry Services) - now The Orchard - is a digital music distribution and marketing firm based in San Francisco, CA and New York City. Co-founded by Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel) in 2003, IRIS distributes digital music, ringtones, and video to over 450 digital retailers in over 85 countries. It also promotes label catalogs through various outlets, including social networking sites, newsletters, and label profiles. The company offers its technical, marketing, and legal services to a wide range of independent artists and labels from all genres. Artists distributed by IRIS include She Wants Revenge, Le Tigre, Lou Reed, Mogwai, and many more.
After the launch of Apple’s iTunes digital music store, IRIS Distribution was founded in 2003 to support independent labels in entering the digital marketplace. IRIS originally began as a co-op for independent artists, but quickly became a distribution company specializing in facilitating negotiations between retail services and independent labels.
In 2007, IRIS expanded its services with the launch of BlinkerActive, a dedicated marketing arm devoted to music promotion and branded entertainment. Some of BlinkerActive’s clients include Scion/Toyota, Ninja Tune, Chemikal Underground, Surfdog Records, BYO Records, and Mack Avenue Records among others.
IRIS reported strong growth and profitability in 2008.
Most recently, IRIS Distribution placed twice in The National Association of Record Industry Professionals’ poll, Best In The Biz (2009); IRIS placed second in the ‘Best Digital Distribution Company’ category, and Bryn Boughton as ‘Top New Media Representative.’
In May 2012 The Orchard, also a digital distributor, acquired IRIS Distribution. This consolidation came only two months after The Orchard had merged with IODA Distribution in March.
Labels Distributed by IRIS
This is not a complete list.
- +1 Music
- AGF Producktion
- Affluent Records
- Ant Zen / Salt
- Beta-lactam Ring Records
- Big Dada
- Chemikal Underground
- Coco Machete Records
- Duck Down Records
- Gemini Sun Records
- Hefty Records
- Hymen Records
- Konfort Records
- K Records
- Megaforce Records
- Minus Records
- Monolake Records
- Moodgadget Records
- Ninja Tune Records
- Palmetto Records
- Projekt Records
- Seed Records
- Static Discos Records
- Wednesday Records
- YouRelease Distribution
- Morris, Chris. "Burnside Dials Up Online Solution For Its Labels." Billboard Magazine. December, 2003.
- IRIS Distribution Sees Strong Growth and Profitability In 2008; Outlook Bright For 2009
- NARIP's 2009 Best In The Biz Winners. Retrieved 2009-08-17.
- Peoples, Glenn (9 May 2012). "Exclusive: The Orchard Acquires IRIS Distribution". Billboard. Retrieved 24 February 2015.
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