IRIS Distribution

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IRIS Distribution
Industry Digital marketing and distribution
Founded 2003 (2003) in San Francisco, United States
Founders Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel)
Headquarters San Francisco and New York City, USA
Area served
Key people
Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel)
Products Distribution and promotion of digital music, ringtones, and video
Services technical, marketing, and legal services
Owner The Orchard

IRIS Distribution (Independent Recording Industry Services) - now The Orchard - is a digital music distribution and marketing firm based in San Francisco, CA and New York City. Co-founded by Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel) in 2003, IRIS distributes digital music, ringtones, and video to over 450 digital retailers in over 85 countries. It also promotes label catalogs through various outlets, including social networking sites, newsletters, and label profiles. The company offers its technical, marketing, and legal services to a wide range of independent artists and labels from all genres. Artists distributed by IRIS include She Wants Revenge, Le Tigre, Lou Reed, Mogwai, and many more.


After the launch of Apple’s iTunes digital music store, IRIS Distribution was founded in 2003 to support independent labels in entering the digital marketplace. IRIS originally began as a co-op for independent artists, but quickly became a distribution company specializing in facilitating negotiations between retail services and independent labels.

IRIS Distribution's first digital distribution deals were with Force Inc. and Megaforce Records.[1]

In 2007, IRIS expanded its services with the launch of BlinkerActive, a dedicated marketing arm devoted to music promotion and branded entertainment. Some of BlinkerActive’s clients include Scion/Toyota, Ninja Tune, Chemikal Underground, Surfdog Records, BYO Records, and Mack Avenue Records among others.

IRIS reported strong growth and profitability in 2008.[2]

Most recently, IRIS Distribution placed twice in The National Association of Record Industry Professionals’ poll, Best In The Biz (2009);[3] IRIS placed second in the ‘Best Digital Distribution Company’ category, and Bryn Boughton as ‘Top New Media Representative.’

In May 2012 The Orchard, also a digital distributor, acquired IRIS Distribution. This consolidation came only two months after The Orchard had merged with IODA Distribution in March.[4]

Labels Distributed by IRIS[edit]

This is not a complete list.


  1. ^ Morris, Chris. "Burnside Dials Up Online Solution For Its Labels." Billboard Magazine. December, 2003.
  2. ^ IRIS Distribution Sees Strong Growth and Profitability In 2008; Outlook Bright For 2009
  3. ^ NARIP's 2009 Best In The Biz Winners. Retrieved 2009-08-17.
  4. ^ Peoples, Glenn (9 May 2012). "Exclusive: The Orchard Acquires IRIS Distribution". Billboard. Retrieved 24 February 2015.

External links[edit]