Lava International: Difference between revisions
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{{Infobox company |
{{Infobox company |
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| name = Lava |
| name = Lava International |
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| logo = [[File:Lava-Logo.jpg]] |
| logo = [[File:Lava-Logo.jpg]] |
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| type = [[Private Limited Company|Private]] |
| type = [[Private Limited Company|Private]] |
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Revision as of 05:58, 13 July 2015
 | This article contains content that is written like an advertisement. (May 2015) |
| File:Lava-Logo.jpg | |
| Company type | Private |
|---|---|
| Industry | Telecommunications, Consumer Electronics |
| Founded | 2009 |
| Founders | Hari Om Rai,Sunil Bhalla,Shailendra Nath Rai, Vishal Sehgal |
| Headquarters | New Delhi, India |
Area served | Worldwide |
| Products | Mobile Phones, Smartphones, Tablets |
| Revenue |  ₹63 billion (US$750 million) |
| Website | www |
Lava International Ltd is an Indian mobile handset company with its headquarters in Noida, New Delhi and regional offices across India. Lava's product portfolio includes smartphones, tablets, feature phones and IT accessories.[1] Lava Mobiles was co-founded by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal in 2009.
In 2012, microchip maker Intel tied up with Lava International to announce the first Intel powered smart phone under a new brand name XOLO, in India.[2] It is also in 2012 that LAVA also entered the tablet business with E-Tab Z7H.[3] In 2014, Lava launched its flagship Iris Pro 30 smartphone, the first one in the Iris Pro series.[4] Lava Iris X1 was among the first smartphones running Android Kitkat in India. In December 2014, the company launched its first Windows Phone smartphone, Iris Win1.[5]
About Lava Mobiles
Lava International was established in the year 2003 and was originally named ’Pacetel Communications’.[6] The company is credited with launching the world’s first Intel chip [7] based smartphone.
Marketing campaigns
Lava joined hands with Interbrand in early 2012, firm to undergo a visual identity change. This exercise gave Lava a new logo, brand & visual identity based on the core thought of ‘Create Possibilities’.[8] For the Iris Pro Series Lava launched the ‘Art Meets Smart’ campaign in 2013.[9] The brand also tied up with KBC and IIFA Awards to promote the Iris Pro Series.[10]
Lava joined hands with Interbrand in early 2012 to undergo a visual identity change. This exercise gave the company a new logo, brand & visual identity based on the core thought of ‘Create Possibilities’. For the financial year of 2014, the company has planned to invest more than Rs. 220 crores [11] for its marketing activities.
According to IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava Mobiles has a 8% market share [12] in the Indian mobile phone market. In 2013, the company reported close to 30 billion rupees ($500 million) [13] in turnover and in 2014 they aim to achieve more than $1 billion in revenue.[13] On a monthly basis, the company currently produces about 1.5 million units.[13] Lava Mobiles has also said it expects to doublt revenues from tablets and IT products in FY 2014 from FY 2013.[14][15]
Lava ranked as India’s 5th most trusted mobile handset brand in the 2014 Brand Trust Report.[16] 2014. The company was ranked as 4th largest smartphone brand in India by IDC.[17]
Research and development
For designing and developing its wide range of products, the company has a complete in-house R&D set-up [18] in China. This facility has produced phones such as Lava ‘Iris Pro 30’ as well as the ‘Fusion App’ which is currently available on the Google play store.
Distribution
In terms of distribution channels, Lava Mobiles has a single-layer distribution model, wherein over 900 distributors [19] pan-India are directly managed and controlled by the company itself.
References
- ^ Lava Mobiles
- ^ Economic Times
- ^ Times of India
- ^ Lava Iris fuel
- ^ http://gadgets.ndtv.com/mobiles/news/lava-iris-win1-with-windows-phone-81-launched-at-rs-4999-628762
- ^ Pacetel Communications
- ^ first Intel chip
- ^ Create Possibilities
- ^ Art Meets Smart
- ^ Iris Pro Series
- ^ Rs. 220 crores
- ^ 8% market share
- ^ a b c India’s Lava Plans to Use Indian-Made Handsets to Join Global Smartphone War - Wall Street Journal
- ^ tablets and IT products in FY 2014.
- ^ enterprise space.
- ^ TRA Brand Trust Report
- ^ Top 5 smartphone brands in India in 2014 - The Indian Express, 18 August 2014
- ^ in-house R&D set-up.
- ^ 900 distributors