Lava International
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| Private | |
| Industry | Telecommunications, consumer electronics |
| Founded | 2009 |
| Founders | Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai, Vishal Sehgal |
| Headquarters | Noida, India |
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Area served
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Worldwide |
| Products | Mobile phones Laptops Smartphones Tablet computers 3G datacard Mobile telephony Software |
| Revenue |  $2.1 billion (2016) [1] |
| Website | www |
Lava International Ltd. is an Indian mobile handset company with headquarters located in Noida in the National Capital Region.
Contents
History[edit]
Lava International was established in 2003 as Pacetel Communications.[2] In 2009, the company was renamed Lava International.[citation needed] The company launched the world's first Intel chip-based smartphone.[2] It was founded by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal.[citation needed]
Products[edit]
In 2012, chip-maker Intel tied up with Lava International to announce the first Intel-powered smartphone in India under the brand name XOLO.[3] In the same year, Lava entered the tablet business with E-Tab Z7H.[4] In 2014, Lava launched its flagship smartphone, Iris Pro 30, the first in the Iris Pro series.[5] Lava Iris X1 was among the earliest smartphones in India to use the Android Kitkat operating system.[citation needed] In December 2014, the company launched its first Windows Phone smartphone, Iris Win1.[6] In July 2016 lava launched X50 smartphone which runs on Android 5.1 lollipop. In February 2017, the company launched its first feature phone Lava 4G Connect M1.[7]
Marketing campaigns[edit]
Lava joined hands with Interbrand in early 2012, with the TV game show Kaun Banega Crorepati and with the IIFA Awards for its marketing campaigns. For the financial year 2014-2015, the company has planned to invest more than ₹220 crores (US$33 million) [8] on its marketing activities.
[edit]
According to IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava Mobiles has an 8% market share[9] in the Indian mobile phone market. In 2013, the company reported ₹30 billion (US$500 million) approximately in turnover.[10] As of 2014, the company produced about 1.5 million mobile devices every month.[10]
Lava ranked as India's fifth most trusted mobile handset brand by The Brand Trust Report 2014.[11] In the same year, the company was ranked the fourth largest smartphone brand in India by IDC.[12]
Research and development[edit]
For designing and developing its products, Lava has set up a complete in-house research and development facility in China.[13] This facility has produced phones such as the Lava Iris Pro 30 as well as the Fusion App, which is available on the Google Play store.
Distribution[edit]
Lava has a single-layer distribution model, wherein more than 900 distributors across India are directly managed and controlled by the company.[14]
References[edit]
- ^ "Lava International Ltd. Crossed USD 1 Billion Revenue Mark". Lava International. Retrieved 2016-03-11.
- ^ a b Rajendran, M (26 April 2014). "Homegrown Mobile Phone Makers Bite Big Chunks Off Global Giants". Hindustan Times. Retrieved 25 October 2015.
- ^ Economic Times
- ^ Times of India
- ^ Lava Iris fuel
- ^ http://gadgets.ndtv.com/mobiles/news/lava-iris-win1-with-windows-phone-81-launched-at-rs-4999-628762
- ^ http://www.thegadgetbytes.com/lava-4g-feature-phone-reliance-jio-launched-ind
- ^ Rs. 220 crores
- ^ 8% market share
- ^ a b India’s Lava Plans to Use Indian-Made Handsets to Join Global Smartphone War - Wall Street Journal
- ^ TRA Brand Trust Report
- ^ Top 5 smartphone brands in India in 2014 - The Indian Express, 18 August 2014
- ^ in-house R&D set-up.
- ^ 900 distributors
