Rational AG: Difference between revisions
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=== Timeline === |
=== Timeline === |
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Revision as of 11:09, 23 September 2015
| Company type | Aktiengesellschaft |
|---|---|
| FWB: RAA | |
| Industry | Manufacturing |
| Founded | 1973 |
| Headquarters | Landsberg am Lech, Germany |
Key people | Dr. Peter Stadelmann (CEO) Peter Wiedemann (CTO) Erich Baumgärtner (CFO) Markus Paschmann (CSO) Siegfried Meister (Founder) |
| Products | Catering Combi steamers and multi-purpose ovens |
| Revenue | €496.7 million (2014)[1] |
| €110.1 million (2014)[1] | |
| Total assets | €423.4 million (end 2014)[1] |
| Total equity | €310.7 million (end 2014)[1] |
Number of employees | 1,401 (end 2014)[1] |
| Website | www.rational-online.com |
Rational AG is a German manufacturer and was founded by Siegfried Meister in 1973. The company develops and produces cooking appliances suitable (Combi steamers and oven) for cooking from 30 meals a day in large and commercial kitchens. The company is based in Landsberg am Lech
, Germany. The company owns the subsidiary Frima which is based in Wittenheim/France.
Since its establishment, RATIONAL AG has grown from 18 to 1,500 employees worldwide. Around half of the employees work at the headquarters in Landsberg am Lech. The company distributes its Rational Combi steamer in more than 100 countries. Rational's share in the global market is 54 percent.[1] [2]
History
The company was founded in 1973 by the founder, entrepreneur and current Chairman of the Supervisory Board Siegfried Meister (* 1938) with 18 employees at the time. The company initially produced hot air units. These quickly superseded conventional ovens that were used in the commercial sector before then. Three years later, the developers added steam to hot air: the Rational combi steamer was born. 19 years later, Rational created a product-specific ideal climate in the cooking cabinet with Cli-maPlus-Control® technology. This level of efficiency has been unique to this date. [3] In 2000, "Rational GmbH" was converted to a stock corporation.
The change to the form of business organisation created the necessary course for the company to align itself internationally. The company now sells its products in more than 100 countries. Rational reached another milestone in the company's history in 2004 with the launch of the SelfCookingCenter®. For the first time, this cooking appliance was able to independently recog-nise the climate, cooking time, temperature and air velocity in the cooking cabinet and adjust these parameters individually to product-specific requirements. This technology was developed further and the SelfCookingCenter® whitefficiency® was launched in 2011. It was even more resource-efficient than its predecessor model, while the technical details were also more sophisticated. In 2014, Rational developed the whitefficiency® range even further with the launch of the SelfCookingCenter® 5 Senses. The product is both a combi steamer and an intelligent cooking system, which independently recognises the load quantity and size of the food, continuously monitors the cooking process and automatically adapts to the relevant food. Rational also offers its customers a classic combi steamer, the CombiMaster Plus, with which the chef can set the temperature, moisture, cooking duration and air flow manually. In order to cover the requirements of international markets, the company has established local sales companies in the following countries since 1991:[4]
United Kingdom (1991), France (1992), Japan (1992), United States (1993), Italy (1998), Scandinavia (1998), Switzerland (1999), Canada (1999), Spain (2000), Russia (2003), Austria (2005), Poland (2005), China (2007), Greece (2007), Middle East (2007), Ukraine (2007), Brazil (2009) and India (2010), Mexico ( 2012).
Timeline
| Year | Description[4] |
|---|---|
| 2014 | Invention of the SelfCookingCenter® 5 Senses - intelligent cooking system with "5 senses" |
| 2013 | New training centre and expansion of office space in Landsberg am Lech |
| 2011 | Invention of the SelfCookingCenter® whitefficiency® with HiDensityControl® |
| 2008 | Opening of the third and largest plant in Landsberg |
| 2008 | CareControl® - care intelligence for maximum operating safety |
| 2006 | Establishment of Academy RATIONAL – intensive training by kitchen pros for kitchen pros in the daily use of the SelfCookingCenter® |
| 2006 | Worldwide launch of ClubRATIONAL – Rational customers worldwide benefit from the latest findings of cooking research |
| 2005 | Invention of the first VarioCookingCenter® in the world by the subsidiary Frima. Boiling, roasting, deep-frying in a single appliance, three times as fast, 40% less energy. |
| 2004 | Invention of the first SelfCooking Center® in the world - select food, browning level from light to dark, cooking level from rare to well done, done. |
| 2002 | CombiLink® guarantees fully automatic HACCP documentation and therefore hygiene safety. |
| 1997 | Invention of the Rational ClimaPlus Combi®, the first combi-steamer with product-specific climate control to the percent in the cooking cabinet for perfect cooking results |
| 1976 | Invention of the Rational combi-steamer |
Company
Rational AG is a medium-sized enterprise whose objective is to provide chefs worldwide with the best cooking tool. Siegfried Meister had already made this claim when he founded the company. To this day, this is the company's main claim and is the core of its corporate philosophy.[1] According to an internal study, almost 100 percent of Rational customers are satisfied with the appliances and would purchase another Rational product at any time. The company won the "Best of Market" award in 2013 and 2015.[5] For the SelfCookingCenter® 5 Senses, Rational was awarded the customer innovation prize in the "Technology" category in 2014. A long list of prizes is topped off by the "Germany's Most Customer-Oriented Service Provider" award in 2013. The company demonstrates its technology to customers in cooking events. These "Rational CookingLive" shows take place worldwide and enable potential purchasers to experience Rational appliances in operation. In 2014, the company generated sales of 496.7 million Euros. Net income was 97.2 million Euros. The EBIT margin of 29.2 percent is unique in the industry. The Chairman of the Supervisory Board Siegfried Meister says this success is built on the company's consistent alignment towards maximum possible customer benefit and a clear specialization in hot-food preparation.[1] Since 3 March 2010, the company has been listed in the Prime Standard of the Frankfurt Stock Exchange and moved up to the MDAX on 4 March 2009. Rational AG is currently (since 22 September 2014) listed in the SDAX.
Sustainability
The company defines sustainability as a holistic concept to be found in its own products, from which mainly the customers benefit and which is also integrated in the employees' daily routines.
Ecology
The company is continuously developing its products in order to reduce the consumption of energy, water and all resources employed in usage and production. Rational is also researching in collaboration with universities to find innovative solutions in order to continuously increase the efficiency of products. The conservation of resources is respected in distribution logistics. The company takes back old appliances and recycles them.
Social
Rational combines social commitment with treating its employees responsibly. This includes an equitable work-life balance and direct participation in the company's success. Rational also supports social and cultural activities in the region. The company supports the "United Against Waste" initiative with its own ideas such as the Finishing® cooking process. By uncoupling production and service, Finishing® is used to only heat up quantities of food that are actually required for service.
Economy
Doing business in a sustained manner with an eye to the longer term is more important than achieving quick profits. This is mainly reflected in the high customer satisfaction, solid and continuous growth and low staff turnover.
Board
The RATIONAL AG executive board consists of four members. Dr Peter Stadelmann (Chairman of the Board), Peter Wiedemann (Technical Director), Erich Baumgärtner (Commercial Director) and Markus Paschmann (Sales and Marketing Director). None of the RATIONAL board members are members of boards or have executive positions in other companies.
Basic share data
| Number of outstanding shares | 11,370,000 |
| Shareholder structure | Holding shares 70.9% Free float 29.1% |
| ISIN | DE0007010803 |
| WKN | 701 080 |
| Market abbreviation | RAA |
References
- ^ a b c d e f g h Rational: "Annual Report 2014". Retrieved 3 August 2015.
{{cite web}}: Check|url=value (help) - ^ Tophotel: Brillat Savarin Plakette 60. Plakettenträger ist Siegfried Meister von Rational. Retrieved 3 August 2015.
- ^ Allgemeine Hotel- und Gastronomiezeitung: Rational wird 40 Jahre alt. Retrieved 3 August 2015.
- ^ a b Rational: "Strategic corporate alignment as a success factor". Retrieved 3 August 2015.
{{cite web}}: Check|url=value (help) - ^ B&L Mediengesellschaft: Best of Market: Rational. Retrieved 3 August 2015.