FabFurnish: Difference between revisions
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==Awards & Recognition== |
==Awards & Recognition== |
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* Indian Home Congress & Awards declared FabFurnish.com as the ‘ E-Retailer in India' in home category in the year 2012.<ref>{{Cite news|url=http://www.afaqs.com/news/company_briefs/?id=55352_FabFurnish.com+awarded+|title=FabFurnish.com awarded 'The Best Home E-Retailer in India' award by The Indian Home Congress|last=afaqs|first=|date=October 8, 2012|work=|access-date=|via=}}</ref> |
* Indian Home Congress & Awards declared FabFurnish.com as the ‘ E-Retailer in India' in home category in the year 2012.<ref>{{Cite news|url=http://www.afaqs.com/news/company_briefs/?id=55352_FabFurnish.com+awarded+|title=FabFurnish.com awarded 'The Best Home E-Retailer in India' award by The Indian Home Congress|last=afaqs|first=|date=October 8, 2012|work=|access-date=|via=}}</ref> |
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* In 2014, FabFurnish.com was awarded 'Home & Lifestyle eRetailer of the Year, 2014' at the Indian eRetail Awards.<ref>{{Cite news|url=http://www.indiainfoline.com/article/print/news-business/fabfurnish-com-awarded-as-the-home-lifestyle-eretailer-of-the-year-at-indian-eretail-awards-2014-114050200275_1.html|title=FabFurnish.com awarded as the “Home & Lifestyle eRetailer of the Year” at Indian eRetail Awards 2014|last=India Infoline|first=News Service|date=May |
* In 2014, FabFurnish.com was awarded 'Home & Lifestyle eRetailer of the Year, 2014' at the Indian eRetail Awards.<ref>{{Cite news|url=http://www.indiainfoline.com/article/print/news-business/fabfurnish-com-awarded-as-the-home-lifestyle-eretailer-of-the-year-at-indian-eretail-awards-2014-114050200275_1.html|title=FabFurnish.com awarded as the “Home & Lifestyle eRetailer of the Year” at Indian eRetail Awards 2014|last=India Infoline|first=News Service|date=May 2, 2014|work=|access-date=|via=}}</ref> |
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* FabFurnish.com was acknowledged as one of the Red Herring Top 100 Asia company in the year 2014.<ref>{{Cite news|url=http://www.newspatrolling.com/fabfurnish-com-wins-red-herrings-2014-top-100-global-award/|title=FabFurnish wins Red Herring’s 2014 Top 100 Global Award|last=News|first=Patrollings|date=November 21, 2014|work=|access-date=|via=}}</ref> |
* FabFurnish.com was acknowledged as one of the Red Herring Top 100 Asia company in the year 2014.<ref>{{Cite news|url=http://www.newspatrolling.com/fabfurnish-com-wins-red-herrings-2014-top-100-global-award/|title=FabFurnish wins Red Herring’s 2014 Top 100 Global Award|last=News|first=Patrollings|date=November 21, 2014|work=|access-date=|via=}}</ref> |
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Revision as of 07:46, 24 June 2016
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| File:Fabfurnish-updatedlogo.png | |
| Headquarters | Gurgaon, India |
|---|---|
| Area served | India |
| Key people | Ashish Garg, Ankita Dabas |
| Industry | Home & Garden, Online retailing |
| Products | Furniture, Furnishing, Decor, Kitchenware |
| URL | www |
| Launched | 2012 |
| Current status | Online |
FabFurnish.com is an online content-driven marketplace for discovery and retail of curated home products. With an international-quality assortment of furniture, décor products and home appliances, FabFurnish.com offers 1 lac+ products across affordable and premium ranges.[2] The company is headquartered in Gurgaon, NCR.
History
FabFurnish.com was launched in March, 2012 by Vikram Chopra[3], Mehul Agrawal and Vaibhav Aggarwal. The latter quit the company in early 2014. In July 2015, the brand declared strategic restructuring of its top management by introducing Ashish Garg and Ankita Dabas as the new co-founders. In April 2016, FabFurnish became a Future Group company and is part of the Group's long term growth plan.[4]
Business Model
FabFurnish.com follows both an inventory model and a managed marketplace model. In the inventory model, products are sourced from brands and stored in the FabFurnish warehouse. In the managed marketplace model, FabFurnish provides marketing, logistics and delivery.
Stores & Warehouses
Stores
As an online retailer, the company offers about 80,000 products. There are also four franchise stores in Gurgaon, Bangalore and Faridabad.[5]
Warehouses
In 2014, the company had six warehouses located in Mumbai, Jodhpur, Bangalore and Delhi- NCR. In addition, it had eight fulfillment centers based in Delhi, Mumbai and other major cities to enable speedy deliveries.
Products & Brands
Prestigious National Brands like Hometown furniture, @home by Nilkamal, Evok, Homeedge, Asian Arts, Dreamline, Eureka Forbes, hausLIFE, Imperial Knots, LG, Swayam, Skipper, Specchio, TheArmchair, Royal Oak, In houz, Afydecor are a part of fabfurnish.com. A wide range of products from furniture to appliances, kitchen essentials and bed & bath, fabfurnish.com caters to all your home needs as a single platform.
Marketing & Initiatives
FabFurnish.com released its first television commercial with the tagline ‘Home of Fimagination’ in January 2014.[6] In October 2015, the brand released its digital campaign ‘Mrs India ka Ghar’ followed by a series of visual stories and videos by the end of year on the theme ‘Heart is Home’. As a part of this campaign, the website featured homes of well-known people from different walks of life. Also, film actor Kalki Koechlin curated her favourite looks for the brand which was released in the form of stills as well as video in March 2016.
Awards & Recognition
- Indian Home Congress & Awards declared FabFurnish.com as the ‘ E-Retailer in India' in home category in the year 2012.[7]
- In 2014, FabFurnish.com was awarded 'Home & Lifestyle eRetailer of the Year, 2014' at the Indian eRetail Awards.[8]
- FabFurnish.com was acknowledged as one of the Red Herring Top 100 Asia company in the year 2014.[9]
See also
References
- ^ "Excl: FabFurnish.com". Alexa. Retrieved 2014-01-16.
- ^ Ambition, Box. "Discover Companies | AmbitionBox". FabFurnish.com.
- ^ Franchise, India. "Indian Retail Congress, Awards".
- ^ Inc42, Media (May 5, 2016). "Future Group Announces Relaunch Of FabFurnish; Plans To Merge With HomeTown".
{{cite news}}: CS1 maint: numeric names: authors list (link) - ^ Online retailers go 'offline' to woo customers
- ^ BestMedia, Info (January 22, 2014). "FabFurnish.com launches its first-ever TVC | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry".
- ^ afaqs (October 8, 2012). "FabFurnish.com awarded 'The Best Home E-Retailer in India' award by The Indian Home Congress".
- ^ India Infoline, News Service (May 2, 2014). "FabFurnish.com awarded as the "Home & Lifestyle eRetailer of the Year" at Indian eRetail Awards 2014".
- ^ News, Patrollings (November 21, 2014). "FabFurnish wins Red Herring's 2014 Top 100 Global Award".
{{cite news}}:|last=has generic name (help)