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'''Alan Hilburg''' is an American communications and branding consultant.<ref name=washingtonpost>{{cite web| url=http://www.washingtonpost.com/wp-dyn/content/article/2010/12/18/AR2010121802566.html| title=Consultant plans a beefy outreach campaign for Alexandria schools| author=Kevin Sieff| date=18 December 2010| publisher=Washington Post| accessdate=14 September 2014}}</ref><ref name=prnews1>{{cite journal| title=CEOs Still Need Convincing that PR is Valuable| date=24 May 2004| journal=PR News| publisher=Phillips Business Information, Inc.| volume=60| issue=21}}</ref> Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with the U.S. Veterans Administration.<ref name=washingtonpost /><ref name=biznews1>{{cite web| url=http://www.biznews.com/video_/2014/03/how-not-to-handle-a-communications-crisis-alan-hilburg-on-mh370/| title=How NOT to handle a communications crisis – Alan Hilburg on MH370| date=25 March 2014| publisher=BizNews| accessdate=14 September 2014}}</ref> He has also worked in various industries including the tobacco industry (in which he created the Under 18—No Tobacco strategy),<ref name=usatoday>{{cite web| url=http://usatoday30.usatoday.com/sports/bbw/2001-04-04/2001-04-04-archive-tobacco.htm| title=Baseball's tobacco war| last1=Snyder| first1=Dan| last2=Koenig| first2=Bill| date=8 April 1998| publisher=USA Today| accessdate=14 September 2014}}</ref> transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant, and has also written to two New York Times best selling books and produced several documentaries.<ref name=biznews1 /><ref name=nyu.edu>{{cite web| url=http://www.nyu.edu/reynolds/REAL_workshop/hilburg.html| title=NYU Reynolds R.E.A.L. Workshop Series: Realistic Entrepreneurial Actionable Learning| date=10 December 2013| publisher=New York University| accessdate=14 September 2014}}</ref> He has been described by the [[London Times]] as being a "leading corporate brand architect," and the [[New York Times]] has referred to him as the "Red Adair of corporate crisis management."<ref name=nyu.edu /><ref name=awpagesociety>{{cite web| url=http://awpagesociety.com/images/uploads/AWPSjrnl_fall04.pdf| title=Can You Hear Us Now? The Art of (Truly) Listening to Key Constituencies| date=September 2004| publisher=Arthur W. Page Society| accessdate=14 September 2014}}</ref>
'''Alan Hilburg''' is an American communications and branding consultant.<ref name=washingtonpost>{{cite web| url=http://www.washingtonpost.com/wp-dyn/content/article/2010/12/18/AR2010121802566.html| title=Consultant plans a beefy outreach campaign for Alexandria schools| author=Kevin Sieff| date=18 December 2010| publisher=Washington Post| accessdate=14 September 2014}}</ref><ref name=prnews1>{{cite journal| title=CEOs Still Need Convincing that PR is Valuable| date=24 May 2004| journal=PR News| publisher=Phillips Business Information, Inc.| volume=60| issue=21}}</ref> Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with the U.S. Veterans Administration.<ref name=washingtonpost /><ref name=biznews1>{{cite web|url=http://www.biznews.com/video_/2014/03/how-not-to-handle-a-communications-crisis-alan-hilburg-on-mh370/ |title=How NOT to handle a communications crisis – Alan Hilburg on MH370 |date=25 March 2014 |publisher=BizNews |accessdate=14 September 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20140915025730/http://www.biznews.com/video_/2014/03/how-not-to-handle-a-communications-crisis-alan-hilburg-on-mh370/ |archivedate=15 September 2014 |df= }}</ref> He has also worked in various industries including the tobacco industry (in which he created the Under 18—No Tobacco strategy),<ref name=usatoday>{{cite web| url=http://usatoday30.usatoday.com/sports/bbw/2001-04-04/2001-04-04-archive-tobacco.htm| title=Baseball's tobacco war| last1=Snyder| first1=Dan| last2=Koenig| first2=Bill| date=8 April 1998| publisher=USA Today| accessdate=14 September 2014}}</ref> transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant, and has also written to two New York Times best selling books and produced several documentaries.<ref name=biznews1 /><ref name=nyu.edu>{{cite web| url=http://www.nyu.edu/reynolds/REAL_workshop/hilburg.html| title=NYU Reynolds R.E.A.L. Workshop Series: Realistic Entrepreneurial Actionable Learning| date=10 December 2013| publisher=New York University| accessdate=14 September 2014}}</ref> He has been described by the [[London Times]] as being a "leading corporate brand architect," and the [[New York Times]] has referred to him as the "Red Adair of corporate crisis management."<ref name=nyu.edu /><ref name=awpagesociety>{{cite web|url=http://awpagesociety.com/images/uploads/AWPSjrnl_fall04.pdf |title=Can You Hear Us Now? The Art of (Truly) Listening to Key Constituencies |date=September 2004 |publisher=Arthur W. Page Society |accessdate=14 September 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20140915030820/http://awpagesociety.com/images/uploads/AWPSjrnl_fall04.pdf |archivedate=15 September 2014 |df= }}</ref>


==Education==
==Education==
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Hilburg has been behind national marketing and branding campaigns such as Wendy's "[[Where's the beef?]]," General Electric's "[[We Bring Good Things to Life|Bringing Good Things to Life]]," and AT&T's Olympic Torch Run.<ref name=armanova>{{cite web| url=http://arma-nova.org/newsletter/Newsletter%20May%202009.pdf| title=President's Message| date=May 2009| publisher=Beltway Bits| accessdate=14 September 2014}}</ref>
Hilburg has been behind national marketing and branding campaigns such as Wendy's "[[Where's the beef?]]," General Electric's "[[We Bring Good Things to Life|Bringing Good Things to Life]]," and AT&T's Olympic Torch Run.<ref name=armanova>{{cite web| url=http://arma-nova.org/newsletter/Newsletter%20May%202009.pdf| title=President's Message| date=May 2009| publisher=Beltway Bits| accessdate=14 September 2014}}</ref>


Aside from his career in marketing and crisis management, Hilburg has also co-authored two New York Times Best Selling books: ''Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century'' with former Boston Celtics Hall of Fame player [[Bill Russell]] and W. F. Rockwell's ''Twelve Hats of a Company President''.<ref name=armanova /> Hilburg was the executive producer of the [[HBO]] documentary featuring Russell.<ref name=nytsports>{{cite web| url=http://partners.nytimes.com/library/sports/basketball/061600bkn-russell.html| title=Russell Redux: A Private Man Bursts Back Into the Public Eye| author=RICHARD SANDOMIR| date=16 June 2000| publisher=New York Times| accessdate=14 September 2014}}</ref><ref name=fairfaxtimes>{{cite web| url=http://ww2.fairfaxtimes.com/cms/archivestory.php?id=178862| title=Leesburg charity awards NBA Hall of Famer| author=James Malcomb| date=17 March 2004| publisher=Fairfax Times| accessdate=14 September 2014}}</ref> Hilburg was also the executive producer of the first environmental film and second [[IMAX]] movie "Living Planet" and also the executive producer of the [[PBS]] Special, "New Sweden."<ref name=itweb>{{cite web| url=http://www.itweb.co.za/index.php?option=com_content&view=article&id=134952| title=SPEAKER - ALAN HILBURG| date=2014| publisher=ITWeb| accessdate=14 September 2014}}</ref>
Aside from his career in marketing and crisis management, Hilburg has also co-authored two New York Times Best Selling books: ''Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century'' with former Boston Celtics Hall of Fame player [[Bill Russell]] and W. F. Rockwell's ''Twelve Hats of a Company President''.<ref name=armanova /> Hilburg was the executive producer of the [[HBO]] documentary featuring Russell.<ref name=nytsports>{{cite web| url=http://partners.nytimes.com/library/sports/basketball/061600bkn-russell.html| title=Russell Redux: A Private Man Bursts Back Into the Public Eye| author=RICHARD SANDOMIR| date=16 June 2000| publisher=New York Times| accessdate=14 September 2014}}</ref><ref name=fairfaxtimes>{{cite web|url=http://ww2.fairfaxtimes.com/cms/archivestory.php?id=178862 |title=Leesburg charity awards NBA Hall of Famer |author=James Malcomb |date=17 March 2004 |publisher=Fairfax Times |accessdate=14 September 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20140915030018/http://ww2.fairfaxtimes.com/cms/archivestory.php?id=178862 |archivedate=15 September 2014 |df= }}</ref> Hilburg was also the executive producer of the first environmental film and second [[IMAX]] movie "Living Planet" and also the executive producer of the [[PBS]] Special, "New Sweden."<ref name=itweb>{{cite web| url=http://www.itweb.co.za/index.php?option=com_content&view=article&id=134952| title=SPEAKER - ALAN HILBURG| date=2014| publisher=ITWeb| accessdate=14 September 2014}}</ref>


===Crisis management consulting===
===Crisis management consulting===
Hilburg is known for aiding brands and individuals during times of crisis and litigation transitions.<ref name=itweb /> He has been the recipient of six Silver Anvil Awards for international communications excellence and five [[Clio Awards|Clios]] for his advertising campaigns.<ref name=itweb /><ref name=gibs>{{cite web| url=http://gibs.co.za/news-and-events/news-and-events_1/forum-events/what-businesses-should-learn-from-crises.aspx| title=PROTECTING BRANDS, TRUST AND LEADERSHIP IN TIMES OF CRISIS| date=2014| publisher=Gordon Institute of Business and Science- University of Pretoria| accessdate=14 September 2014}}</ref>
Hilburg is known for aiding brands and individuals during times of crisis and litigation transitions.<ref name=itweb /> He has been the recipient of six Silver Anvil Awards for international communications excellence and five [[Clio Awards|Clios]] for his advertising campaigns.<ref name=itweb /><ref name=gibs>{{cite web|url=http://gibs.co.za/news-and-events/news-and-events_1/forum-events/what-businesses-should-learn-from-crises.aspx |title=PROTECTING BRANDS, TRUST AND LEADERSHIP IN TIMES OF CRISIS |date=2014 |publisher=Gordon Institute of Business and Science- University of Pretoria |accessdate=14 September 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20140702225527/http://www.gibs.co.za:80/news-and-events/news-and-events_1/forum-events/what-businesses-should-learn-from-crises.aspx |archivedate=2 July 2014 |df= }}</ref>


Hilburg is also an accredited ([[Accreditation in Public Relations|APR]]) member of [[Public Relations Society of America]] (PRSA) and is an international speaker on the relationship of trust to branding, crisis management and litigation communications.<ref name=prsa>{{cite web| url=http://www.prsasf.org/alan-hilburg-bio/| title=Alan Hilburg| publisher=Public Relations Society of America| accessdate=14 September 2014}}</ref><ref name=vagara>{{cite web| url=http://www.vagara.org/resources/documents/13_publicrec_fall.pdf| title=President's Letter| date=Fall 2013| publisher=Vagara| accessdate=14 September 2014}}</ref>
Hilburg is also an accredited ([[Accreditation in Public Relations|APR]]) member of [[Public Relations Society of America]] (PRSA) and is an international speaker on the relationship of trust to branding, crisis management and litigation communications.<ref name=prsa>{{cite web| url=http://www.prsasf.org/alan-hilburg-bio/| title=Alan Hilburg| publisher=Public Relations Society of America| accessdate=14 September 2014}}</ref><ref name=vagara>{{cite web| url=http://www.vagara.org/resources/documents/13_publicrec_fall.pdf| title=President's Letter| date=Fall 2013| publisher=Vagara| accessdate=14 September 2014}}</ref>

Revision as of 06:45, 7 October 2016

Alan Hilburg
NationalityAmerican
Occupation(s)Brand, trust and crisis management consultant
Known forWendy's "Where's the beef?" campaign; U.S. Business Hall of Fame; pioneer of crisis and litigation communications

Alan Hilburg is an American communications and branding consultant.[1][2] Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with the U.S. Veterans Administration.[1][3] He has also worked in various industries including the tobacco industry (in which he created the Under 18—No Tobacco strategy),[4] transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant, and has also written to two New York Times best selling books and produced several documentaries.[3][5] He has been described by the London Times as being a "leading corporate brand architect," and the New York Times has referred to him as the "Red Adair of corporate crisis management."[5][6]

Education

Hilburg attended Franklin College in Indiana and graduated from New York Institute of Technology (NYIT).[7] He also holds a master's degree in organizational behavior.

Career

After working as a senior executive with Burson-Marsteller, Hilburg established his own branding and consulting firm called Hilburg and Associates in 1987.[8] Later, his company was acquired by Porter Novelli, a division of Omnicom Group, in 2002.[9][10] The acquisition led to the creation of a new division called PNConsulting in which Hilburg carried on as president and CEO.[9][10]

Hilburg has been behind national marketing and branding campaigns such as Wendy's "Where's the beef?," General Electric's "Bringing Good Things to Life," and AT&T's Olympic Torch Run.[11]

Aside from his career in marketing and crisis management, Hilburg has also co-authored two New York Times Best Selling books: Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century with former Boston Celtics Hall of Fame player Bill Russell and W. F. Rockwell's Twelve Hats of a Company President.[11] Hilburg was the executive producer of the HBO documentary featuring Russell.[12][13] Hilburg was also the executive producer of the first environmental film and second IMAX movie "Living Planet" and also the executive producer of the PBS Special, "New Sweden."[14]

Crisis management consulting

Hilburg is known for aiding brands and individuals during times of crisis and litigation transitions.[14] He has been the recipient of six Silver Anvil Awards for international communications excellence and five Clios for his advertising campaigns.[14][15]

Hilburg is also an accredited (APR) member of Public Relations Society of America (PRSA) and is an international speaker on the relationship of trust to branding, crisis management and litigation communications.[16][17]

References

  1. ^ a b Kevin Sieff (18 December 2010). "Consultant plans a beefy outreach campaign for Alexandria schools". Washington Post. Retrieved 14 September 2014.
  2. ^ "CEOs Still Need Convincing that PR is Valuable". PR News. 60 (21). Phillips Business Information, Inc. 24 May 2004.
  3. ^ a b "How NOT to handle a communications crisis – Alan Hilburg on MH370". BizNews. 25 March 2014. Archived from the original on 15 September 2014. Retrieved 14 September 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ Snyder, Dan; Koenig, Bill (8 April 1998). "Baseball's tobacco war". USA Today. Retrieved 14 September 2014.
  5. ^ a b "NYU Reynolds R.E.A.L. Workshop Series: Realistic Entrepreneurial Actionable Learning". New York University. 10 December 2013. Retrieved 14 September 2014.
  6. ^ "Can You Hear Us Now? The Art of (Truly) Listening to Key Constituencies" (PDF). Arthur W. Page Society. September 2004. Archived from the original (PDF) on 15 September 2014. Retrieved 14 September 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  7. ^ Kristy Cruz (7 May 2012). "Student Interview with Prof. Alan Hilburg". George Mason University. Retrieved 14 September 2014.
  8. ^ "OMNICOM GROUP INC". U.S. Securities and Exchange Commission. 25 February 2003. Retrieved 14 September 2014.
  9. ^ a b Sara Calabro (28 October 2002). "PN snags Hilberg to help dispense executive advice". PR Week. Retrieved 14 September 2014.
  10. ^ a b Paul Holmes (21 October 2002). "Porter Novelli Buys Hilburg Firm, Creates Consulting Unit". Holmes Report. Retrieved 14 September 2014.
  11. ^ a b "President's Message" (PDF). Beltway Bits. May 2009. Retrieved 14 September 2014.
  12. ^ RICHARD SANDOMIR (16 June 2000). "Russell Redux: A Private Man Bursts Back Into the Public Eye". New York Times. Retrieved 14 September 2014.
  13. ^ James Malcomb (17 March 2004). "Leesburg charity awards NBA Hall of Famer". Fairfax Times. Archived from the original on 15 September 2014. Retrieved 14 September 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  14. ^ a b c "SPEAKER - ALAN HILBURG". ITWeb. 2014. Retrieved 14 September 2014.
  15. ^ "PROTECTING BRANDS, TRUST AND LEADERSHIP IN TIMES OF CRISIS". Gordon Institute of Business and Science- University of Pretoria. 2014. Archived from the original on 2 July 2014. Retrieved 14 September 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  16. ^ "Alan Hilburg". Public Relations Society of America. Retrieved 14 September 2014.
  17. ^ "President's Letter" (PDF). Vagara. Fall 2013. Retrieved 14 September 2014.
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