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*Ready4 ACT
*Ready4 ACT
*Ready4 PSAT
*Ready4 PSAT
*Ready4 MCAT
*Ready4 MCAT}}
*U-Match}}
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'''Ready4''' is an [[United States|American]] [[startup company|startup]] [[software company]] based in [[Boston]] that creates [[test preparation|test and exam preparation]] [[mobile app|apps]]. Based on a [[learning management system]], the apps prepare prospective students for [[standardized test]]s like the [[SAT]], [[Graduate Management Admission Test|GMAT]], [[Graduate Record Examination|GRE]], [[Medical College Admission Test|MCAT]], [[ACT (test)|ACT]] and [[PSAT/NMSQT|PSAT]]. When it was founded in 2013 under the name LTG Exam Prep Platform, the company was a pioneer of [[M-learning|mobile learning]].<ref name=Israel />
'''Ready4''' is an [[United States|American]] [[startup company|startup]] [[software company]] based in [[Boston]] that creates [[test preparation|test and exam preparation]] [[mobile app|apps]]. Based on a [[learning management system]], the apps prepare prospective students for [[standardized test]]s like the [[SAT]], [[Graduate Management Admission Test|GMAT]], [[Graduate Record Examination|GRE]], [[Medical College Admission Test|MCAT]], [[ACT (test)|ACT]] and [[PSAT/NMSQT|PSAT]]. When it was founded in 2013 under the name LTG Exam Prep Platform, the company was a pioneer of [[M-learning|mobile learning]].<ref name=Israel /><ref name=Forbes>{{cite web |url = http://www.forbes.com/sites/jeffkauflin/2016/09/29/business-schools-where-students-most-want-to-go-in-2016/#2036b8ea4971 |title = The Business Schools Where Students Most Want To Go In 2016 |publisher = Forbes |author = Jeff Kauflin |date = 29 September 2016 |accessdate = 22 November 2016}}</ref>

Ready4 makes global education surveys among hundreds of thousands of its apps' users. These surveys are considered to be reliable indicators of the popularity of schools or the preferences of different student groups.<ref name=Forbes /><ref name=Poets2 />


Ready4 was chosen among EdTech 20, the twenty most innovative [[educational technology]] companies, in 2016.<ref name=Etudiant>{{cite web |url = http://www.letudiant.fr/educpros/actualite/edtech-les-20-start-up-qui-comptent-en-europe.html |title = Exclusif. EdTech : les 20 start-up qui comptent en Europe |publisher = EducPros.fr |author = Sophie Blitman |language = french |date = 13 June 2016 |accessdate = 22 November 2016}}</ref> It was a finalist in [[MassChallenge]]'s 2013 accelerator, as well as a semi-finalist in 2013 [[Massachusetts Institute of Technology|MIT]] $100K Entrepreneurship Competition.<ref name=Boston2>{{cite web |url = http://bostinno.streetwise.co/2014/08/21/ltg-exam-prep-platform-raises-3-million-prep4gmat-app/ |title = MIT-Spun Startup Raises $3M to Help More Than Just Aspiring MBAs Study On the Go |publisher = BostInno |author = Lauren Landry |date = 21 August 2014 |accessdate = 22 November 2016}}</ref>
Ready4 was chosen among EdTech 20, the twenty most innovative [[educational technology]] companies, in 2016.<ref name=Etudiant>{{cite web |url = http://www.letudiant.fr/educpros/actualite/edtech-les-20-start-up-qui-comptent-en-europe.html |title = Exclusif. EdTech : les 20 start-up qui comptent en Europe |publisher = EducPros.fr |author = Sophie Blitman |language = french |date = 13 June 2016 |accessdate = 22 November 2016}}</ref> It was a finalist in [[MassChallenge]]'s 2013 accelerator, as well as a semi-finalist in 2013 [[Massachusetts Institute of Technology|MIT]] $100K Entrepreneurship Competition.<ref name=Boston2>{{cite web |url = http://bostinno.streetwise.co/2014/08/21/ltg-exam-prep-platform-raises-3-million-prep4gmat-app/ |title = MIT-Spun Startup Raises $3M to Help More Than Just Aspiring MBAs Study On the Go |publisher = BostInno |author = Lauren Landry |date = 21 August 2014 |accessdate = 22 November 2016}}</ref>
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The Prep4GMAT app was coded for [[iOS]]. Shoushan launched the [[Android (operating system)|Android]] version in August 2014 and raised $3 million from TAL Education Group, [[Atlas Venture]], [[Jamie McCourt]], Yongjin Group and Zhen Fund. He used the investment to develop more test prep apps.<ref name=Crunch>{{cite web |url = https://techcrunch.com/2014/08/21/ltg-exam-prep-platform-raises-3m-in-series-a-round-to-develop-sat-more-test-apps/ |title = LTG Exam Prep Platform Raises $3M In Series A Round To Develop SAT, More Test Apps |publisher = TechCrunch |author = Julian Chokkattu |date = 21 August 2014 |accessdate = 22 November 2016}}</ref>
The Prep4GMAT app was coded for [[iOS]]. Shoushan launched the [[Android (operating system)|Android]] version in August 2014 and raised $3 million from TAL Education Group, [[Atlas Venture]], [[Jamie McCourt]], Yongjin Group and Zhen Fund. He used the investment to develop more test prep apps.<ref name=Crunch>{{cite web |url = https://techcrunch.com/2014/08/21/ltg-exam-prep-platform-raises-3m-in-series-a-round-to-develop-sat-more-test-apps/ |title = LTG Exam Prep Platform Raises $3M In Series A Round To Develop SAT, More Test Apps |publisher = TechCrunch |author = Julian Chokkattu |date = 21 August 2014 |accessdate = 22 November 2016}}</ref>


In 2015, with 160,000 downloads, the Prep4GMAT app became number one in [[App Store (iOS)|Apple Store]] search results for [[Graduate Management Admission Test|GMAT]] and [[Master of Business Administration|MBA]] in the United States, India, and China. LTG released [[Mandarin Chinese]] and English editions of the app. A network of 100 tutors became available to schedule free study sessions in English, Mandarin, and other languages.<ref name=MIT />
In 2015, with 160,000 downloads, the Prep4GMAT app became number one in [[App Store (iOS)|Apple Store]] search results for [[Graduate Management Admission Test|GMAT]] and [[Master of Business Administration|MBA]] in the United States, India, and China. LTG released [[Mandarin Chinese]] and English editions of the app.<ref name=MIT />


Shoushan rebranded his company to Ready4 in 2016.<ref name=Poets>{{cite web |url = http://poetsandquants.com/2016/09/29/worlds-popular-mba-programs/ |title = The World’s Most Popular MBA Programs |publisher = Poets & Quants |author = Nathan Allen |date = 29 September 2016 |accessdate = 22 November 2016}}</ref> [[The Princeton Review]], one of the main [[college admission]] services companies in the United States, endorsed LGT and granted the company access to its prep content for the [[Medical College Admission Test|MCAT]].<ref name=Israel />
Shoushan rebranded his company to Ready4 in 2016.<ref name=Poets>{{cite web |url = http://poetsandquants.com/2016/09/29/worlds-popular-mba-programs/ |title = The World’s Most Popular MBA Programs |publisher = Poets & Quants |author = Nathan Allen |date = 29 September 2016 |accessdate = 22 November 2016}}</ref> [[The Princeton Review]], one of the main [[college admission]] services companies in the United States, endorsed LTG and granted the company access to its prep content for the [[Medical College Admission Test|MCAT]].<ref name=Israel />


The company raised $5.33 million in [[Series A round|Series A funding]] in March 2016. The round was led by Square Peg Capital and included [[Accomplice (company)|Accomplice]], as well as various [[angel investor]]s.<ref name=Boston>{{cite web |url = http://bostinno.streetwise.co/2016/03/03/free-test-prep-ltg-exam-platform-gets-startup-funding-to-expand/ |title = LTG Exam Prep Raised $5.25M to Go Beyond Its Free Mobile Test Prep |publisher = BostInno |author = Olivia Vanni |date = 3 March 2016 |accessdate = 22 November 2016}}</ref> At the time, the apps were being used by half a million students worldwide.<ref name=Globes>{{cite web |url = http://www.globes.co.il/en/article-israeli-startup-ltg-exam-raises-53m-1001111547 |title = Israeli startup LTG Exam raises $5.3m |publisher = Globes |date = 21 March 2016 |accessdate = 22 November 2016}}</ref>
The company raised $5.33 million in [[Series A round|Series A funding]] in March 2016. The round was led by Square Peg Capital and included [[Accomplice (company)|Accomplice]], as well as various [[angel investor]]s.<ref name=Boston>{{cite web |url = http://bostinno.streetwise.co/2016/03/03/free-test-prep-ltg-exam-platform-gets-startup-funding-to-expand/ |title = LTG Exam Prep Raised $5.25M to Go Beyond Its Free Mobile Test Prep |publisher = BostInno |author = Olivia Vanni |date = 3 March 2016 |accessdate = 22 November 2016}}</ref> At the time, the apps were being used by half a million students worldwide.<ref name=Globes>{{cite web |url = http://www.globes.co.il/en/article-israeli-startup-ltg-exam-raises-53m-1001111547 |title = Israeli startup LTG Exam raises $5.3m |publisher = Globes |date = 21 March 2016 |accessdate = 22 November 2016}}</ref>
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==Apps==
==Apps==


Ready4 offers seven apps: Ready4 GMAT, Ready4 GRE, Ready4 SAT, Ready4 ACT, Ready4 PSAT, Ready4 MCAT, and U-Match.<ref name=Base>{{cite web |url = https://www.crunchbase.com/organization/ready4#/entity |title = Ready4 |publisher = Crunchbase |date = 21 August 2014 |accessdate = 22 November 2016}}</ref> They are [[freeware|free]] [[mobile app]]s for [[iOS]] and [[Android (operating system)|Android]] that help applicants prepare for [[standardized test|standardized admission tests]] with personalized courses, which are organized in mobile-friendly chunks to enable studying on the fly. A full course has 55 lessons with 800 questions, 500 concepts to study, and 300 to 400 test questions.<ref name=Israel /><ref name=Trends>{{cite web |url = http://www.digitaltrends.com/mobile/best-educational-apps/ |title = Get smart: The 25 best educational apps for iPhone and Android |publisher = Digital Trends |author = Brandon Widder, Gloria Sin |date = 9 October 2016 |accessdate = 22 November 2016}}</ref>
Ready4 offers six apps: Ready4 GMAT, Ready4 GRE, Ready4 SAT, Ready4 ACT, Ready4 PSAT, and Ready4 MCAT.<ref name=Base>{{cite web |url = https://www.crunchbase.com/organization/ready4#/entity |title = Ready4 |publisher = Crunchbase |date = 21 August 2014 |accessdate = 22 November 2016}}</ref> They are [[freeware|free]] [[mobile app]]s for [[iOS]] and [[Android (operating system)|Android]] that help applicants prepare for [[standardized test|standardized admission tests]] with personalized courses, which are organized in mobile-friendly chunks to enable studying on the fly. A full course has 55 lessons with 800 questions, 500 concepts to study, and 300 to 400 test questions.<ref name=Israel /><ref name=Trends>{{cite web |url = http://www.digitaltrends.com/mobile/best-educational-apps/ |title = Get smart: The 25 best educational apps for iPhone and Android |publisher = Digital Trends |author = Brandon Widder, Gloria Sin |date = 9 October 2016 |accessdate = 22 November 2016}}</ref>


The apps' adaptive proprietary [[algorithm]]s identify each user's strengths and weaknesses, offering a range of features to reinforce strengths, build confidence and gauge progress.<ref name=Israel /> The company's patented Label Study Method is a text-processing module that highlights words in practice questions to the concepts being tested. Highlighting the words teaches students to recognize patterns through visual cues and keywords. The app also pinpoints the areas the user needs improvement in.<ref name=Crunch />
The apps' adaptive proprietary [[algorithm]]s identify each user's strengths and weaknesses, offering a range of features to reinforce strengths, build confidence and gauge progress.<ref name=Israel /> The company's patented Label Study Method is a text-processing module that highlights words in practice questions to the concepts being tested. Highlighting the words teaches students to recognize patterns through visual cues and keywords. The app also pinpoints the areas the user needs improvement in.<ref name=Crunch />

A Ready4 product called Leaderboard enables students to connect and compare their progress with other applicants to the same schools. School Matcher is an algorithm that provides suggestions of schools most relevant to the user. Participating schools pay a fee for these services, which are free to users. Optionally, students can use the app to connect with private tutors. The company selects top tutors in each region in the world, based on credentials including their students' results.<ref name=Israel />

==Surveys==

Ready4 releases annual lists of the most desired business schools around the world. The 2016 list surveyed over 250,000 prospective MBA students from 195 countries and asked them to name the top 10 schools they would like to attend.<ref name=Forbes>{{cite web |url = http://www.forbes.com/sites/jeffkauflin/2016/09/29/business-schools-where-students-most-want-to-go-in-2016/#2036b8ea4971 |title = The Business Schools Where Students Most Want To Go In 2016 |publisher = Forbes |author = Jeff Kauflin |date = 29 September 2016 |accessdate = 22 November 2016}}</ref> Users had more than 1,000 schools worldwide to decide between.<ref name=Poets />

Another survey done by the company checked which specializations in business schools the app users were most likely to pursue. Its results showed the differences in career decisions between men and women.<ref name=Poets2>{{cite web |url = http://poetsandquants.com/2016/11/10/genders-differ-mba-specializations/ |title = Most & Least Popular MBA Specializations |publisher = Poets & Quants |author = Jeff Schmitt |date = 10 November 2016 |accessdate = 22 November 2016}}</ref>


==References==
==References==
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* {{Official website|http://ready4.com/}}
* {{Official website|http://ready4.com/}}


[[:Category:Test preparation companies]]
[[Category:Test preparation companies]]
[[:Category:Educational software companies]]
[[Category:Educational software companies]]
[[:Category:Companies established in 2012]]
[[Category:Companies established in 2012]]
[[:Category:2012 establishments in Massachusetts]]
[[Category:2012 establishments in Massachusetts]]
[[:Category:Software companies based in Massachusetts]]
[[Category:Software companies based in Massachusetts]]
[[:Category:Technology companies based in the Boston area]]
[[Category:Technology companies based in the Boston area]]
[[:Category:Virtual learning environments]]
[[Category:Virtual learning environments]]

Revision as of 19:35, 7 December 2016

Ready4
FormerlyLTG Exam Prep Platform
Company typePrivate
IndustryTest preparation
Founded2013 (2013)
Boston
FounderElad Shoushan
Headquarters76 Summer Street,
Boston
,
USA
Number of locations
2 (Boston and Tel Aviv)
Area served
Worldwide
Key people
  • Elad Shoushan (CEO)
  • Roi Kraus (CTO)
  • Nathan Green (COO)
Products
  • Ready4 GMAT
  • Ready4 GRE
  • Ready4 SAT
  • Ready4 ACT
  • Ready4 PSAT
  • Ready4 MCAT
Number of employees
40 (2016)
Websiteready4.com

Ready4 is an American startup software company based in Boston that creates test and exam preparation apps. Based on a learning management system, the apps prepare prospective students for standardized tests like the SAT, GMAT, GRE, MCAT, ACT and PSAT. When it was founded in 2013 under the name LTG Exam Prep Platform, the company was a pioneer of mobile learning.[1][2]

Ready4 was chosen among EdTech 20, the twenty most innovative educational technology companies, in 2016.[3] It was a finalist in MassChallenge's 2013 accelerator, as well as a semi-finalist in 2013 MIT $100K Entrepreneurship Competition.[4]

History

The company was founded by Israeli entrepreneur Elad Shoushan. Shoushan was a former pro basketball player who earned a bachelor’s degree at the Technion in Haifa in 2008. In 2012, while working as a software engineer, he decided to pursue an MBA in the United States. However, he had to study while commuting to work and did not want to pay for expensive test preparations. After failing the GMAT four times, he became inspired to create an app that would turn test prep into a more personalized experience.[5][1][6]

Shoushan discovered that all the material needed was available freely online but nobody had curated it. He set about making it accessible, personalized and affordable. When he got accepted to the MIT Sloan School of Management for September 2012, he quit his job and spent the next six months coding the Prep4GMAT app by himself in his mother-in-law’s garage near Caesarea. He launched the app in August and incorporated LTG Exam Prep Platform in October 2013.[1] LTG stood for "Label the GMAT", since Shoushan's algorithms highlighted keywords in test questions.[6]

The Prep4GMAT app was coded for iOS. Shoushan launched the Android version in August 2014 and raised $3 million from TAL Education Group, Atlas Venture, Jamie McCourt, Yongjin Group and Zhen Fund. He used the investment to develop more test prep apps.[7]

In 2015, with 160,000 downloads, the Prep4GMAT app became number one in Apple Store search results for GMAT and MBA in the United States, India, and China. LTG released Mandarin Chinese and English editions of the app.[6]

Shoushan rebranded his company to Ready4 in 2016.[8] The Princeton Review, one of the main college admission services companies in the United States, endorsed LTG and granted the company access to its prep content for the MCAT.[1]

The company raised $5.33 million in Series A funding in March 2016. The round was led by Square Peg Capital and included Accomplice, as well as various angel investors.[9] At the time, the apps were being used by half a million students worldwide.[10]

As of September 2016, the company employed 40 people, half in Boston and half in Tel Aviv, where the research and development team is located. Ready4 apps were used by students from over 9,000 cities in 190 countries.[1] On 22 September 2016, the company announced that it surpassed a million downloads of its apps.[11]

Apps

Ready4 offers six apps: Ready4 GMAT, Ready4 GRE, Ready4 SAT, Ready4 ACT, Ready4 PSAT, and Ready4 MCAT.[12] They are free mobile apps for iOS and Android that help applicants prepare for standardized admission tests with personalized courses, which are organized in mobile-friendly chunks to enable studying on the fly. A full course has 55 lessons with 800 questions, 500 concepts to study, and 300 to 400 test questions.[1][13]

The apps' adaptive proprietary algorithms identify each user's strengths and weaknesses, offering a range of features to reinforce strengths, build confidence and gauge progress.[1] The company's patented Label Study Method is a text-processing module that highlights words in practice questions to the concepts being tested. Highlighting the words teaches students to recognize patterns through visual cues and keywords. The app also pinpoints the areas the user needs improvement in.[7]

References

  1. ^ a b c d e f g Abigail Klein Leichman (17 August 2016). "Exam prep courses personalized to your level and lifestyle". ISRAEL21c. Retrieved 22 November 2016.
  2. ^ Jeff Kauflin (29 September 2016). "The Business Schools Where Students Most Want To Go In 2016". Forbes. Retrieved 22 November 2016.
  3. ^ Sophie Blitman (13 June 2016). "Exclusif. EdTech : les 20 start-up qui comptent en Europe" (in French). EducPros.fr. Retrieved 22 November 2016.
  4. ^ Lauren Landry (21 August 2014). "MIT-Spun Startup Raises $3M to Help More Than Just Aspiring MBAs Study On the Go". BostInno. Retrieved 22 November 2016.
  5. ^ Tina Irgang. "How failing the GMAT 4 times turned Elad Shoushan onto a winning business idea". Smart CEO. Retrieved 22 November 2016.
  6. ^ a b c Jill Hecht Maxwell (23 June 2015). "Elad Shoushan, MBA '14". MIT Technology Review. Retrieved 22 November 2016.
  7. ^ a b Julian Chokkattu (21 August 2014). "LTG Exam Prep Platform Raises $3M In Series A Round To Develop SAT, More Test Apps". TechCrunch. Retrieved 22 November 2016.
  8. ^ Nathan Allen (29 September 2016). "The World's Most Popular MBA Programs". Poets & Quants. Retrieved 22 November 2016.
  9. ^ Olivia Vanni (3 March 2016). "LTG Exam Prep Raised $5.25M to Go Beyond Its Free Mobile Test Prep". BostInno. Retrieved 22 November 2016.
  10. ^ "Israeli startup LTG Exam raises $5.3m". Globes. 21 March 2016. Retrieved 22 November 2016.
  11. ^ Michael Karlin (22 September 2016). "Ready4 Revolutionizes Mobile Learning and Surpasses More Than One Million Student Downloads". The EdTech Round Up. Retrieved 22 November 2016.
  12. ^ "Ready4". Crunchbase. 21 August 2014. Retrieved 22 November 2016.
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