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'''Hearsay Social''' is a [[software-as-a-service]] (SaaS) [[social media]] digital marketing platform.<ref>{{cite news|last=Seetharaman|first=Deepa|title=What Keeps Companies From Thinking Digitally?|url=http://www.wsj.com/articles/what-keeps-companies-from-thinking-digitally-1464660024|accessdate=30 May 2016|newspaper=The Wall Street Journal|date=30 May 2016}}</ref> for financial services <ref>{{cite news|last=Yeung|first=Ken|title=Why Hearsay Social’s Clara Shih pushes companies to think digitally|url=http://venturebeat.com/2016/07/10/why-hearsay-socials-clara-shih-pushes-companies-to-think-digitally/|accessdate=10 July 2016|newspaper=VentureBeat |date=10 July 2016}}</ref><ref>{{cite news|last=Gregory|first=Bresiger|title=Millennials are ditching financial advisors for apps|url=http://nypost.com/2016/07/10/millennials-are-ditching-financial-advisors-for-apps/|accessdate=10 July 2016|newspaper=New York Post |date=10 July 2016}}</ref> that uses predictive analytics to help financial advisors automate marketing tasks. <ref>{{cite news|last=Miller|first=Michael|title=Fortune Brainstorm Tech: AI Myths, Realities, and Opportunities|url=http://forwardthinking.pcmag.com/none/346418-fortune-brainstorm-tech-ai-myths-realities-and-opportunities|accessdate=25 July 2016|newspaper=VentureBeat |date=25 July 2016}}</ref><ref>{{cite news|last=Grygo|first=Eugene|title=Hearsay Bolsters Platform with Predictive Analytics|url=https://www.ftfnews.com/hearsay-bolsters-platform-with-predictive-analytics/15539|accessdate=6 December 2016|newspaper=Financial Technologies Forum |date=6 December 2016}}</ref> The service operates by using social networking platforms such as [[Facebook]], [[LinkedIn]], and [[Twitter]], as well as advisor websites <ref>{{cite news|last=Huddleston|first=Tom|title=Hearsay Social wants to give financial advisors a leg up on automated rivals|url=http://fortune.com/2015/02/21/hearsay-social-predictive-social-suite/|publisher=Fortune|accessdate=21 February 2015|date=21 February 2015}}</ref> compliance-friendly text messaging <ref>{{cite news|last=|first=|title=Hearsay Messages Gives Visibility and Control to Compliance Teams|url=https://www.complianceweek.com/blogs/grc-announcements/hearsay-messages-gives-visibility-and-control-to-compliance-teams#.WHhLprYrKRv|publisher=Compliance Week|accessdate=6 November 2015|date=6 November 2015}}</ref><ref>{{cite news|last=Zulz|first=Emily|title=Hearsay Social Rolls Out Compliance-Friendly Text Messaging Tool|url=http://www.thinkadvisor.com/2015/11/04/hearsay-social-rolls-out-compliance-friendly-text?slreturn=1484278841|publisher=Think Advisor|accessdate=4 November 2015|date=4 November 2015}}</ref> and email <ref>{{cite news|last=|first=|title=Hearsay Social Releases Hearsay Mail Predictive Email Solution|url=http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Hearsay-Social-Releases-Hearsay-Mail-Predictive-Email-Solution-106864.aspx|publisher=CRM Magazine|accessdate=9 October 2015|date=9 October 2015}}</ref> as a way for advisors to market to various customer bases. Clients include large companies such as Allstate, Raymond James <ref>{{cite news|last=Levaux|first=Janet|title=Raymond James Keeps Up Social Media Push|url=http://www.thinkadvisor.com/2015/04/21/raymond-james-keeps-up-social-media-push-at-event|publisher=Think Advisor|accessdate=21 April 2015|date=9 October 2015}}</ref> and Thrivent Financial. <ref>{{cite news|last=Levaux|first=Janet|title=Raymond James Keeps Up Social Media Push|url=http://www.thinkadvisor.com/2015/04/21/raymond-james-keeps-up-social-media-push-at-event|publisher=Think Advisor|accessdate=21 April 2015|date=9 October 2015}}</ref>
'''Hearsay Social''' is a [[software-as-a-service]] (SaaS) [[social media]] digital marketing platform.<ref>{{cite news|last=Seetharaman|first=Deepa|title=What Keeps Companies From Thinking Digitally?|url=http://www.wsj.com/articles/what-keeps-companies-from-thinking-digitally-1464660024|accessdate=30 May 2016|newspaper=The Wall Street Journal|date=30 May 2016}}</ref> for financial services <ref>{{cite news|last=Yeung|first=Ken|title=Why Hearsay Social’s Clara Shih pushes companies to think digitally|url=http://venturebeat.com/2016/07/10/why-hearsay-socials-clara-shih-pushes-companies-to-think-digitally/|accessdate=10 July 2016|newspaper=VentureBeat |date=10 July 2016}}</ref><ref>{{cite news|last=Gregory|first=Bresiger|title=Millennials are ditching financial advisors for apps|url=http://nypost.com/2016/07/10/millennials-are-ditching-financial-advisors-for-apps/|accessdate=10 July 2016|newspaper=New York Post |date=10 July 2016}}</ref> that uses predictive analytics to help financial advisors automate marketing tasks. <ref>{{cite news|last=Miller|first=Michael|title=Fortune Brainstorm Tech: AI Myths, Realities, and Opportunities|url=http://forwardthinking.pcmag.com/none/346418-fortune-brainstorm-tech-ai-myths-realities-and-opportunities|accessdate=25 July 2016|newspaper=VentureBeat |date=25 July 2016}}</ref><ref>{{cite news|last=Grygo|first=Eugene|title=Hearsay Bolsters Platform with Predictive Analytics|url=https://www.ftfnews.com/hearsay-bolsters-platform-with-predictive-analytics/15539|accessdate=6 December 2016|newspaper=Financial Technologies Forum |date=6 December 2016}}</ref> The service operates by using social networking platforms such as [[Facebook]], [[LinkedIn]], and [[Twitter]], as well as advisor websites <ref>{{cite news|last=Huddleston|first=Tom|title=Hearsay Social wants to give financial advisors a leg up on automated rivals|url=http://fortune.com/2015/02/21/hearsay-social-predictive-social-suite/|publisher=Fortune|accessdate=21 February 2015|date=21 February 2015}}</ref> compliance-friendly text messaging <ref>{{cite news|last=|first=|title=Hearsay Messages Gives Visibility and Control to Compliance Teams|url=https://www.complianceweek.com/blogs/grc-announcements/hearsay-messages-gives-visibility-and-control-to-compliance-teams#.WHhLprYrKRv|publisher=Compliance Week|accessdate=6 November 2015|date=6 November 2015}}</ref><ref>{{cite news|last=Zulz|first=Emily|title=Hearsay Social Rolls Out Compliance-Friendly Text Messaging Tool|url=http://www.thinkadvisor.com/2015/11/04/hearsay-social-rolls-out-compliance-friendly-text?slreturn=1484278841|publisher=Think Advisor|accessdate=4 November 2015|date=4 November 2015}}</ref> and email <ref>{{cite news|last=|first=|title=Hearsay Social Releases Hearsay Mail Predictive Email Solution|url=http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Hearsay-Social-Releases-Hearsay-Mail-Predictive-Email-Solution-106864.aspx|publisher=CRM Magazine|accessdate=9 October 2015|date=9 October 2015}}</ref> as a way for advisors to market to various customer bases. Clients include large companies such as Allstate, Raymond James <ref>{{cite news|last=Levaux|first=Janet|title=Raymond James Keeps Up Social Media Push|url=http://www.thinkadvisor.com/2015/04/21/raymond-james-keeps-up-social-media-push-at-event|publisher=Think Advisor|accessdate=21 April 2015|date=9 October 2015}}</ref> and Thrivent Financial. <ref>{{cite news|last=Zulz|first=Emily|title=New Hearsay Tools Make Social Media Compliance Easier and Faster|url=http://www.thinkadvisor.com/2016/12/02/new-hearsay-tools-make-social-media-compliance-eas?&slreturn=1484336618|publisher=Think Advisor|accessdate=2 December 2016|date=2 December 2016}}</ref>


The company was founded in 2009 by former [[Microsoft]] employee Steve Garrity and [[Starbucks]] board member [[Clara Shih]]. In 2013, Hearsay raised $30 million in a Series C round, for a total of $51 million. Investors include NEA and Sequoia Capital. <ref>{{cite web|last=Ha|first=Anthony|title=Hearsay Social Raises Another $30M To Help Businesses Grow Sales Through Social Media|url=http://techcrunch.com/2013/09/05/hearsay-social-series-c/|publisher=Tech Crunch|accessdate=5 October 2013}}</ref><ref>{{cite web|last=Oreskovic |first=Alexei|title=Internet's Hearsay Social raises $30 million in funding|url=http://www.reuters.com/article/us-hearsay-funding-idUSBRE9840FH20130905|publisher=Reuters|accessdate=5 September 2013}}</ref>. The company is currently headquartered in San Francisco, California, with international operations in Europe <ref>{{cite web|last= |first=|title=Hearsay expanding into mobile: CEO|url=http://video.cnbc.com/gallery/?play=1&video=3000216092|publisher=CNBC|accessdate=8 September 2013}}</ref> and Asia. <ref>{{cite web|last=Yiu|first=Enoch|title=Yes, Shih can! Hong Kong-born entrepreneur returns to city to set up financial social media firm|url=http://www.scmp.com/business/companies/article/1933404/yes-shih-can-hong-kong-born-entrepreneur-returns-city-set|publisher=South China Morning Post|accessdate=2 April 2013|date=3 April 2013}}</ref>.
The company was founded in 2009 by former [[Microsoft]] employee Steve Garrity and [[Starbucks]] board member [[Clara Shih]]. In 2013, Hearsay raised $30 million in a Series C round, for a total of $51 million. Investors include NEA and Sequoia Capital. <ref>{{cite web|last=Ha|first=Anthony|title=Hearsay Social Raises Another $30M To Help Businesses Grow Sales Through Social Media|url=http://techcrunch.com/2013/09/05/hearsay-social-series-c/|publisher=Tech Crunch|accessdate=5 October 2013}}</ref><ref>{{cite web|last=Oreskovic |first=Alexei|title=Internet's Hearsay Social raises $30 million in funding|url=http://www.reuters.com/article/us-hearsay-funding-idUSBRE9840FH20130905|publisher=Reuters|accessdate=5 September 2013}}</ref>. The company is currently headquartered in San Francisco, California, with international operations in Europe <ref>{{cite web|last= |first=|title=Hearsay expanding into mobile: CEO|url=http://video.cnbc.com/gallery/?play=1&video=3000216092|publisher=CNBC|accessdate=8 September 2013}}</ref> and Asia. <ref>{{cite web|last=Yiu|first=Enoch|title=Yes, Shih can! Hong Kong-born entrepreneur returns to city to set up financial social media firm|url=http://www.scmp.com/business/companies/article/1933404/yes-shih-can-hong-kong-born-entrepreneur-returns-city-set|publisher=South China Morning Post|accessdate=2 April 2013|date=3 April 2013}}</ref>.


'''Technology'''
'''Technology'''
Hearsay’s technology allows financial advisors to manage digital client communications and marketing from a central dashboard. <ref>{{cite news|last1=O’Donnell|first1=Anthony|title=Hearsay Predictive Omnichannel Suite Lets Advisors Operate across Social, Websites, Email and Text|url=http://iireporter.com/hearsay-predictive-omnichannel-suite-lets-advisors-operate-across-social-websites-email-and-text/|accessdate=13 January 2017|publisher=Insurance Innovation Reporter|date=9 November 2015}}</ref><ref>{{cite news|last1=Boorstin|first1=Julia|title=Hearsay shifts to disrupt financial services & fight robots|url=http://www.cnbc.com/2015/02/19/hearsay-shifts-to-disrupt-financial-services-fight-robots.html|accessdate=13 January 2017|publisher=CNBC|date=19 February 2015}}</ref><ref>{{cite news|last1=Neal|first1=Ryan|title=Hearsay Social Launches Digital Marketing Dashboard|url=http://www.wealthmanagement.com/technology/hearsay-social-launches-digital-marketing-dashboard|accessdate=13 January 2017|publisher=Wealth Management|date=17 August 2016}}</ref>





Revision as of 19:53, 13 January 2017

Hearsay Social
Type of businessPrivate
FoundedSan Francisco, California (2009 (2009))
HeadquartersSan Francisco, California; New York, NY
Founder(s)
Key peopleClara Shih
(CEO)
Steve Garrity
(CTO)
URLhearsaysocial.com

Hearsay Social is a software-as-a-service (SaaS) social media digital marketing platform.[2] for financial services [3][4] that uses predictive analytics to help financial advisors automate marketing tasks. [5][6] The service operates by using social networking platforms such as Facebook, LinkedIn, and Twitter, as well as advisor websites [7] compliance-friendly text messaging [8][9] and email [10] as a way for advisors to market to various customer bases. Clients include large companies such as Allstate, Raymond James [11] and Thrivent Financial. [12]

The company was founded in 2009 by former Microsoft employee Steve Garrity and Starbucks board member Clara Shih. In 2013, Hearsay raised $30 million in a Series C round, for a total of $51 million. Investors include NEA and Sequoia Capital. [13][14]. The company is currently headquartered in San Francisco, California, with international operations in Europe [15] and Asia. [16].

Technology Hearsay’s technology allows financial advisors to manage digital client communications and marketing from a central dashboard. [17][18][19]


References

  1. ^ "Hearsaysocial.com Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ^ Seetharaman, Deepa (30 May 2016). "What Keeps Companies From Thinking Digitally?". The Wall Street Journal. Retrieved 30 May 2016.
  3. ^ Yeung, Ken (10 July 2016). "Why Hearsay Social's Clara Shih pushes companies to think digitally". VentureBeat. Retrieved 10 July 2016.
  4. ^ Gregory, Bresiger (10 July 2016). "Millennials are ditching financial advisors for apps". New York Post. Retrieved 10 July 2016.
  5. ^ Miller, Michael (25 July 2016). "Fortune Brainstorm Tech: AI Myths, Realities, and Opportunities". VentureBeat. Retrieved 25 July 2016.
  6. ^ Grygo, Eugene (6 December 2016). "Hearsay Bolsters Platform with Predictive Analytics". Financial Technologies Forum. Retrieved 6 December 2016.
  7. ^ Huddleston, Tom (21 February 2015). "Hearsay Social wants to give financial advisors a leg up on automated rivals". Fortune. Retrieved 21 February 2015.
  8. ^ "Hearsay Messages Gives Visibility and Control to Compliance Teams". Compliance Week. 6 November 2015. Retrieved 6 November 2015.
  9. ^ Zulz, Emily (4 November 2015). "Hearsay Social Rolls Out Compliance-Friendly Text Messaging Tool". Think Advisor. Retrieved 4 November 2015.
  10. ^ "Hearsay Social Releases Hearsay Mail Predictive Email Solution". CRM Magazine. 9 October 2015. Retrieved 9 October 2015.
  11. ^ Levaux, Janet (9 October 2015). "Raymond James Keeps Up Social Media Push". Think Advisor. Retrieved 21 April 2015.
  12. ^ Zulz, Emily (2 December 2016). "New Hearsay Tools Make Social Media Compliance Easier and Faster". Think Advisor. Retrieved 2 December 2016.
  13. ^ Ha, Anthony. "Hearsay Social Raises Another $30M To Help Businesses Grow Sales Through Social Media". Tech Crunch. Retrieved 5 October 2013.
  14. ^ Oreskovic, Alexei. "Internet's Hearsay Social raises $30 million in funding". Reuters. Retrieved 5 September 2013.
  15. ^ "Hearsay expanding into mobile: CEO". CNBC. Retrieved 8 September 2013.
  16. ^ Yiu, Enoch (3 April 2013). "Yes, Shih can! Hong Kong-born entrepreneur returns to city to set up financial social media firm". South China Morning Post. Retrieved 2 April 2013.
  17. ^ O’Donnell, Anthony (9 November 2015). "Hearsay Predictive Omnichannel Suite Lets Advisors Operate across Social, Websites, Email and Text". Insurance Innovation Reporter. Retrieved 13 January 2017.
  18. ^ Boorstin, Julia (19 February 2015). "Hearsay shifts to disrupt financial services & fight robots". CNBC. Retrieved 13 January 2017.
  19. ^ Neal, Ryan (17 August 2016). "Hearsay Social Launches Digital Marketing Dashboard". Wealth Management. Retrieved 13 January 2017.
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