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'''Airpush''' is a private, [[Bootstrapped#Business|bootstrapped]] [[mobile operating system|mobile]] [[advertising]] platform.<ref name="TechCrunch">{{cite web|url=https://techcrunch.com/2013/10/10/airpush-acquires-hubbl-for-15-million-to-bring-native-ads-to-mobile/|title=Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile|publisher=TechCrunch|accessdate=2014-01-08}}</ref><ref name="VentureBeat">{{cite web|url=http://venturebeat.com/2013/10/11/airpush-has-a-bold-new-plan-for-native-mobile-ads-but-wont-tell-us-what-it-is/|title=Airpush has a bold new plan for native mobile ads (but won’t tell us what it is)|publisher=VentureBeat|accessdate=2014-01-08}}</ref><ref name="AppDeveloper">{{cite web|url=http://appdevelopermagazine.com/785/2013/10/22/Mainstream-App-Developers-Get-Native-Ad-Technology-Boost-from-Airpush-/#.UnP47_msiSp|title=Mainstream App Developers Get Native Ad Technology Boost from Airpush|publisher=AppDeveloper Magazine|accessdate=2014-01-08}}</ref><ref name="ComputerWorld">{{cite web|url=http://computerworld.nl/mobility/75462-achterbakse-ads-in-android/pagina-2|title=Achterbakse ads in Android|publisher=ComputerWorld.nl|language=dutch|accessdate=2014-01-08}}</ref><ref name="CNET">{{cite web|url=http://japan.cnet.com/news/business/35004174/|title=ノボットとAirpush、Android向けメッセージ広告で提携|publisher=CNET|language=ja|accessdate=2014-01-08}}</ref><ref name="BusinessInsider">{{cite web|url=http://www.businessinsider.com/airpush-buys-hubbl-in-continuing-adtech-boom-2013-10|title=Airpush Buys Hubbl, in Continuing Adtech Boom|publisher=Business Insider|accessdate=2014-01-09}}</ref><ref name="PCWorld">{{cite web|url=http://pcworld.uol.com.br/dicas/2012/01/24/livre-se-dos-anuncios-indesejados-em-seu-android/|title=Livre-se dos anúncios indesejados em seu Android|publisher=PCWorld|language=pt|accessdate=2014-01-09}}</ref> It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.<ref name="AppDeveloper"/> Airpush is based in [[Los Angeles]], [[California]] with offices in [[Bangalore, India]].<ref name="LABusinessJournal">{{cite web|url=http://www.labusinessjournal.com/news/2013/oct/10/airpush-acquires-mobile-advertising-developer-hubb/|title=Airpush Acquires Mobile Advertising Developer Hubbl|publisher=Los Angeles Business Journal|accessdate=2014-01-09}}</ref><ref name="PandoDaily">{{cite web|url=http://pandodaily.com/2013/07/01/how-airpush-bootstrapped-its-mobile-ad-network-to-150m-in-revenue/|title=How AirPush bootstrapped its mobile ad network to $150M in revenue|publisher=Pando Daily|accessdate=2014-01-09}}</ref>
'''Airpush''' is a private, [[Bootstrapped#Business|bootstrapped]] [[mobile operating system|mobile]] [[advertising]] platform.<ref name="TechCrunch">{{cite web|url=https://techcrunch.com/2013/10/10/airpush-acquires-hubbl-for-15-million-to-bring-native-ads-to-mobile/|title=Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile|publisher=TechCrunch|accessdate=2014-01-08}}</ref><ref name="VentureBeat">{{cite web|url=http://venturebeat.com/2013/10/11/airpush-has-a-bold-new-plan-for-native-mobile-ads-but-wont-tell-us-what-it-is/|title=Airpush has a bold new plan for native mobile ads (but won’t tell us what it is)|publisher=VentureBeat|accessdate=2014-01-08}}</ref><ref name="AppDeveloper">{{cite web|url=http://appdevelopermagazine.com/785/2013/10/22/Mainstream-App-Developers-Get-Native-Ad-Technology-Boost-from-Airpush-/#.UnP47_msiSp|title=Mainstream App Developers Get Native Ad Technology Boost from Airpush|publisher=AppDeveloper Magazine|accessdate=2014-01-08}}</ref><ref name="ComputerWorld">{{cite web|url=http://computerworld.nl/mobility/75462-achterbakse-ads-in-android/pagina-2|title=Achterbakse ads in Android|publisher=ComputerWorld.nl|language=dutch|accessdate=2014-01-08}}</ref><ref name="CNET">{{cite web|url=http://japan.cnet.com/news/business/35004174/|title=ノボットとAirpush、Android向けメッセージ広告で提携|publisher=CNET|language=ja|accessdate=2014-01-08}}</ref><ref name="BusinessInsider">{{cite web|url=http://www.businessinsider.com/airpush-buys-hubbl-in-continuing-adtech-boom-2013-10|title=Airpush Buys Hubbl, in Continuing Adtech Boom|publisher=Business Insider|accessdate=2014-01-09}}</ref><ref name="PCWorld">{{cite web|url=http://pcworld.uol.com.br/dicas/2012/01/24/livre-se-dos-anuncios-indesejados-em-seu-android/ |title=Livre-se dos anúncios indesejados em seu Android |publisher=PCWorld |language=pt |accessdate=2014-01-09 |deadurl=yes |archiveurl=https://web.archive.org/web/20120411152408/http://pcworld.uol.com.br/dicas/2012/01/24/livre-se-dos-anuncios-indesejados-em-seu-android/ |archivedate=2012-04-11 }}</ref> It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.<ref name="AppDeveloper"/> Airpush is based in [[Los Angeles]], [[California]] with offices in [[Bangalore, India]].<ref name="LABusinessJournal">{{cite web|url=http://www.labusinessjournal.com/news/2013/oct/10/airpush-acquires-mobile-advertising-developer-hubb/|title=Airpush Acquires Mobile Advertising Developer Hubbl|publisher=Los Angeles Business Journal|accessdate=2014-01-09}}</ref><ref name="PandoDaily">{{cite web|url=http://pandodaily.com/2013/07/01/how-airpush-bootstrapped-its-mobile-ad-network-to-150m-in-revenue/|title=How AirPush bootstrapped its mobile ad network to $150M in revenue|publisher=Pando Daily|accessdate=2014-01-09}}</ref>


Airpush was founded in 2010 by company [[chief executive officer|CEO]] and [[Interactive Advertising Bureau]] director Asher Delug.<ref name="LABusinessJournal"/><ref name="IAB">{{cite web|url=http://www.iab.net/mobilecenter|title=Mobile Marketing Center of Excellence|publisher=IAB|accessdate=2014-01-09}}</ref> Airpush is a member of the Interactive Advertising Bureau.<ref name="IAB"/>
Airpush was founded in 2010 by company [[chief executive officer|CEO]] and [[Interactive Advertising Bureau]] director Asher Delug.<ref name="LABusinessJournal"/><ref name="IAB">{{cite web|url=http://www.iab.net/mobilecenter|title=Mobile Marketing Center of Excellence|publisher=IAB|accessdate=2014-01-09}}</ref> Airpush is a member of the Interactive Advertising Bureau.<ref name="IAB"/>

Revision as of 20:58, 28 June 2017

Airpush
Company typePrivate
IndustryMobile Advertising
Founded2010
Headquarters
Los Angeles, California
,
United States
Number of locations
Los Angeles
Bangalore
Key people
Asher Delug (Co-founder and CEO)
Inman Breaux (COO)
Number of employees
200+
Websiteairpush.com

Airpush is a private, bootstrapped mobile advertising platform.[1][2][3][4][5][6][7] It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.[3] Airpush is based in Los Angeles, California with offices in Bangalore, India.[8][9]

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug.[8][10] Airpush is a member of the Interactive Advertising Bureau.[10]

History

Airpush launched in December 2010.[9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.[5] Nobotto used Airpush’s technology to distribute its ads in Japan.[5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.[11]

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013.[1][12] Hubbl was acquired for $15 million.[2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[13] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[14] In September 2014, Airpush partnered with Inneractive, a mobile ad platform, to integrate AirX with Inneractive's exchange technology.[15]

In 2015, the company launched VirtualSKY, an advertising platform that allowed clients to create and place ads in virtual reality (VR) games and videos.[16] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included PETA, Stand Up to Cancer and Charity: Water.[17] In 2016, Post Cereals worked with the VirtualSKY platform to create a VR campaign for Pebbles cereal.[18]

In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad.[19] The platform may also allow consumers to see less ads, while increasing their relevance.[20]

Products

At launch, the Airpush platform utilized push notifications.[21] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.[22]

Airpush also offers AirDSP, a mobile real time bidding platform.[11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[11]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[23]

Criticism

Airpush has received criticism for utilizing push notifications.[7][22][24] In response, Airpush introduced options, which required end-users to opt into its service.[4][7][24]

Further reading

See also

References

  1. ^ a b "Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile". TechCrunch. Retrieved 2014-01-08.
  2. ^ a b "Airpush has a bold new plan for native mobile ads (but won't tell us what it is)". VentureBeat. Retrieved 2014-01-08.
  3. ^ a b "Mainstream App Developers Get Native Ad Technology Boost from Airpush". AppDeveloper Magazine. Retrieved 2014-01-08.
  4. ^ a b "Achterbakse ads in Android" (in Dutch). ComputerWorld.nl. Retrieved 2014-01-08.
  5. ^ a b c "ノボットとAirpush、Android向けメッセージ広告で提携" (in Japanese). CNET. Retrieved 2014-01-08.
  6. ^ "Airpush Buys Hubbl, in Continuing Adtech Boom". Business Insider. Retrieved 2014-01-09.
  7. ^ a b c "Livre-se dos anúncios indesejados em seu Android" (in Portuguese). PCWorld. Archived from the original on 2012-04-11. Retrieved 2014-01-09. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  8. ^ a b "Airpush Acquires Mobile Advertising Developer Hubbl". Los Angeles Business Journal. Retrieved 2014-01-09.
  9. ^ a b "How AirPush bootstrapped its mobile ad network to $150M in revenue". Pando Daily. Retrieved 2014-01-09.
  10. ^ a b "Mobile Marketing Center of Excellence". IAB. Retrieved 2014-01-09.
  11. ^ a b c "Airpush Pushes Real Time Bidding With AirDSP And An Open API". TMCnet. Retrieved 2014-01-09.
  12. ^ "Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform". CMS Wire. Retrieved 2014-01-09.
  13. ^ "America's Most Promising Companies". Forbes. Retrieved 2014-03-19.
  14. ^ "DataWeek + API World 2014 Honors Advertising's Hottest Innovators". Mobile Marketing Watch. July 31, 2014.
  15. ^ "Airpush Expands Its Programmatic Offering with Inneractive's Mobile Private Marketplace". Digital Journal. 18 September 2014. Retrieved 24 September 2014.
  16. ^ Essany, Michael (November 24, 2015). "VR Pioneers Paving the Way for Virtual Reality's Takeover". Mobile Marketing Watch. {{cite news}}: |access-date= requires |url= (help)
  17. ^ O'Reilly, Lara (March 11, 2016). "Meet The Virtual Reality Ad Network". Business Insider. Retrieved November 17, 2016.
  18. ^ Wiser, Michael (July 12, 2016). "VirtualSKY and Post are Changing the Bedrock Rules of Advertising with Fruity Pebbles VR Campaign". Mobile Advertising Watch. Retrieved November 17, 2016.
  19. ^ Kaye, Kate (September 22, 2016). "Mobile Data Marketplace Creates Direct Path From App to Dollars". Advertising Age. Retrieved November 17, 2016.
  20. ^ Essany, Michael (September 26, 2016). "Airpus Launches Mobile Data Marketplace Enabling App Monetization Without Ads". Mobile Marketing Watch. {{cite news}}: |access-date= requires |url= (help)
  21. ^ "Interview with Airpush – the Future of Mobile Advertising?". Android Authority. Retrieved 2014-01-09.
  22. ^ a b "Follow-up Interview with Airpush – Developers and Android Users Both Win". Android Authority. Retrieved 2014-01-09.
  23. ^ "OpenX And Airpush Unveil New Private Mobile Exchange". Ad Exchanger. Retrieved 2014-03-19.
  24. ^ a b "How to defend your Android phone from annoying mobile ads". TechWorld. Retrieved 2014-01-09.
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