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| location_country = Italy
| location_country = Italy
| key_people = [[Lino Dainese|Lino Dainese (Founder)]]<br>[[Cristiano Silei| Cristiano Silei (CEO)]]<br>[[Federico Minoli|Federico Minoli (Pres.)]]
| key_people = [[Lino Dainese|Lino Dainese (Founder)]]<br>[[Cristiano Silei| Cristiano Silei (CEO)]]<br>[[Federico Minoli|Federico Minoli (Pres.)]]
| num_employees = 247
| industry = [[Motorsport|Motorsport clothing]]<br>[[Extreme sports|Extreme sports clothing]]
| industry = [[Motorsport|Motorsport clothing]]<br>[[Extreme sports|Extreme sports clothing]]
| revenue =
| revenue =

Revision as of 13:48, 14 September 2017

Dainese SpA
Company typePrivate
IndustryMotorsport clothing
Extreme sports clothing
Founded1972
FounderLino Dainese
Headquarters
Vicenza
,
Italy
Key people
Lino Dainese (Founder)
Cristiano Silei (CEO)
Federico Minoli (Pres.)
OwnersInvestcorp (80%)
Lino Dainese (20%)
SubsidiariesAGV POC
Websitewww.dainese.com

Dainese (pronounced dye-ee-neh-zeh) is an Italian manufacturer of protective wear for dynamic sports, including motorcycling, mountain biking, wintersports and horseriding. It describes its mission as “to advocate and deliver safety in dynamic sports”.[1] The company was founded in 1972 by its current President Lino Dainese, now a minority stakeholder in the company,[2] expanding through organic growth and acquisitions, including Italian helmet manufacturer AGV (2007)[3] and Swedish protective bike and ski clothing manufacturer POC (2015)[4]. Investcorp acquired a majority shareholding in the Dainese Group in 2014. [5]


Product Range

The Dainese Group has a declared objective of offering “protection from head to toe”.[6] The former is covered by the AGV brand with Dainese itself producing suits, jackets, shock-absorbing armor and back protectors, pants, boots, gloves and sundry accessories.[7] The materials used range from traditional cowhide and kangaroo skin to aramid, carbon fiber and titanium. The range encompasses off-the-rack, made-to-measure and custom products[8].

History

Lino Dainese

Lino Dainese started the company in 1972 when he was 20, making protective motorcycle apparel in Molvena (Vicenza).[9] The first article of clothing was a pair of motocross pants.[10] The company has been closely associated with motorcycle racing since its foundation, which has informed its product development, focused on safety, performance and ergonomics.[11]

The company acquired the Italian helmet manufacturer AGV in July 2007.[12]

The Dainese Group was acquired by Investcorp of Bahrain for €130 million in 2014. Lino Dainese retains a minority holding and continues to guide the Group as President.[13]

Expanding its safety mission from motorcycling to dynamic sports in general, Dainese acquired the Swedish protective bike and ski clothing manufacturer POC in 2015.[14]

The Group’s Headquarters are in Italy, as are its Research & Development and Design Centers. These are supported by a United States division, with offices in California, and an office in Hong Kong.[15]

Research & Innovations

Dainese has its own specialist research facility, the Dainese Technology Centre (D-Tec),[16] which develops innovative protection and apparel-related technologies for the Group companies and varied other applications. The latter include a gravity load simulating suit for the International Space Station[17] developed for the European Space Agency. A recent example of the former is the D-air® suit and jacket airbag system developed for motorcycle racing, which achieves ultrarapid deployment without needing any vehicle-mounted sensors.[18] The technology has been developed into a Dainese sub-brand which includes the D-air Armor open-platform undersuit[19] as well as solutions for motorcycle road use[20] and competitive skiing.[21]

Innovations from the company’s history include:

1974 First use of elastic inserts for improved comfort [22]

1974 Color on the racetrack [23]

1978 The first back protector [24]

1981 Knee sliders [25]

1981 Racing suits cut to match the rider’s shape in a racing crouch [26]

1982 Composite armor combining a soft base and rigid shell [27]

1983 First back protectors for road use [28]

1988 The aerodynamic hump [29]

1991 Foot protection sliders on motorcycle boots [30]

1994 Back protectors for skiers [31]

1995 Carbon fiber and aramid knuckle and hand protectors on motorcycle gloves [32]

1999 T-Age integrated protection racing suit, winner of ADI Golden Compass Award [33]

2000 D-Air® airbag system for motorcycles [34]

2001 D-Axial system which limits twisting motion of ankle in motorcycle boots [35] “Our History 2001 The evolution of Boots”

2008 First airbag suit used in MotoGP racing (by Valentino Rossi and Jorge Lorenzo) [36]

2011 D-Air® suits available to the general public in Racing and Street designs [37]

2015 D-Air® Ski airbag jacket first used officially in Ski World Cup Series races [38]

2015 D-Air® Armor makes D-Air® an open platform [39]

2015 D-Air® Misano 1000 leather jacket with standalone electronically-deployed airbag for road use [40] [41]

2015 SkinSuit gravity load simulating suit first used in the International Space station [42]

2017 Sea-Guard ergonomic life jacket, integrating protection and flotation functions for America’s Cup Champions Emirates Team New Zealand [43]

Racing Involvement

Valentino Rossi suiting up at the 2009 United States Grand Prix
Giacomo Agostini (2003)

Dainese has used racing sponsorship to research and develop new technologies from its earliest years, recruiting the world’s leading riders. One of the first was 15-time World Champion Giacomo Agostini, who began racing in Dainese leathers in 1975.[44] Multiple World Championship Winner Valentino Rossi is currently among the best-known racers to wear the brand colors.[45] [46] In a partnership with Regenesi that combines its racing commitment with environmental responsibility, Dainese launched "Moto-re-cycling in 2014, repurposing Dainese sponsored riders' leathers as personal accessories.[47]

Sponsorships

Current Athletes

Rossi at the 2014 Grand Prix of the Americas

Motorbike[48]

MotoGP

Moto2

Moto3

SBK

TT Road Racing

BSB

Supermoto

Endurance

CIV

CEV

Superstock 1000

AMA

KTM RC Cup USA

AMA Pro Flat Track

Winter Sports [49]

Alpine Ski World Cup

Bike[50]

MTB

Former Athletes

Motorbike

References

  1. ^ "Dainese Official Website: About Us. - Dainese". www.dainese.com. Retrieved 2017-09-11.
  2. ^ "Gucci backer agrees first deal in Italy in six years". www.one1info.com. Retrieved 2017-09-11.
  3. ^ "Dainese buy helmet brand AGV". www.visordown.com. Retrieved 2017-09-11.
  4. ^ "Dainese Owner Investcorp Acquires Swedish Bike & Snow Apparel Maker POC". www.bike-eu.com. Retrieved 2017-09-11.
  5. ^ "Investcorp revs up to acquire Dainese". www.ft.com. Retrieved 2017-09-11.
  6. ^ "Dainese D-air Head-to-Toe Safety Questions And Answers". www.motoamerica.com. Retrieved 2017-09-11.
  7. ^ "Dainese Official Website". www.dainese.com. Retrieved 2017-09-11.
  8. ^ "Dainese Custom Works Website. - Dainese". www.dainesecustomworks.com. Retrieved 2017-09-11.
  9. ^ "Dainese: A History of Racing and Innovation". www.pinkbike.com. Retrieved 2017-09-11.
  10. ^ "Dainese Official Website. - Our History 1972 The First Product". www.dainese.com. Retrieved 2017-09-11.
  11. ^ "Dainese: Pursuing Safety Since 1972". www.ultimatemotorcycling.com. Retrieved 2017-09-11.
  12. ^ "Dainese buy helmet brand AGV". www.visordown.com. Retrieved 2017-09-11.
  13. ^ "Investcorp buys Italian safety apparel maker Dainese for $163 mln". www.reuters.com. Retrieved 2017-09-11.
  14. ^ "Dainese Owner Investcorp Acquires Swedish Bike & Snow Apparel Maker POC". www.bike-eu.com. Retrieved 2017-09-11.
  15. ^ "Dainese Official Website: About Us. - Dainese". www.dainese.com. Retrieved 2017-09-11.
  16. ^ "Dainese factories". www.streetbike.co.uk. Retrieved 2017-09-11.
  17. ^ "Dainese Races to the International Space Station". www.motorcyclistonline.com. Retrieved 2017-09-11.
  18. ^ "Dainese D-air Airbag Technology Arrives in North America". www.motorcyclistonline.com. Retrieved 2017-09-11.
  19. ^ "Dainese D-Air Armor "Open Platform" Airbag Technology". www.motorcyclistonline.com. Retrieved 2017-09-11.
  20. ^ "Dainese's new Misano 1000 jacket features a stand-alone airbag". www.mbike.com. Retrieved 2017-09-11.
  21. ^ "The Inflatable Suit That's Protecting Ski Racers In 90 Mph Crashes". www.wired.com. Retrieved 2017-09-11.
  22. ^ "Dainese: Pursuing Safety Since 1972". www.ultimatemotorcycling.com. Retrieved 2017-09-11.
  23. ^ "Dainese: Pursuing Safety Since 1972". www.ultimatemotorcycling.com. Retrieved 2017-09-11.
  24. ^ "Dainese Motorcycle Leathers in Space?". www.cycleworld.com. Retrieved 2017-09-11.
  25. ^ "Dainese: Pursuing Safety Since 1972". www.ultimatemotorcycling.com. Retrieved 2017-09-11.
  26. ^ "Dainese: Pursuing Safety Since 1972". www.ultimatemotorcycling.com. Retrieved 2017-09-11.
  27. ^ "Dainese, une compagnie à l'avant-garde". www.communaute.admsport.com. Retrieved 2017-09-11.
  28. ^ "Dainese: A Journey of Innovation". www.motorcycle-superstore.com. Retrieved 2017-09-11.
  29. ^ "Dainese Motorcycle Leathers in Space?". www.cycleworld.com. Retrieved 2017-09-11.
  30. ^ "Our History 1991 Sliders for Foot Protection". www.dainese.com. Retrieved 2017-09-11.
  31. ^ "Our History 1994 Back Protectors for Skiers Too". www.dainese.com. Retrieved 2017-09-11.
  32. ^ "Our History 1995 Max Biaggi and the New Hand Protectors". www.dainese.com. Retrieved 2017-09-11.
  33. ^ "10 Things You Didn't Know About Dainese..." www.motorcycle-superstore.com. Retrieved 2017-09-11.
  34. ^ "Dainese D-Air Racing Suits Coming to the USA". www.asphaltandrubber.com. Retrieved 2017-09-11.
  35. ^ "Our History 2001 The evolution of Boots". www.dainese.com. Retrieved 2017-09-11.
  36. ^ "Rossi & Lorenzo to test D-Air at Donington". www.motorcycle-usa.com. Retrieved 2017-09-11.
  37. ^ "Dainese unveiled the D-Air Racing and Street airbag systems". www.mbike.com. Retrieved 2017-09-11.
  38. ^ "Brace for Impact! Ski Racers Get Deployable Airbags". www.gearjunkie.com. Retrieved 2017-09-11.
  39. ^ "Dainese D-Air Armor now available to other companies". www.asphaltandrubber.com. Retrieved 2017-09-11.
  40. ^ "Dainese Celebrates 1,000 D-Air Deployments. Looking back at the history. D-Air airbag protection and the new D-Air Misano 1000 jacket". www.cycleworld.com. Retrieved 2017-09-11.
  41. ^ "Dainese Just Made Your Motorcycle Jacket Obsolete". www.asphaltandrubber.com. Retrieved 2017-09-11.
  42. ^ "Dainese in Space". www.rideapart.com. Retrieved 2017-09-11.
  43. ^ "Dainese to Revolutionize Sailing Safety with Emirates Team NZ". www.emirates-team-new-zealand.americascup.com. Retrieved 2017-09-11.
  44. ^ "Dainese Reveals 115 Years Anniversario Collection". www. autoevolution.com. Retrieved 2017-09-11.
  45. ^ "Under the skin of Rossi's Dainese leathers". www.motorcyclenews.com. Retrieved 2017-09-11.
  46. ^ "Is Valentino Rossi the Greatest of All Time?". www.motorcyclenews.com. Retrieved 2017-09-11.
  47. ^ "Regenesi, Dainese upcycle old motorcycle racing suits into accessories". www. ecouterre.com. Retrieved 2017-09-11.
  48. ^ "Motorbike Athletes". www.dainese.com. Retrieved 2017-09-11.
  49. ^ "Winter Sports Athletes". www.dainese.com. Retrieved 2017-09-11.
  50. ^ "Bike Athletes". www.dainese.com. Retrieved 2017-09-11.
  51. ^ "Dainese Motorcycle Riders – Carl Fogarty". www.daineseonline.co.uk. Retrieved 2017-09-11.
  52. ^ "Manuel Poggiali on the track with the D-air Racing Misano leather suit". www.youtube.com. Retrieved 2017-09-12.
  53. ^ "Dainese Photostory". www.racingcafe.blogspot.it. Retrieved 2017-09-06.
  54. ^ "The Troy Bayliss Racing Academy at DRE". www.fastdates.com. Retrieved 2017-09-06.
  55. ^ "Dainese's secret stash of Rossi suits revealed". www. motorcyclenews.com. Retrieved 2017-09-06.
  56. ^ "Agostini and Lucchinelli on Dainese". www.mcnews.com.au. Retrieved 2017-09-06.
  57. ^ "Our History 1995 Max Biaggi and the new hand protectors". www. dainese.com. Retrieved 2017-09-06.
  58. ^ "Agostini and Lucchinelli on Dainese". www.mcnews.com.au. Retrieved 2017-09-06.
  59. ^ "Dainese Motorocycle Riders – Agostini". www. daineseonline.co.uk. Retrieved 2017-09-06.
  60. ^ "Di Traverso Party". sideburnmag.blogspot.it. Retrieved 2017-09-06.
  61. ^ "Nasce Di Traverso, la scuola per le super derapate…". www.chebello.info. Retrieved 2017-09-06.
  62. ^ "Dainese invests in 2011 Racing Talent". www.totalmotorcycle.com. Retrieved 2017-09-06.
  63. ^ "Our History 1974 Collaboration with riders". www.dainese.com. Retrieved 2017-09-06.
  64. ^ "Our History 1978 The first back protector in history". www.dainese.com. Retrieved 2017-09-06.
  65. ^ "Dainese Motorcycle Riders – Barry Sheene". www.daineseonline.co.uk. Retrieved 2017-09-06.
  66. ^ "Our History 1981 The suit becomes an integrated protection system". www.dainese.com. Retrieved 2017-09-06.
  67. ^ "Our History 1981 The introduction of knee sliders". www.dainese.com. Retrieved 2017-09-06.
  68. ^ "Dainese Motorcycle Riders – Kenny Roberts". www.daineseonline.co.uk. Retrieved 2017-09-06.
  69. ^ "Our History 1983 The effectiveness of back protectors". www.dainese.com. Retrieved 2017-09-06.
  70. ^ "Our History 2007 D-Air Racing". www.dainese.com. Retrieved 2017-09-06.
  71. ^ "Dainese Motorcycle Riders – Troy Bayliss". www.daineseonline.co.uk. Retrieved 2017-09-06.
  72. ^ "Dainese: A Journey of Innovation". www.motorcycle-superstore.com. Retrieved 2017-09-06.
  73. ^ "Dainese ambassadors thrilled by Isle of Man TT experience". www.iomtt.com. Retrieved 2017-09-06.
  74. ^ "Chris Vermeulen working with Dainese on motorcycle rider airbags". sameerkumar.blogspot.it. Retrieved 2017-09-06.
  75. ^ "Dainese & AGV: World Racing Pole Position". ultimatemotorcycling.com. Retrieved 2017-09-06.
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