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[[File:三包不同口味的乖乖.jpg|thumb|200x200px|Three different flavors of Kuai Kuai, from the left to the right are five spiced (yellow), coconut milk (green), and chocolate (red). It is said that only the green one that is "effective".]]
[[File:三包不同口味的乖乖.jpg|thumb|200x200px|Three different flavors of Kuai Kuai, from the left to the right are five spiced (yellow), coconut milk (green), and chocolate (red). It is said that only the green one that is "effective".]]


The way to place Kuai Kuai is rather rigid, because the indication light of no error is green, the snack bag should be only the green one(coconut flavor) then yellow or red ones which represents abnormality. <ref name="鉅亨網"/><ref name="聯合0422"/><ref name="中廣0731"/> For instance, in May 2017 when the season of collecting consolidated income taxes, [[Ministry of Finance (Taiwan)|Ministry of Finance in Taiwan]] tried to place Kuai Kuai to save the overwhelmed operational system due to overload access. <ref name="聯合0501"/> However, they bought the yellow cover bag and was criticized by the netizen in Taiwan.<ref name="聯合0503"/> The congress person of [[Kuomintang]] Lu Shiow-Yen(盧秀燕) also mentioned this to the Ministry of Finance when reviewing drafts of acts that the Ministry shall keep up with the convention and not make mistakes with the color of the bag.<ref name="今日0510"/> On the other side, the snack company propose another theory: green bags are for electronic devices and computer rooms. Yellow bags stands for gold and fortunes, so it is more welcome in financial and banking industry. The red bags stands for love, so the company sell limited coverage when in Valentine's Day or Mother's Day.<ref name="聯合0503"/>
The way擺放乖乖零食有一定的講究，乖乖的外包裝一定得是綠色（奶油椰子口味），不能是黃色或紅色，因為機器順利運轉時的燈號通常是綠色，而當機械亮黃燈和紅燈時則代表故障或有異常<ref name="鉅亨網"/><ref name="聯合0422"/><ref name="中廣0731"/>，例如在2017年5月開始申報綜合所得稅時，[[Ministry of Finance (Taiwan)|Ministry of Finance]]試圖透過擺放乖乖來挽救因為流量過大而運作緩慢的作業系統<ref name="聯合0501"/>，但卻因為買了黃色包裝的乖乖而遭到網友批評<ref name="聯合0503"/>，國民黨立委盧秀燕也在審查草案時呼籲財政部要注意民間習俗，不要搞錯了包裝的顏色<ref name="今日0510"/>。而乖乖公司則另有一套理論：綠色包裝能祈求電子設備和機房運行無礙，黃色包裝象徵錢財，受金融業和銀行業歡迎，紅色包裝則表示愛情，因此會在情人節或母親節時推出限量商品。<ref name="聯合0503"/>


One shall be aware of not only the color difference but also the expiration date. One shall not place expired Kuai Kuai, it shall be replaced immediately if it is over the expiration data.<ref name="聯合0503"/> One shall also watch if the bag is damaged in case the interior food is consumed by cockroaches or mice.<ref name="聯合0617"/> One shall not consume the snack or replace it at will. There are news in Taiwan that the abnormality or accidents happened due to the snacks was eaten by people. <ref name="knowing"/><ref name="中華0708"/><ref name="廖淑玲"/><ref name="三立0708"/>

除了需注意顏色，也要注意保存期限，不能擺放過期的乖乖，一旦過期必須馬上更新<ref name="聯合0503"/>，也要注意包裝是否有破損，並避免被蟑螂或老鼠吃掉<ref name="聯合0617"/>。這些乖乖零食絕不能吃掉或任意更換，時有因為吃掉乖乖而發生設備異常或意外事故的事件登上新聞。<ref name="knowing"/><ref name="中華0708"/><ref name="廖淑玲"/><ref name="三立0708"/>


== Partnerships ==
== Partnerships ==

Revision as of 08:41, 14 October 2017

A bag of Kuai Kuai is next to a desktop PC. Some people believes that if the snack is placed around the server, it will bless the machine to run smoothly.

The Kuai Kuai culture is a phenomenon in Taiwan to put the brand snack "Kuai Kuai" next to machines.The people who do this believe that as the name of the snack "Kuai Kuai" stands for "obedient" or "well-behaved", so it will make the device functions properly. The Kuai Kuai should not be expired, and the bags should only be the green ones, if other flavors such as yellow or red bags may even lead to counter effects. And no matter how hungry you are, you shall not open the snack to consume, or the device may go wrong. Influenced by the culture, Kuai Kuai is the only food that one may bring into a server room, and is widely placed on the top or inside of factory production lines, computer mainframes, computer rooms, intensive care centers, data centers, ATMs, police stations, ticket booths, and satellite models.

Culture influence

Kuai Kuai Company Limitedis established in 1968. The company produces mainly cookies and puff corn snacks. Kuai Kuai is also the snack with the same name as the company.[1] It is a puff corn product. It was as documented as early as 2008, the idea of "put Kuai Kuai next to a device to bless the equipment works properly".[2] The idea is not only the informal convention of the information industry in Taiwan, but it also expands to other fields of industries.[3] Kuai Kuai is now placed next to the devices of server rooms, ATMs[4][5][6][7], ticket booths[8], control systems[9], toll booth[10]. Also it was seen in places such as a computer center[11], a social affairs bureau[12], an architecture of sustainability[13], a police station[14], a hospital[15], a office of nursing, Center of domestic violence and sexual assault prevention, a cutting room, a theater[8], household registration offices [16]and examination hall for national tests[17]. It is also the rare cases of food that one can bring to a computer room.[11][18][3]

The culture is seen by some people as superstition, but some others believe it whole-heartedly.[19][20] "I write my name (on the bag) and I am not fooling around.", the movie director Chi Po-lin once even stated.[8] However, the vice professor of Taipei City University of Science and Technology Jiang Tsan-Teng(江燦騰) points out the stable system from Kuai Kuai may be a coincidence, the snack is only a placebo for the staff.[10]

Convention

File:三包不同口味的乖乖.jpg
Three different flavors of Kuai Kuai, from the left to the right are five spiced (yellow), coconut milk (green), and chocolate (red). It is said that only the green one that is "effective".

The way to place Kuai Kuai is rather rigid, because the indication light of no error is green, the snack bag should be only the green one(coconut flavor) then yellow or red ones which represents abnormality. [21][22][23] For instance, in May 2017 when the season of collecting consolidated income taxes, Ministry of Finance in Taiwan tried to place Kuai Kuai to save the overwhelmed operational system due to overload access. [24] However, they bought the yellow cover bag and was criticized by the netizen in Taiwan.[25] The congress person of Kuomintang Lu Shiow-Yen(盧秀燕) also mentioned this to the Ministry of Finance when reviewing drafts of acts that the Ministry shall keep up with the convention and not make mistakes with the color of the bag.[26] On the other side, the snack company propose another theory: green bags are for electronic devices and computer rooms. Yellow bags stands for gold and fortunes, so it is more welcome in financial and banking industry. The red bags stands for love, so the company sell limited coverage when in Valentine's Day or Mother's Day.[25]

One shall be aware of not only the color difference but also the expiration date. One shall not place expired Kuai Kuai, it shall be replaced immediately if it is over the expiration data.[25] One shall also watch if the bag is damaged in case the interior food is consumed by cockroaches or mice.[8] One shall not consume the snack or replace it at will. There are news in Taiwan that the abnormality or accidents happened due to the snacks was eaten by people. [27][28][29][30]

Partnerships

五香乖乖造句包放在輸送帶上，祈望降低輸送帶故障率並增加產能，但黃色包裝的乖乖可能會有反效果。

由於擺放乖乖的位置多與機械設備有關，讓乖乖被視為科技業供應鏈的一環。[31]2016年時，高雄美濃地震導致台積電在南部科學工業園區的生產線受損，台積電在調度工程師修復生產線後訂製了聯名乖乖分送給員工，該款特製的乖乖印有「FAB14A 222K限定」字樣和南科14A廠的吉祥物黑面琵鷺，還曾在網路上出現每包新臺幣500元的拍賣價，而這也使得其他的科技公司前來與乖乖公司合作，要求客製聯名款產品[32][31]，例如與台灣微軟合作推出聯名零食「孔雀香酥脆」餅乾[33]；2017年3月，桃園國際機場捷運通車時，機捷特製了六萬包印有「乖乖搭捷運，省時又快捷」的綠色包裝乖乖送給民眾[34][1][35]；彰化銀行則與乖乖公司合作推出金色包裝的五香乖乖。[36][37]

2017年6月，德國遊樂園歐洲樂園Template:Link-en宣布飛行劇院「VOLETARIUM」即將開幕的記者會上，乖乖零食被放在記者會的舞台中央，歐洲樂園特別介紹這包乖乖，說明「這是臺灣特別的傳統」，負責飛行劇院的智崴資訊則表示所有設在臺灣海外的遊戲設備都會擺放乖乖，將乖乖放在主機旁的行為也被載明於合約之中[38][9]。當首個由臺灣自主研發的光學遙測衛星福爾摩沙衛星五號發射前，臺灣國家實驗研究院的工作團隊將乖乖圍繞著衛星模型擺放，以祈衛星能順利升空[39][21][32]。而乖乖公司也與國家太空中心合作，推出包裝上印有「太空浩瀚無垠，乖乖盡收眼底」的乖乖。[40]

References

  1. ^ a b 李至和 (2017-06-05). "乖乖總座專訪／乖乖放膽玩 變話題製造機" (in Chinese (Taiwan)). 經濟日報. Retrieved 2017-09-15.
  2. ^ "網路系統業 拜「綠乖乖」求順暢". 民視. 2008-08-12. {{cite news}}: |access-date= requires |url= (help)
  3. ^ a b 鄒秀明,蘇湘雲 (2011-10-28). "乖乖的神力 資訊界到機場都信". 聯合報. p. A16版. Archived from the original on 2011-10-29. Retrieved 2014-07-08.
  4. ^ 邱瑞杰 (2011-10-28). "提款機別當機！ 內藏乖乖鎮壓". 聯合報. p. A16版. Archived from the original on 2011-10-29. Retrieved 2014-07-08.
  5. ^ 邱瑞杰 (2011-10-28). "提款機常故障 維修者祭出乖乖牌". Upaper. p. 2版. {{cite news}}: |access-date= requires |url= (help)
  6. ^ 邱瑞杰 (2011-10-28). "提款機內放乖乖 要它乖乖別當機". 北美世界日報. Retrieved 2014-07-08.
  7. ^ 劉欣逵 (2011-10-27). "乖！別當機 提款機、機房放「乖乖」". TVBS新聞. Retrieved 2014-07-08.
  8. ^ a b c d 游振昇、陳秋雲、張弘昌 (2017-06-17). "齊柏林也信的「乖乖」大神 連警察也跟著拜" (in Chinese (Taiwan)). 聯合報. Retrieved 2017-09-15.
  9. ^ a b 蕭文康 (2017-06-02). "歐洲最大飛行劇院開幕 台灣「乖乖」意外吸睛" (in Chinese (Taiwan)). 蘋果日報. Retrieved 2017-09-15.
  10. ^ a b 李姿慧 (2011-08-11). "求ETC順暢 遠通拜乖乖" (in Chinese (Taiwan)). 蘋果日報. Retrieved 2017-09-17.
  11. ^ a b 蕭文康 (2011-01-20). "明新機房 供奉「乖乖」防故障" (in Chinese (Taiwan)). 聯合報. Archived from the original on 2017-09-15. Retrieved 2017-09-15. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  12. ^ 陳雨鑫 (2014-04-23). "盼個案乖乖 社工桌上供「乖乖」". 聯合報. Retrieved 2014-07-08.
  13. ^ 曾依璇 (2014-07-05). "交大蘭花屋 決戰巴黎綠建築賽". 中央社. Retrieved 2014-07-08.
  14. ^ 朱顯名 (2014-07-08). "「綠乖乖」成守護神？ 交通小隊指定擺放". 中時電子報. Retrieved 2014-07-08.
  15. ^ 陳清芳 (2014-08-09). "醫界普渡供品 綠色乖乖保平安". 中央社. Retrieved 2014-08-11.
  16. ^ 蔡淑媛 (2017-09-06). "七月祭拜好兄弟 戶政所、動物醫院拜「這個」" (in Chinese (Taiwan)). 自由時報. Retrieved 2017-09-15.
  17. ^ 曹以會 (2013-07-19). "最大電腦化國考 保佑「乖乖」別當機". 聯合報. Archived from the original on 2014-07-08. Retrieved 2014-07-08.
  18. ^ 王宏仁 (2017-09-08). "與其擺乖乖，不如考慮資安險". iThome Weekly電腦報: 4.
  19. ^ 王秉慎 (2011-03-15). "不用乖乖，IT也能當好朋友" (in Chinese (Taiwan)). 網管人. Retrieved 2017-09-15.
  20. ^ Twelve (2016-12-01). "吃飯的工具只餵乖乖不夠，要誠心供奉謝恩" (in Chinese (Taiwan)). 癮科技. Retrieved 2017-09-15.
  21. ^ a b 彭清仁 (2017-08-28). "工程師愛綠乖乖 中元普渡供品" (in Chinese (Taiwan)). 鉅亨網. Retrieved 2017-09-15.
  22. ^ 尼瑪來了 (2016-04-22). "不能吃，但一定要擺！台灣工程師的「乖乖傳奇」" (in Chinese (Taiwan)). 聯合新聞網. Retrieved 2017-09-15.
  23. ^ 彭清仁 (2011-07-31). "七月禁忌工程師也不能免俗 機房拜乖乖求運轉順利" (in Chinese (Taiwan)). 中廣新聞網. Retrieved 2017-09-17.
  24. ^ 陳雲上 (2017-05-01). "拜「乖乖」也無效！報稅系統才修好又不穩" (in Chinese (Taiwan)). 聯合報. Retrieved 2017-09-15.
  25. ^ a b c "報稅系統一再出包 網友說財政部買錯乖乖口味了" (in Chinese (Taiwan)). 聯合新聞網. 2017-05-03. Retrieved 2017-09-15.
  26. ^ 林昱均 (2017-05-10). "報稅送乖乖 系統卻不乖？ 立委：顏色不對啦" (in Chinese (Taiwan)). 今日新聞. Retrieved 2017-09-15.
  27. ^ 余宗翰 (2017-07-19). "乖乖不是有拜就乖 還須注意這3個禁忌" (in Chinese (Taiwan)). knowing. Retrieved 2017-09-15.
  28. ^ 廖學賢 (2014-07-08). "有"擺"有保庇! "乖乖"擋死亡車禍" (in Chinese (Taiwan)). 中華電視公司. Retrieved 2017-09-15.
  29. ^ 廖淑玲 (2014-07-08). "有「擺」有保庇？5包乖乖讓車禍絕跡". 自由時報. Retrieved 2014-07-08.
  30. ^ "有「擺」有保庇？交通隊放5包綠色乖乖 讓死亡車禍絕跡". 三立新聞. 2014-07-08. Retrieved 2014-07-08.
  31. ^ a b Atkinson (2017-07-20). "放一包綠色乖乖，保佑機台不當機！乖乖成科技業另類供應鏈" (in Chinese (Taiwan)). 科技新報. Retrieved 2017-09-15.
  32. ^ a b 陳瑞霖 (2017-07-19). "乖乖也來助陣，福衛五號啟程前往美國等待 8 月發射" (in Chinese (Taiwan)). 科技新報. Retrieved 2017-09-15.
  33. ^ 彭子豪 (2016-12-04). "微軟乖乖合作 資訊月推Office 365聯名包" (in Chinese (Taiwan)). 經濟日報. Retrieved 2017-09-15.
  34. ^ 張允曦 劉懿萱 張智鈞 蔡宗儒 黃俊維 (2017-03-02). "機捷正式通車！送旅客「乖乖」 祈營運順暢" (in Chinese (Taiwan)). TVBS. Retrieved 2017-09-15.
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  39. ^ "福衛五號25日在美升空 「乖乖」越洋祈福" (in Chinese (Taiwan)). 自由時報. 2017-08-19. Retrieved 2017-09-15.
  40. ^ 曾婉婷 (2017-07-19). "祈求福衛五號發射順利！乖乖推花生紀念版 家樂福限2萬包" (in Chinese (Taiwan)). ettoday. Retrieved 2017-09-15.
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