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'''Blippar''' is a technology company that specializes in [[augmented reality]].<ref name=bloomberg>{{cite web| url=https://www.bloomberg.com/news/videos/2015-03-18/-blipp-it-augmented-reality-comes-to-advertising| title='Blipp It': Augmented Reality Comes to Advertising| date=March 17, 2015| publisher=Bloomberg| access-date=January 14, 2018}}</ref> It was founded in London<ref name=forbes>{{cite web| url=https://www.forbes.com/sites/parmyolson/2017/05/08/augmented-reality-banner-ads-blippar/#41402ede45d9| title=Augmented Reality Is Coming To Banner Ads| author=Parmy Olson| date=May 8, 2017| publisher=Forbes| access-date=January 14, 2018}}</ref> and has offices in Singapore, India<ref>{{cite web| url=https://www.techinasia.com/blippar-series-d-augmented-reality| title=Augmented reality startup raises $54m to grab the Asian market| author=Michael Tegos| date=March 2, 2016| publisher=Tech in Asia| access-date=January 14, 2018}}</ref> and the United States.<ref>{{cite web| url=https://www.bizbash.com/how-blippar-brings-augmented-reality-to-events/new-york/story/26728/#.WlTu85M-dTY| title=How Blippar Brings Augmented Reality to Events| author=Mitra Sorrells| date=August 6, 2013| publisher=Bizbash| access-date=January 14, 2018}}</ref> The company created the first augmented-reality digital ad platform.<ref name=forbes/><ref name=nw>{{cite web| url=https://thenextweb.com/video/2011/06/07/blippar-an-augmented-reality-app-that-brings-brands-to-life/| title=Blippar: an augmented reality app that brings brands to life| author=Paul Sawers| date=June 7, 2011| publisher=The Next Web| access-date=January 14, 2018}}</ref> The Blippar app lets users look at real-world objects enhanced with text and digital graphics through their smartphone camera.<ref name=inc>{{cite web| url=https://www.inc.com/magazine/201703/jeff-bercovici/blippar-augumented-reality-universe.html| title=How the Quest to Build a Visual Wikipedia Started in the Slums of New Delhi| author=Jeff Bercovici| publisher=Inc| date=March 2017| access-date=January 14, 2018}}</ref>
'''Blippar''' is the name of a technology company that specializes in [[augmented reality]] and of the [[mobile app]] it makes.<ref name=bloomberg>{{cite web| url=https://www.bloomberg.com/news/videos/2015-03-18/-blipp-it-augmented-reality-comes-to-advertising| title='Blipp It': Augmented Reality Comes to Advertising| date=March 17, 2015| publisher=Bloomberg| access-date=January 14, 2018}}</ref> The company was founded in [[London]]<ref name=forbes>{{cite web| url=https://www.forbes.com/sites/parmyolson/2017/05/08/augmented-reality-banner-ads-blippar/#41402ede45d9| title=Augmented Reality Is Coming To Banner Ads| author=Parmy Olson| date=May 8, 2017| publisher=Forbes| access-date=January 14, 2018}}</ref> and has offices in [[Singapore]], [[Indi]]a<ref>{{cite web| url=https://www.techinasia.com/blippar-series-d-augmented-reality| title=Augmented reality startup raises $54m to grab the Asian market| author=Michael Tegos| date=March 2, 2016| publisher=Tech in Asia| access-date=January 14, 2018}}</ref> and the [[USA]].<ref>{{cite web| url=https://www.bizbash.com/how-blippar-brings-augmented-reality-to-events/new-york/story/26728/#.WlTu85M-dTY| title=How Blippar Brings Augmented Reality to Events| author=Mitra Sorrells| date=August 6, 2013| publisher=Bizbash| access-date=January 14, 2018}}</ref> It created the first augmented-reality digital ad platform.<ref name=forbes/><ref name=nw>{{cite web| url=https://thenextweb.com/video/2011/06/07/blippar-an-augmented-reality-app-that-brings-brands-to-life/| title=Blippar: an augmented reality app that brings brands to life| author=Paul Sawers| date=June 7, 2011| publisher=The Next Web| access-date=January 14, 2018}}</ref> The Blippar app lets users look at real-world objects enhanced with text and digital graphics through their smartphone camera.<ref name=inc>{{cite web| url=https://www.inc.com/magazine/201703/jeff-bercovici/blippar-augumented-reality-universe.html| title=How the Quest to Build a Visual Wikipedia Started in the Slums of New Delhi| author=Jeff Bercovici| publisher=Inc| date=March 2017| access-date=January 14, 2018}}</ref>


== References ==
== References ==
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[[Category:Augmented reality applications]]
[[Category:Augmented reality applications]]

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Revision as of 12:17, 19 March 2018

Blippar
IndustryAugmented Reality
Founded2011
FoundersAmbarish Mitra, Omar Tayeb, Steve Spencer, Jess Butcher[1]
HeadquartersLondon
Number of employees
200[2]
Websiteblippar.com

Blippar is the name of a technology company that specializes in augmented reality and of the mobile app it makes.[3] The company was founded in London[4] and has offices in Singapore, India[5] and the USA.[6] It created the first augmented-reality digital ad platform.[4][7] The Blippar app lets users look at real-world objects enhanced with text and digital graphics through their smartphone camera.[8]

References

  1. ^ Lara O'Reilly (June 9, 2016). "AR startup Blippar has launched the visual browser it says could be 'bigger than the internet itself'". Business Insider. Retrieved January 14, 2018.
  2. ^ "Blippar gets £1.5 million in financing from Barclays". Finextra. April 1, 2015. Retrieved January 14, 2018.
  3. ^ "'Blipp It': Augmented Reality Comes to Advertising". Bloomberg. March 17, 2015. Retrieved January 14, 2018.
  4. ^ a b Parmy Olson (May 8, 2017). "Augmented Reality Is Coming To Banner Ads". Forbes. Retrieved January 14, 2018.
  5. ^ Michael Tegos (March 2, 2016). "Augmented reality startup raises $54m to grab the Asian market". Tech in Asia. Retrieved January 14, 2018.
  6. ^ Mitra Sorrells (August 6, 2013). "How Blippar Brings Augmented Reality to Events". Bizbash. Retrieved January 14, 2018.
  7. ^ Paul Sawers (June 7, 2011). "Blippar: an augmented reality app that brings brands to life". The Next Web. Retrieved January 14, 2018.
  8. ^ Jeff Bercovici (March 2017). "How the Quest to Build a Visual Wikipedia Started in the Slums of New Delhi". Inc. Retrieved January 14, 2018.