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Industry Augmented Reality
Founded 2011
Founders Ambarish Mitra, Omar Tayeb, Steve Spencer, Jess Butcher[1]
Headquarters London
Number of employees

Blippar is the name of a technology company that specializes in augmented reality and of the mobile app it makes.[3] The company was founded in London[4] and has offices in Singapore, India[5] and the United States.[6] It created the first augmented-reality digital ad platform.[4][7] The Blippar app lets users look at real-world objects enhanced with text and digital graphics through their smartphone camera.[8]


  1. ^ Lara O'Reilly (June 9, 2016). "AR startup Blippar has launched the visual browser it says could be 'bigger than the internet itself'". Business Insider. Retrieved January 14, 2018. 
  2. ^ "Blippar gets £1.5 million in financing from Barclays". Finextra. April 1, 2015. Retrieved January 14, 2018. 
  3. ^ "'Blipp It': Augmented Reality Comes to Advertising". Bloomberg. March 17, 2015. Retrieved January 14, 2018. 
  4. ^ a b Parmy Olson (May 8, 2017). "Augmented Reality Is Coming To Banner Ads". Forbes. Retrieved January 14, 2018. 
  5. ^ Michael Tegos (March 2, 2016). "Augmented reality startup raises $54m to grab the Asian market". Tech in Asia. Retrieved January 14, 2018. 
  6. ^ Mitra Sorrells (August 6, 2013). "How Blippar Brings Augmented Reality to Events". Bizbash. Retrieved January 14, 2018. 
  7. ^ Paul Sawers (June 7, 2011). "Blippar: an augmented reality app that brings brands to life". The Next Web. Retrieved January 14, 2018. 
  8. ^ Jeff Bercovici (March 2017). "How the Quest to Build a Visual Wikipedia Started in the Slums of New Delhi". Inc. Retrieved January 14, 2018.