Blippar

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Blippar
IndustryAugmented Reality
Founded2011
FoundersAmbarish Mitra, Omar Tayeb Steve Spencer & Jess Butcher [1]
DefunctDecember 2018
HeadquartersLondon
Number of employees
200[2]
Websiteblippar.com

Blippar was the name of a technology company that specialised in augmented reality and of the mobile app it made.[3] The company was founded in London[4] and had offices in Singapore, Tokyo, New York, Amsterdam, Mountain View, San Francisco, Chicago, Los Angeles, Bangalore, Istanbul, & Delhi. The Blippar app let users look at real-world objects enhanced with text, music, games and digital graphics through their smartphone camera.[5] It created the first augmented-reality digital ad platform.[4][6] It focused on branded augmented-reality 'experiences' visible through the Blippar app.

On 17 December 2018, Blippar entered administration after investors blocked further funding having "burned through" $120 million in funding up until the time of its collapse.[7]. According to the administrators' report, the remaining assets of Blippar (predominantly registered and pending patents and applications and registered trade marks and a small amount of office furniture and IT equipment) were sold to one of its shareholders for £450,000.

References[edit]

  1. ^ Lara O'Reilly (June 9, 2016). "AR startup Blippar has launched the visual browser it says could be 'bigger than the internet itself'". Business Insider. Retrieved January 14, 2018.
  2. ^ "Blippar gets £1.5 million in financing from Barclays". Finextra. April 1, 2015. Retrieved January 14, 2018.
  3. ^ "'Blipp It': Augmented Reality Comes to Advertising". Bloomberg. March 17, 2015. Retrieved January 14, 2018.
  4. ^ a b Parmy Olson (May 8, 2017). "Augmented Reality Is Coming To Banner Ads". Forbes. Retrieved January 14, 2018.
  5. ^ Jeff Bercovici (March 2017). "How the Quest to Build a Visual Wikipedia Started in the Slums of New Delhi". Inc. Retrieved January 14, 2018.
  6. ^ Paul Sawers (June 7, 2011). "Blippar: an augmented reality app that brings brands to life". The Next Web. Retrieved January 14, 2018.
  7. ^ "Blippar sinks into administration after funding dispute between investors". www.telegraph.co.uk. Retrieved 2018-12-18.