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In 2016, Mailchimp was ranked No.&nbsp;7 on the [[Forbes|Forbes Cloud 100]] list.<ref>{{cite web|url=https://www.forbes.com/cloud100/|title=Forbes Cloud 100|publisher=[[Forbes]]|accessdate=29 October 2016}}</ref> In February 2017, the company was named one of [[Fast Company (magazine)|Fast Company]]'s Most Innovative Companies of 2017.<ref name="Why 2017"/> In August 2017, It was reported that, Mailchimp would be opening offices in [[Brooklyn]] and in [[Oakland, California]].<ref>{{Cite news|url=https://technical.ly/brooklyn/2017/08/04/mailchimp-open-office-downtown-brooklyn/|title=Mailchimp to open office in Downtown Brooklyn - Technical.ly Brooklyn|date=2017-08-04|work=Technical.ly Brooklyn|access-date=2017-11-02|language=en-US}}</ref>
In 2016, Mailchimp was ranked No.&nbsp;7 on the [[Forbes|Forbes Cloud 100]] list.<ref>{{cite web|url=https://www.forbes.com/cloud100/|title=Forbes Cloud 100|publisher=[[Forbes]]|accessdate=29 October 2016}}</ref> In February 2017, the company was named one of [[Fast Company (magazine)|Fast Company]]'s Most Innovative Companies of 2017.<ref name="Why 2017"/> In August 2017, It was reported that, Mailchimp would be opening offices in [[Brooklyn]] and in [[Oakland, California]].<ref>{{Cite news|url=https://technical.ly/brooklyn/2017/08/04/mailchimp-open-office-downtown-brooklyn/|title=Mailchimp to open office in Downtown Brooklyn - Technical.ly Brooklyn|date=2017-08-04|work=Technical.ly Brooklyn|access-date=2017-11-02|language=en-US}}</ref>


On February 2019, Mailchimp acqui-hired the team behind LemonStand, a smaller competitor. <ref>{{Cite web|url=http://social.techcrunch.com/2019/03/27/before-breaking-up-with-shopify-mailchimp-quietly-acqui-hired-lemonstand-a-shopify-competitor/|title=Before breaking up with Shopify, Mailchimp quietly acqui-hired LemonStand, a Shopify competitor|website=TechCrunch|language=en-US|access-date=2019-04-30}}</ref>
On February 2019, Mailchimp acqui-hired the team behind LemonStand, a smaller competitor. <ref>{{Cite web|url=http://social.techcrunch.com/2019/03/27/before-breaking-up-with-shopify-mailchimp-quietly-acqui-hired-lemonstand-a-shopify-competitor/|title=Before breaking up with Shopify, Mailchimp quietly acqui-hired LemonStand, a Shopify competitor|website=TechCrunch|language=en-US|access-date=2019-04-30}}</ref> Later in 2019 the company announced its annual revenue would reach $700 million. Mailchimp is going to become a full marketing platform aimed at smaller organizations.<ref>{{Cite web|url=http://social.techcrunch.com/2019/05/13/mailchimp-expands-from-email-to-full-marketing-platform-says-it-will-make-700m-in-2019/|title=Mailchimp expands from email to full marketing platform, says it will make $700M in 2019|website=TechCrunch|language=en-US|access-date=2019-05-13}}</ref>


== Marketing campaigns ==
== Marketing campaigns ==

Revision as of 15:57, 13 May 2019

Mailchimp
Company typePrivate
IndustryEmail marketing
Founded2001; 23 years ago (2001)
FoundersBen Chestnut
Mark Armstrong
Dan Kurzius
HeadquartersPonce City Market, Atlanta, Georgia, U.S.[1]
Key people
Ben Chestnut (CEO)
ProductsEmail marketing
Revenue
  • Increase $525 million (2017)[2]
  • Increase$400 million (2016)[3]
Number of employees
800+[4]
ParentThe Rocket Science Group LLC.[5]
DivisionsTinyLetter
Websitemailchimp.com

Mailchimp (formerly capitalized as MailChimp until 2018[6]) is a marketing automation platform and an email marketing service. The platform is a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong[7] with Dan Kurzius joining at a later date.[8][9] Mailchimp began as a paid service and added a freemium option in 2009. Within a year its user base had grown from 85,000 to 450,000.[10] By June 2014, it was sending over 10 billion emails per month on behalf of its users.[11] In 2017, the company was gaining 14,000 new customers every day. The company is still owned by its cofounders and has never accepted venture capital funds.[2]

In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list.[12] In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017.[3] In August 2017, It was reported that, Mailchimp would be opening offices in Brooklyn and in Oakland, California.[13]

On February 2019, Mailchimp acqui-hired the team behind LemonStand, a smaller competitor. [14] Later in 2019 the company announced its annual revenue would reach $700 million. Mailchimp is going to become a full marketing platform aimed at smaller organizations.[15]

Marketing campaigns

As a podcast advertiser, Mailchimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp").[16][17]

Mandrill controversy

In February 2016, Mailchimp announced it was merging Mandrill transactional email service into Mailchimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternative service platform.[18] The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid Mailchimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill.[19]

Previously, customers were able to purchase Mandrill credits for sending emails without signing up on Mailchimp. The credits were originally priced at $9.95 for 25,000 emails but increased to $20 for the same number of emails under the new pricing scheme. In addition to needing to purchase Mandrill credits, customers now need to be on a paid Mailchimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for Mailchimp services and only wants access to Mandrill. Mandrill was renamed as Mailchimp Transactional.[20]

References

  1. ^ "Ponce City Market". poncecitymarket.com. Retrieved 2019-03-28.
  2. ^ a b "Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire". Inc.com. Retrieved 2018-05-29.
  3. ^ a b "Why MailChimp Is One Of The Most Innovative Companies Of 2017". Fast Company. 2017-02-13. Retrieved 2018-05-29.
  4. ^ "Mailchimp's About Us". Retrieved 2018-05-29.
  5. ^ "Rocket Science Group". Retrieved 2012-10-05.
  6. ^ "Mailchimp in December 2017 - Wayback Machine". Retrieved 17 April 2019.
  7. ^ Grantham, Russell. "'Everything came and went too fast,' dot-com vet says". Atlanta Journal Constitution. No. 2000-12-03.
  8. ^ "Mailchimp | CrunchBase Profile". Crunchbase.com. Retrieved 2013-06-17.
  9. ^ Manjoo, Farhad (2016-10-05). "Mailchimp and the Un-Silicon Valley Way to Make It as a Start-Up". The New York Times. ISSN 0362-4331. Retrieved 2017-06-07.
  10. ^ Ben (2010-09-27). "Going Freemium: One Year Later | Mailchimp Email Marketing Blog". Blog.mailchimp.com. Retrieved 2013-06-17.
  11. ^ "Mailchimp Hits Milestone 10 Billion Emails Per Month; Adding Headcount and Office Space". Retrieved 8 December 2015.
  12. ^ "Forbes Cloud 100". Forbes. Retrieved 29 October 2016.
  13. ^ "Mailchimp to open office in Downtown Brooklyn - Technical.ly Brooklyn". Technical.ly Brooklyn. 2017-08-04. Retrieved 2017-11-02.
  14. ^ "Before breaking up with Shopify, Mailchimp quietly acqui-hired LemonStand, a Shopify competitor". TechCrunch. Retrieved 2019-04-30.
  15. ^ "Mailchimp expands from email to full marketing platform, says it will make $700M in 2019". TechCrunch. Retrieved 2019-05-13.
  16. ^ Roe, Mike (November 8, 2014). "Serial: The hottest podcast with the most spot-on parodies". 89.3KPCC. Retrieved November 12, 2014.
  17. ^ Fitzpatrick, Molly (November 6, 2014). "Why are Serial podcast fans so obsessed with Mailchimp?". V[ ]cative. Vocativ. Retrieved November 12, 2014.
  18. ^ Williams, Owen (2016-02-25). "In hostile move, Mandrill gives all developers 60 days to switch to paid Mailchimp service". The Next Web.
  19. ^ Nicastro, Dom (2016-02-26). "MailChimp's Mandrill Move Enrages Email Users". CMSWire.
  20. ^ MailChimp (2016-02-24). "Important Changes to Mandrill". Mandrill Email Platform Blog.
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