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== History ==
== History ==


BHLDN launched its website on [[Valentine’s Day]] 2011, and opened its first [[brick-and-mortar]] store in [[Houston]] in August 2011.<ref>{{cite web|title=Bhldn, Urban Outfitters' Bridal Brand, To Launch February 14|url=http://www.huffingtonpost.com/2011/02/08/bhldn-urban-outfitters-bridal_n_820309.html}}</ref><ref>{{cite web|title=BHLDN Opens its First Brick-and-Mortar Store at Highland Village|url=http://racked.com/archives/2011/08/19/bhldn-opens-its-first-brickandmortar-store-at-highland-village.php}}</ref> The retailer has since expanded to operating additional brick-and-mortar stores in [[Oak Street (Chicago)|Chicago]] and [[New York (state)|New York]], and [[Store-within-a-store|shop-in-shop]] locations in Anthropologie stores in [[Atlanta]], Bethesda, [[Boston]], [[Beverly Hills, California|Beverly Hills]], Carlsbad, Century City, Chestnut Hill, Denver, Newport Beach, New York City, Palo Alto, Portland, Philadelphia, Seattle, Walnut Creek, Washington D.C., and Westport.<ref>{{cite web |title=Stores |url=https://www.bhldn.com/stores/ |website=BHLDN |accessdate=23 May 2019}}</ref><ref>{{cite web|title=Anthropologie to Open BHLDN Bridal Boutique on Upper East Side|url=http://www.dnainfo.com/new-york/20140120/upper-east-side/anthropologie-open-bhldn-bridal-boutique-on-upper-east-side|url-status=dead|archiveurl=https://web.archive.org/web/20140504004436/http://www.dnainfo.com/new-york/20140120/upper-east-side/anthropologie-open-bhldn-bridal-boutique-on-upper-east-side|archivedate=2014-05-04}}</ref><ref>{{cite web|title=Peter Pan Collars in a Vintage Never-Never Land|url=https://www.nytimes.com/2006/06/01/fashion/thursdaystyles/01CRITIC.html?_r=2&}}</ref><ref>{{Cite news|url=http://www.philly.com/philly/business/20161121_BHLDN_bridal_brand_debuts_inside_Philly_s_Anthropologie_store.html|title=BHLDN bridal brand debuts inside Philly's Anthropologie store|work=Philly.com|access-date=2017-06-02}}</ref> As of 2019, there were seventeen shops within Anthropologie stores and three standalone stores.<ref>{{Cite news|url=https://www.ocregister.com/2017/09/13/urban-outfitters-wedding-brand-bhldn-sets-up-shop-inside-fashion-island-store/|title=Urban Outfitters wedding brand, BHLDN, sets up shop inside Fashion Island store|date=2017-09-13|work=Orange County Register|access-date=2018-07-02|language=en-US}}</ref>
BHLDN launched its website on [[Valentine’s Day]] 2011, and opened its first [[brick-and-mortar]] store in [[Houston]] in August 2011.<ref>{{cite web|title=Bhldn, Urban Outfitters' Bridal Brand, To Launch February 14|url=http://www.huffingtonpost.com/2011/02/08/bhldn-urban-outfitters-bridal_n_820309.html}}</ref><ref>{{cite web|title=BHLDN Opens its First Brick-and-Mortar Store at Highland Village|url=http://racked.com/archives/2011/08/19/bhldn-opens-its-first-brickandmortar-store-at-highland-village.php}}</ref> The retailer has since expanded to operating additional brick-and-mortar stores in [[Oak Street (Chicago)|Chicago]] and [[New York (state)|New York]], and [[Store-within-a-store|shop-in-shop]] locations in Anthropologie stores in [[Atlanta]], Bethesda, [[Boston]], [[Beverly Hills, California|Beverly Hills]], Carlsbad, Century City, Chestnut Hill, [[Denver]], Newport Beach, New York City, Palo Alto, Portland, [[Philadelphia]], [[Seattle]], Walnut Creek, [[Washington, D.C.|Washington D.C.]], and Westport.<ref>{{cite web |title=Stores |url=https://www.bhldn.com/stores/ |website=BHLDN |accessdate=23 May 2019}}</ref><ref>{{cite web|title=Anthropologie to Open BHLDN Bridal Boutique on Upper East Side|url=http://www.dnainfo.com/new-york/20140120/upper-east-side/anthropologie-open-bhldn-bridal-boutique-on-upper-east-side|url-status=dead|archiveurl=https://web.archive.org/web/20140504004436/http://www.dnainfo.com/new-york/20140120/upper-east-side/anthropologie-open-bhldn-bridal-boutique-on-upper-east-side|archivedate=2014-05-04}}</ref><ref>{{cite web|title=Peter Pan Collars in a Vintage Never-Never Land|url=https://www.nytimes.com/2006/06/01/fashion/thursdaystyles/01CRITIC.html?_r=2&}}</ref><ref>{{Cite news|url=http://www.philly.com/philly/business/20161121_BHLDN_bridal_brand_debuts_inside_Philly_s_Anthropologie_store.html|title=BHLDN bridal brand debuts inside Philly's Anthropologie store|work=Philly.com|access-date=2017-06-02}}</ref> As of 2019, there were seventeen shops within Anthropologie stores and three standalone stores.<ref>{{Cite news|url=https://www.ocregister.com/2017/09/13/urban-outfitters-wedding-brand-bhldn-sets-up-shop-inside-fashion-island-store/|title=Urban Outfitters wedding brand, BHLDN, sets up shop inside Fashion Island store|date=2017-09-13|work=Orange County Register|access-date=2018-07-02|language=en-US}}</ref>


== Products ==
== Products ==

Revision as of 15:17, 23 March 2020

BHLDN
Company typeSubsidiary
IndustryRetail
Founded2011
HeadquartersPhiladelphia, Pennsylvania, U.S.
ParentUrban Outfitters
(2011–present)
Websitewww.bhldn.com

BHLDN (pronounced "beholden")[1] is an American women's clothing retailer that specializes in wedding dresses, bridesmaid dresses, bridal accessories, and wedding décor. Headquartered in Philadelphia, Pennsylvania, BHLDN is owned by Urban Outfitters, and is a sister brand to Anthropologie.[2][3][4]

History

BHLDN launched its website on Valentine’s Day 2011, and opened its first brick-and-mortar store in Houston in August 2011.[5][6] The retailer has since expanded to operating additional brick-and-mortar stores in Chicago and New York, and shop-in-shop locations in Anthropologie stores in Atlanta, Bethesda, Boston, Beverly Hills, Carlsbad, Century City, Chestnut Hill, Denver, Newport Beach, New York City, Palo Alto, Portland, Philadelphia, Seattle, Walnut Creek, Washington D.C., and Westport.[7][8][9][10] As of 2019, there were seventeen shops within Anthropologie stores and three standalone stores.[11]

Products

BHLDN has carried gowns and accessories from fashion designers including Catherine Deane, Tracy Reese, and Fleur Wood.[12] BHLDN also has collaborated with Wedding Paper Divas, a subsidiary of photo publishing service Shutterfly, for a collection of wedding stationery.[13][14]

In April 2016, BHLDN launched a party dress collection, offering dresses for special events.[15]

In August 2016, BHLDN partnered with Indiana jewelry brand ILA to create a collection of nine engagement rings and wedding bands to be sold through the BHLDN website.[16]

References

  1. ^ "BHLDN". BHLDN. Retrieved 2018-08-08.
  2. ^ "Company Overview of BHLDN.com LLC".
  3. ^ "BHLDN". Archived from the original on 2015-03-16. Retrieved 2015-01-15.
  4. ^ "Getting Married? Urban Outfitters Has Your Dress".
  5. ^ "Bhldn, Urban Outfitters' Bridal Brand, To Launch February 14".
  6. ^ "BHLDN Opens its First Brick-and-Mortar Store at Highland Village".
  7. ^ "Stores". BHLDN. Retrieved 23 May 2019.
  8. ^ "Anthropologie to Open BHLDN Bridal Boutique on Upper East Side". Archived from the original on 2014-05-04.
  9. ^ "Peter Pan Collars in a Vintage Never-Never Land".
  10. ^ "BHLDN bridal brand debuts inside Philly's Anthropologie store". Philly.com. Retrieved 2017-06-02.
  11. ^ "Urban Outfitters wedding brand, BHLDN, sets up shop inside Fashion Island store". Orange County Register. 2017-09-13. Retrieved 2018-07-02.
  12. ^ "Anthropologie Launches Bridal Site BHLDN.com".
  13. ^ "THE BHLDN COLLECTION FOR WEDDING PAPER DIVAS". Archived from the original on 2015-01-12.
  14. ^ "Shutterfly, Inc. - About". Archived from the original on 2015-02-23. Retrieved 2015-02-19.
  15. ^ "BHLDN Gets Into the Prom Dress Biz". Racked. 2016-05-18. Retrieved 2017-04-18.
  16. ^ "National bridal boutique BHLDN debuts line of engagement rings designed by Houston duo". CultureMap Houston. Retrieved 2017-04-18.
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