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Shutterfly, LLC.
Shutterfly logo.svg
Type of businessSubsidiary
Founded1999; 23 years ago (1999)
HeadquartersRedwood City, California
OwnerApollo Global Management (majority)
District Photo (minority)
Key peopleHilary Schneider
(President and CEO)
Dwayne Black
(Senior VP & COO)
Jim Hilt
(President of Shutterfly Consumer)
IndustryPhotograph-derived manufacture; photo sharing
RevenueIncrease US$1.961 billion (2018)
Operating incomeIncrease US$115.54 million (2018)
Net incomeIncrease US$50.37 million (2018)
Total assetsIncrease US$2.302 billion (2018)
Total equityDecrease US$674.37 million (2018)
Employees7,094 (2018)

Shutterfly, LLC. is an American photography, photography products, and image sharing company, headquartered in Redwood City, California. Founded in 1999, the company is currently led by Hilary Schneider as the President and CEO, and owned by Apollo Global Management (majority) and District Photo (minority).[2] The company went public in 2006, and returned to private ownership in 2019.[3][4]


Shutterfly was founded in December 1999 by Eva Manolis and Dan Baum, as an internet-based social expression and personal publishing service.[5] Its corporate headquarters are located in Redwood City, California. The company's flagship product is its photo book line.[5]

In 2000, Shutterfly partnered with Kodak to offer their customers film developing and scanning services.[6] In 2012, Shutterfly acquired Kodak Gallery from the Eastman Kodak Company for $23.8 million.[7]

In 2001, Shutterfly secured $3 million in incremental capital which was used to expand its infrastructure.[8] The funds include an equipment financing line from Silicon Valley bank. In 2002, the company exceeded its expected earnings and began considering an IPO for 2004[9] however, it did not take place until 2006. In September 2006, they completed their initial public offering and their common stock was officially listed on the NASDAQ Global Select Market under the symbol “SFLY."[10]

In 2007 Shutterfly was recognized by Deloitte & Touche as Fast 50 Technology Company for Silicon Valley and a Fast 500 Company for North America. Shutterfly ranked #20 in the Internet, Media & Entertainment and Communication category on the Fast 50 list and ranked #241 on the Fast 500 list.[11] The annual rankings identify technology, media, telecommunications and life sciences companies that have shown the fastest growth over the past year. Rankings are based on percentage of fiscal year revenue growth over five years, from 2002 to 2006. Shutterfly grew 671 percent during this period.

In 2009, Shutterfly began its acquisition plans with the purchase of Tiny Pictures, a mobile photo-sharing application centered on photo commenting. This is the first of several acquisitions the company made over the next few years. In 2011, Shutterfly acquired Tiny Prints, Inc. and Wedding Paper Divas.[12] In 2012, the company acquired Penguin Digital, the makers of the MoPho app which they transitioned into the Shutterfly Mobile App. In 2013, the company acquired This Life, a cloud-based solution for organizing and sharing photos and videos. In 2013, Shutterfly acquired BorrowLenses, a rental company for high-end photography equipment.[13] In 2014, Shutterfly acquired mobile app company Groovebook for $14.5 Million which had secured a deal on Shark Tank eleven months prior.[14] In 2018, Shutterfly acquired Lifetouch for $825 million.[15]

On June 10, 2019, Apollo Global Management announced that it would acquire Shutterfly for $2.7 billion, as well as its competitor Snapfish in a separate transaction valued at around $300 million. Apollo plans to merge both companies into a single entity, with Snapfish parent company District Photo as a minority stakeholder.[16] On September 25, 2019, Apollo's acquisition of Shutterfly was completed, while the proposed merger of Shutterfly and Snapfish was still in process.[17] The merger of Shutterfly and Snapfish was completed on January 8, 2020.[18]

In September 2021, Shutterfly settled a class-action lawsuit, relating to a breach of Illinois' Biometric Information Privacy Act, for $6.75 million USD.[19]

In December 2021 Shutterfly was subject to a ransomware attack.[20] The ransomware group 'Conti' subsequently published 7 gigabytes of Shutterfly data including employment agreements, financial documents, legal documents and payroll data.[21]

Products and services[edit]

Shutterfly enables users to create personalized photo gifts (including photos and text) such as smartphone cases, photo books, wall art, and home décor. Through its Lifetouch division, it also provides portraiture services. It competes with Snapfish and other online photo services. As of 2019, Shutterfly serves 10+ million customers with 26+ million orders per year, and hosts more than 50 billion photos on its photo storage platform[citation needed].


Tiny Prints and Wedding Paper Divas: In March 2011, Shutterfly acquired personalized card and stationery seller Tiny Prints, Inc. and partner-company Wedding Paper Divas for $141 million in cash and 3.9 million shares. The total transaction was valued at $333 million.[citation needed] In September 2014, the company launched “Tiny Prints for iPad” in September 2014; a mobile version of their online stationery shop the company acquired in 2011.

This Life: In 2013, Shutterfly acquired ThisLife, for organizing and sharing photos and videos. ThisLife initially launched in 2010 by husband-and-wife team Matt and Andrea Johnson. ThisLife has raised a $2.75 million seed round led by Madrona Venture Group, with Madrona Managing Director Greg Gottesman joining its board.[22] The company was acquired by Shutterfly in January 2013 and the purchase was reported to cost $25 million.[23] ThisLife lets you pull in all your photos from different sources such as social networks, mobile devices, personal computer, or stored online into one place.[24] The company transitioned This Life into the all-new Shutterfly Photos platform in 2016.

Treat: In April 2012, Shutterfly launched Treat, a service to create customized greeting cards. Unlike other divisions of Shutterfly that were acquired, Treat was developed internally. The site has 4,500 customizable card designs and has a partnership with Hallmark.[25] In February 2015, Shutterfly announced it would shut down Treat.[26]

BorrowLenses: Mark Gurevich and Max Shevyakov launched BorrowLenses in 2007 as a way for individuals to rent high-level camera equipment. The company has two headquarters in San Carlos, California and Waltham, Massachusetts. In October 2013, Shutterfly acquired BorrowLenses. Terms of the deal weren't released.[27]

Lifetouch: The world's largest school photography company was acquired in 2018 in an all-cash deal for $825 million.[28]

Snapfish: A web-based photo sharing and photo printing service that was acquired on January 8, 2020.[18]

See also[edit]

Self-printing publishers[edit]


  1. ^ "US SEC: Form 10-K Shutterfly, Inc". U.S. Securities and Exchange Commission. Retrieved February 18, 2018.
  2. ^ Assis, Claudia (November 26, 2019). "Shutterfly names Hilary Schneider its new CEO". MarketWatch. Retrieved 10 January 2020.
  3. ^ Ashlee Vance (January 3, 2013), "Shutterfly's Improbably Long Survival (and Success)", Bloomberg Businessweek, retrieved January 26, 2013
  4. ^ Newburger, Emma (2019-06-10). "Shutterfly strikes take-private deal with Apollo Global, valuing company at $2.7 billion". CNBC. Retrieved 2019-06-24.
  5. ^ a b "Shutterfly Facts". Retrieved 5 November 2014.
  6. ^ "Shutterfly Partners with Kodak". Digital Photography Review. 27 June 2000. Retrieved 5 November 2014.
  7. ^ "Shutterfly to Snap Up Kodak Site". Wall Street Journal. 25 April 2012. Retrieved 5 November 2014.
  8. ^ "Shutterfly Secures $3 Million In Incremental Capital". 19 November 2001. Retrieved 5 November 2014.
  9. ^ "Shutterfly eyes possible IPO in 2004". 15 January 2003. Retrieved 5 November 2014.
  10. ^ "Shutterfly, Inc. Stock Quote & Summary Data". Retrieved 5 November 2014.
  11. ^ "2007 Technology Fast 500" (PDF). Retrieved 5 November 2014.
  12. ^ "Shutterfly Buys Tiny Pictures For A Tiny Price". 13 September 2009. Retrieved 5 November 2014.
  13. ^ Bennett, Caroline (2013-10-24). "Shutterfly Buys Out BorrowLenses". The Motley Fool. Retrieved 2021-02-08.
  14. ^ Chowdhry, Amit. "This Startup Made A Deal On 'Shark Tank' And Just Sold To Shutterfly For $14.5 Million". Forbes. Retrieved 2021-02-08.
  15. ^ "Shutterfly to buy photography company Lifetouch for $825 million". Retrieved 31 January 2018.
  16. ^ Newburger, Emma (2019-06-10). "Shutterfly strikes take-private deal with Apollo Global, valuing company at $2.7 billion". CNBC. Retrieved 2019-06-27.
  17. ^ "Shutterfly, Inc. and Affiliates of Certain Funds Managed by Affiliates of Apollo Global Management, Inc. Announce the Closing of the Previously Announced Transaction Amongst the Parties". BusinessWire. 25 September 2019. Retrieved 28 September 2019.
  18. ^ a b "Affiliates of Certain Funds Managed By Affiliates Of Apollo Global Management, Inc. Announce The Closing Of The Previously Announced Transaction With Snapfish And Shutterfly". GlobeNewswire News Room. 8 January 2020. Retrieved 10 January 2020.
  19. ^ Simpson, Dave. "Shutterfly Pays $6.75M To End Facial Scan Privacy Claims". Law 360. Retrieved 7 April 2022.
  20. ^ Greig, Jonathan. "Shutterfly reports ransomware incident". ZDNet. ZDNet. Retrieved 7 April 2022.
  21. ^ Arghire, Ionut. "Shutterfly Employee Data Compromised in Ransomware Attack". Security Week. Security Week. Retrieved 7 April 2022.
  22. ^ Ryan Lawler (June 22, 2012), ThisLife Raises $2.75 Million From Madrona And Others To Organize Your Photos In The Cloud,, retrieved October 5, 2014
  23. ^ Ryan Lawler (January 3, 2013), Source: Shutterfly To Acquire Slick Photo Sharing And Storage Startup ThisLife,, retrieved October 5, 2014
  24. ^ Jackie Dove (August 6, 2014), Hands on: Shutterfly’s ThisLife masters photo management for busy families,, retrieved October 5, 2014
  25. ^ Joanna Stern (April 16, 2012), Shutterfly’s Treat Lets You Make Highly Customized Greeting Card, ABC News, retrieved October 5, 2014
  26. ^ Sarah Perez (February 13, 2015), With Treat’s Shutdown, Shutterfly Exits The Mobile Greeting Card Business, Techcrunch, retrieved February 23, 2015
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  28. ^ KMSP (January 30, 2018), Shutterfly buys Minnesota-based Lifetouch Photography, Fox 9, retrieved January 31, 2018