Calbee: Difference between revisions
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| 1957 || Opened the [[Fukuoka]], [[Nagoya]], and [[Tokyo]] sales offices. |
| 1957 || Opened the [[Fukuoka]], [[Nagoya]], and [[Tokyo]] sales offices. |
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| 1964 || Introduced Kappa Ebisen shrimp- |
| 1964 || Introduced Kappa Ebisen shrimp-flavoured crackers. |
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| 1968 || Began operating the [[Utsunomiya]] Factory ([[Tochigi Prefecture|Tochigi]]). |
| 1968 || Began operating the [[Utsunomiya]] Factory ([[Tochigi Prefecture|Tochigi]]). |
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| || Established Snack Salad Marketing & Technologies, Inc. (U.S.) |
| || Established Snack Salad Marketing & Technologies, Inc. (U.S.) |
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| || Established the R& |
| || Established the R&D Center for research and development. |
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| 2005 || Established Calbee Konan Co., Ltd. (Shiga) |
| 2005 || Established Calbee Konan Co., Ltd. (Shiga) |
Revision as of 11:07, 28 July 2020
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Company type | Public (KK) |
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TYO: 2229 | |
Industry | Food |
Founded | 30 April 1949 |
Headquarters | , |
Key people | Shūji Itō, Chairman and CEO [1] |
Products | Snacks and other foods |
Revenue | ¥248,665 million (March 2019)[2] |
Number of employees | 3,860 |
Website | [1] (Global website) [2] (Japanese website) |
Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a major Japanese snack food maker. It was founded on April 30, 1949. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007.[3] Its snacks are hugely popular in Asia and are well known in the United States.[4][5] Its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. The company's mission is, "We are committed to harnessing nature's gifts, to bringing taste and fun, and to contributing to healthy lifestyles."[6]
History
1949 | Matsuo Food Processing Co., Ltd. was incorporated to succeed Matsuo Food Industry in Hiroshima. |
1955 | The name was changed to Calbee Foods and Confectionery Co., Ltd. |
Developed technology for producing Arare crackers from wheat flour. | |
Introduced Kappa Arare crackers, adopting the mythical kappa character chosen by Kon Shimizu as the product symbol. | |
1957 | Opened the Fukuoka, Nagoya, and Tokyo sales offices. |
1964 | Introduced Kappa Ebisen shrimp-flavoured crackers. |
1968 | Began operating the Utsunomiya Factory (Tochigi). |
Opened the Osaka and Sapporo sales offices. | |
1969 | Began operating the Chitose Factory (Hokkaido). |
1970 | Established Calbee America, Inc. (U.S.). |
1971 | Introduced Masked Rider Snack, a successful product. |
1972 | Introduced Sapporo Potato, a packaged potato snack. |
Established Calbee Shokuhin Co., Inc. | |
1973 | Moved head office to Tokyo. Changed name to Calbee Foods Co., Ltd. |
1974 | Opened the Hokkaido Division and built four potato storehouses at three Hokkaido locations. |
1975 | Began operating the Kagoshima Factory (Kagoshima) and Shimotsuma Factory (Ibaraki). |
Introduced Potato Chips. | |
1976 | Began operating the Second Utsunomiya Factory (Tochigi) and Shiga Factory (Shiga). |
1977 | Began potato chip production at the Kagoshima Factory. |
1978 | Began potato chip production at the Chitose Factory. |
1980 | Materials Division became independent as Calbee Potato, Inc. |
Established Calbee Tanawat Co., Ltd. (Thailand) | |
1982 | Made Tokyo Snack Food Co., Ltd. to a subsidiary company. |
1983 | Began operating the Kakamigahara Factory (Gifu). |
1986 | Began operating the Hiroshima-Nishi Factory (Hiroshima). |
1988 | Began marketing cereal products in the Nagoya region. |
1989 | Began operating the Kiyohara Factory (Tochigi) to produce cereals. |
Expanded cereals marketing throughout Japan. | |
1990 | Established Snack Food Service Co., Ltd. |
1991 | Established Food Engineering Institute, Ltd. (dissolved in 2006) |
Established NIJYUICHI Co., Ltd. | |
Opened the Tokyo Research and Development Center. | |
1992 | Established Calbee International, Ltd. (Hong Kong) |
1993 | Established Calbee Four Seas Co., Ltd. (Hong Kong) |
1994 | Completed new head office building in Kita, Tokyo. |
1995 | Began operating the Shin-Utsunomiya Factory (Tochigi). |
Introduced Jagarico potato snack. | |
Established Qingdao Calbee Foods Co., Ltd. (China) | |
Established Shenyang Calbee Foods Co., Ltd. (China) | |
1996 | Established Garden Bakery, Inc. |
Established Yantai Calbee Food Co., Ltd. (China) | |
1999 | Began operating the Ayabe Factory (Kyoto). |
2000 | Established Calnac Co., Ltd. |
Completed the Fruit Granola Building at the Kiyohara Factory (Tochigi). | |
2001 | Renovated the Chitose Factory (Hokkaido). |
2002 | Established Calbee Four Seas (Shantou) Co., Ltd. (China) |
2004 | Established Oisia Co., Ltd. |
Established Snack Salad Marketing & Technologies, Inc. (U.S.) | |
Established the R&D Center for research and development. | |
2005 | Established Calbee Konan Co., Ltd. (Shiga) |
2006 | Moved and renovated the Hiroshima Factory (Hiroshima). |
Introduced Jagabee potato snack. | |
2013 | Established PT. Calbee-Wings Food, a joint venture with Wings (Indonesia), with its two products launched in 2016: Potabee and Krisbee. |
2014 | Established Calbee-URC, Inc., a joint venture with Universal Robina (Philippines). |
Sponsorship
Calbee sponsored the Tyrrell Racing F1 team from 1990 to 1994, when Japanese drivers Satoru Nakajima and Ukyo Katayama drove for the team.
The company was also one of the sponsors for the anime Tiger and Bunny. Alongside dmm.com, they sponsored the character of Dragon Kid.
References
- ^ "Corporate Profile". Calbee, Inc. Retrieved 2019-12-11.
- ^ "Potato Chips - Calbee" (PDF).
- ^ "Calbee Launches New U.S. Plant". Archived from the original on 2007-10-07. Retrieved 2007-10-14.
- ^ "Healthy" Foods That Aren't - Consumer News Story - WJAC Johnstown
- ^ "Don't assume your snacks are healthy". KOMO-TV - Seattle, Washington - Consumer News. Archived from the original on 2007-10-18. Retrieved 2007-10-14.
- ^ "Our Mission & Values". Calbee, Inc. Retrieved 2019-05-15.
External links
- http://www.calbee.com (Global website)
- http://www.calbee.co.jp/index.php (Japanese website)