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Sport en France

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Sport en France
CountryFrance
History
Launched28 May 2019; 5 years ago (2019-05-28)
Availability
Streaming media
Official websitehttps://www.sportenfrance.com/

Sport en France is a French free-to-air sports television channel. It was launched in 2019 and is headquartered in Boulogne-Billancourt, near Paris. In 2020, the channel signed on a content exchange program with France Televisions.[1]

History

Sport en France was originally commissioned by the French National Olympic and Sports Committee to provide a national television platform for amateur olympic sports. Reworld Media, best known for publishing the local versions of Closer and Grazia, won the tender to produce the channel's content.[2]

However, coinciding with Sport en France's launch window, a significant consolidation of the French sports television landscape led to the channel obtaining rights to several professional sports properties, somewhat altering its mission statement and boosting its profile.[3]

In 2019, the Ligue Butagaz-Energie (the national women's handball league) was rebuffed by outgoing broadcaster beIN Sports in its demand that production costs associated with its no-rights-fee deal be covered by the channel rather than by the league, despite the fact that beIN was ramping up its production effort for the men's counterpart, the Lidl Starligue, to the full 182-game schedule. As a result, Ligue Butagaz-Energie became the first professional league to sign with Sport en France.[3]

In 2018, as part of a strategic realignment towards soccer, La Chaine L'Equipe opted not to renew its modest rights-fee deal with the Ligue Nationale de Volley, leaving club volleyball without national television for the entire 2018-19 campaign.[4] In early 2020, the LNV ceded its rights to Sport en France.[5] The channel has also broadcast the CEV Champions League since the 2019-20 season (in co-presentation with Eurosport).[6]

In 2020, Altice did not renew its €10 million-a-year domestic basketball broadcasting agreement, instead refocusing its ailing RMC Sport channels on their top subscription-driving content such as European soccer. This forced the Ligue Nationale de Basket to take a no-rights-fee deal with La Chaine L'Equipe for its main package of games. Since the Jeep Elite was in effect giving those fixtures away for free to maintain television exposure, it opted to give another slate of games to Sport en France so as to maximize coverage. The channel also received rights to the Pro B and EuroLeague Women.[7]

Programming

Basketball

  • Jeep Elite (2020-present)
  • LNB Pro B (2020-present)
  • EuroLeague Women (2020-present)

Ice hockey

Team handball

  • Ligue Butagaz-Energie (2019-present)

Volleyball

References

  1. ^ Bouteille, Léa (January 21, 2021). "Sport en France et France Télévisions s'associent et diversifient leurs contenus". sportstrategies.com. Sport Stratégies. Retrieved February 10, 2021.
  2. ^ "Le CNOSF choisit Reworld pour sa chaîne". sportbusiness.club. SBC Editions. February 19, 2019. Retrieved February 10, 2021.
  3. ^ a b Callier, Cédric (September 17, 2019). "Le handball féminin a finalement trouvé un diffuseur". sport24.lefigaro.fr. Société du Figaro. Retrieved February 10, 2021.
  4. ^ Argoud, Clément (February 19, 2019). "Volley-ball : les clubs français pâtissent de l'absence de diffusion du championnat". lemonde.fr. Société Editrice du Monde. Retrieved February 10, 2021.
  5. ^ "Le Volley Pro s'affiche sur Sport en France !". lnv.fr. Ligue Nationale de Volley. January 7, 2020. Retrieved February 10, 2021.
  6. ^ Jeauffroy, Julien (November 15, 2019). "La Ligue des Champions de Volley diffusée sur Sport en France !". sportstrategies.com. Sport Strategies. Retrieved February 10, 2021.
  7. ^ Messan, Nicolas (September 22, 2019). "Droits TV : La LNB fait le pari du 100% gratuit avec l'Equipe, Sport en France et sa plateforme OTT". mediasportif.fr. MediaSportif. Retrieved February 10, 2021.