Temu
| File:Temu new logo.jpg | |
| Company type | Subsidiary |
|---|---|
| Industry | e-commerce |
| Founded | 2022 |
| Headquarters | |
Area served | United States, Canada |
| Services | Online shopping |
| Parent | PDD Holdings[1] |
| Website | www |
Temu, LLC is an American-based online marketplace. It is a "cross-border e-commerce website with most products likely to come from overseas, especially China. It is a subsidiary of Chinese-based PDD Holdings Inc., who also own Pinduoduo.
History and business model
Tem is owned and opreated by PDD Holdings, which also owns Pinduoduo, a popular social commerce platform in China.[2] Through WhaleCo Inc.[3][4] Temu is labeled as headquartered in Boston. The platform first went live in the United States in September 2022.[5]
According to Wired, "Temu’s bargain prices are an experiment in cutting out the middleman, by allowing Chinese vendors to sell their products directly to US consumers, and shipping directly from China rather than building out a network of US warehouses."[6]
A TechCrunch story reported that Temu was the most frequently downloaded app in the United States from September 2022 to early January 2023. The growth was fueled by extensive online advertising, with over 8,900 ads on various Meta Platforms websites such as Facebook and Instagram. [7] Online reviews indicated significant customer dissatisfaction, including "scammy listings, damaged and delayed deliveries, incorrect orders and lack of customer service".[7]
On February 3, 2023, Temu launched in Canada.[8] Also in February 2023, the company launched its first Super Bowl Spot.[9]
See also
References
- ^ a b Murray, Conor (February 17, 2023). "What To Know About Temu: New Chinese-Owned Fast Fashion App Draws Comparisons (Good And Bad) To Shein". Forbes. Retrieved February 26, 2023.
- ^ Liao, Rita (November 22, 2022). "Pinduoduo's sister shopping app Temu tops US App Store". TechCrunch. Retrieved December 11, 2022.
- ^ Huang, Shen Lu and Raffaele. "China's Pinduoduo Quietly Launches U.S. E-Commerce Site Temu". WSJ.
- ^ Kharpal, Arjun. "China's e-commerce giant Pinduoduo quietly launches US shopping site in Amazon challenge". CNBC. Retrieved September 18, 2022.
- ^ Liao, Rita (September 20, 2022). "Amazon's latest challenger is China's online dollar store Pinduoduo". TechCrunch. Retrieved September 22, 2022.
- ^ Conrad, Jennifer (October 26, 2022). "How Retail App Temu Lures US Shoppers With Mind-Bending Prices: The new ecommerce platform can beat Amazon on price by shipping direct from China. It's already racing up the charts". Wired. Retrieved February 11, 2023.
- ^ a b Perez, Sarah (January 28, 2023). "This Week in Apps: Temu's hot streak, Walmart's m-commerce & an Apple XR App Store". TechCrunch. Retrieved February 11, 2023.
- ^ https://en.jiemian.com/article/8843350.html
- ^ Morley, Olivia (February 12, 2023). "Ecommerce Startup Temu Airs First Super Bowl Spot—Twice". Adweek. Retrieved February 12, 2023.
  | This article about an online company of the United States is a stub. You can help Wikipedia by expanding it. |
 | This United States retail business article is a stub. You can help Wikipedia by expanding it. |