WREB (Massachusetts)

WREB

Holyoke, Massachusetts
Broadcast area	Western Massachusetts
Frequency	930 kHz
Programming
Language(s)	English
Format	Defunct (was Middle of the road)
Ownership
Owner	Valley Broadcasting Corporation (original owner Don Hancock Broadcasting, Inc. (3/17/1961-8/27/1965) Algonquin Broadcasting (8/27/1965-1/7/1987) Dumont Holding Company (1/7/1987-end)
History
First air date	1950
Last air date	September 1991
Technical information
Facility ID	17727
Class	III-D (later D)
Power	500 watts

WREB was a radio station licensed to Holyoke, Massachusetts, broadcasting at 930 kHz AM. WREB left the air in September 1991 and its FCC license was canceled on December 17, 1992. The call letters were reassigned and are now used by an FM radio station in Greencastle, Indiana.

WREB was a 500-watt daytime, omnidirectional station. They were a music station playing primarily middle of the road music through the 1960s. In 1968 there was summer evening rock show called "The Man From REB". Weekends were heavily religious and ethnic, including music programs in French (Leon Allary), Polish (Chet Dragon) and Italian. Local high school football was featured on Saturday afternoons. In 1971 they switched from MOR to a country music format with Cal McLain doing the morning show. In 1972 they switched to a talk format headlined by Tracy Cole, but continued with country music on the weekends and summer evenings. Long term on-air personalities were Wayne Dennis (PD, DJ and sports), Barbara Heisler (DJ and talk), Richard LaVigne (news & commentary) and Steve Hudgik (DJ).

WREB had studios at 300 High Street in Holyoke; its transmitter was in Fairview (Chicopee).