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Flont

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Flont, Inc.
Company typePrivate
IndustryE-commerce
Founded2016
FounderCormac Kinney
Headquarters,
United States
Area served
United States
Key people
Carmen Busquets, Adrian Cheng

Flont was a jewelry rental service company[1][2] founded in 2016 in partnership with over 40 brands.[3] As a software developer and jewelry retailer, it enables high-touch sales via e-commerce, delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores, and jewelry retailers for their own sharing services.[4] Its founder was a former president of a joint venture with Cartier and Richemont.[1]

In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores.[5][6]

The company shut down his business in 2019.[7]

History

The founder of Flont; Cormac Kinney, is a software and fintech entrepreneur.[4] In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced an investment in the company.[8]

Flont enables consumers to borrow fine jewelry and has exclusive partnerships with artisan designers, such as Mimi So, Hearts on Fire, John Hardy, Pamela Love, and Sabine Getty.[9]

References

  1. ^ a b Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
  2. ^ "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
  3. ^ Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
  4. ^ a b Feitelberg, Rosemary (2017-03-17). "Flont Strives to Shake Up High-End Jewelry With Sharing Model". Women's Wear Daily.
  5. ^ Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
  6. ^ Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
  7. ^ Roxanne Robinson (4 July 2022). "Jewelry Borrowing Is Back in Style". NYTimes.
  8. ^ "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.
  9. ^ Raphael, Rina (2016-09-15). "High-End Shopping in the Sharing Economy: Now We Can All Have Couture". Fast Company.