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Bo Snerdley
Golden in 2020
Born
James Golden
NationalityAmerican
Alma materCity University of New York-Queens College
Occupation(s)Radio host, author, producer, political commentator, consultant
Years active1992–present
Political partyRepublican
Websitehttps://www.jamesgolden.com

James Golden, also known by his pseudonym Bo Snerdley, (born c. 1955) is a talk radio producer, call screener, and radio host best known for working 30 years with The Rush Limbaugh Show. Since 2001 he has been a producer/executive for Premiere Networks (formerly Premiere Radio Networks), the largest radio syndication company in the United States. He currently hosts an afternoon drive-time radio program on WABC, New York.

Biography

He attended City University of New York-Queens College from 1973 to 1976.[1]

In his early twenties, Snerdley worked at radio station WWRL as a marketing and research director and later served as the radio station's first music research director.[2] From 1992 to 1998, Snerdley co-hosted (with Joel Santisteban) a political call-in show, The James and Joel Show, on WABC radio in New York.[3]

Snerdley was part of the production team on the Rush Limbaugh television program, which aired from 1992 through 1996[1]

From 1998 to 2001, Snerdley served as vice-president for programming at Talkspot.com, where he also hosted two Internet radio programs. He occasionally contributes written political commentary online.[citation needed]

Although Snerdley worked from a control booth off the air with Limbaugh, a 2008 New York Times Magazine profile of Limbaugh reported that during the show, Golden "banters with and occasionally badgers Limbaugh via an internal talk-back circuit" (an IFB).[4] On occasion, Snerdley has been accorded airtime on the program. In February 2008, Golden, who is black, was assigned (as Snerdley) a satirical cameo role by Limbaugh as the show's Official Criticizer of Barack Obama (Snerdley has introduced himself as an "African-American-in-good-standing-and-certified-black-enough-to-criticize-Obama guy," and declared that he was speaking, "on behalf of our E.I.B. brothers and sisters in the hood."); the role became an occasionally recurring feature during Obama's presidency.[5]

He is a senior partner of Golden Creative Communications, LLC.[6]

After Limbaugh's death in February 2021, Snerdley was still credited as the show's producer for the replacement hosts, and is also involved in publication of Limbaugh's ongoing (as of June 2021) newsletter.[7] In May 2021, he launched a podcast Rush Limbaugh: The Man Behind the Golden EIB Microphone on IHeart Radio.[8] On August 23, 2021, Golden (under his Bo Snerdley alias) returned to WABC and sister station WLIR-FM to host a 4:00-5:00 afternoon show and Saturdays 7:00-10:00 am.[9]

James is the author of the book, Rush On The Radio: A Tribute From His Sidekick of 30 Years, which was published in November 2021.[10][11]

In a 2021 interview, Snerdley admitted that his pseudonym "Bo Snerdley" was inspired by Bo Jackson.[12]

See also

Sources

References

  1. ^ a b "'Rush Limbaugh: The Man Behind The Golden EIB Microphone' Limited Podcast Series Launches May 12". premierenetworks.com. Premiere Networks. Retrieved November 16, 2021.
  2. ^ "Ambassador Speaker's Bureau bio".
  3. ^ Michaelson, Judith, Talk Radio: At the Mike, If Not White Lean Right: The trend toward conservative programming is yet another factor that is robbing minorities of key positions, Los Angeles Times, August 23, 1993 ("[T]he hot new Sunday night team at WABC-AM is James Golden, who is black, a Limbaugh screener (known on the show as Bo Snerdley) who shares some of the host's views, and Joel Santisteban, Cuban-American and more to the center.")
  4. ^ Chafets, Zev (July 6, 2008). "Late-Period Limbaugh". The New York Times. Retrieved November 16, 2021.
  5. ^ Chafets, Zev (July 6, 2008). "Rush Limbaugh Is Just Getting Warmed Up". The New York Times. Retrieved November 16, 2021.
  6. ^ Dawson, Miranda. "James 'Bo Snerdley' Golden Joins Board at See". seekingeducationalexcellence.org. Seeking Educational Excellence. Retrieved November 16, 2021.
  7. ^ "Baltimore Jewish Life | Rush's Producer: Show Will Get New Host".
  8. ^ Creitz, Charles (May 13, 2021). "'Bo Snerdley' previews new podcast on Limbaugh: 'The man behind the golden microphone'". FoxNews.com. Fox News Network, LLC. Retrieved July 21, 2021.
  9. ^ Bo Snerdley to host daily afternoon show at WABC. RadioInsight.com. Retrieved August 22, 2021.
  10. ^ "It's Mr. Snerdley! James Golden On His New Book About Rush". clayandbuck.com. Premiere Networks. October 22, 2021. Retrieved November 16, 2021.
  11. ^ Golden, James (November 23, 2021). Rush on the Radio: A Tribute from His Sidekick for 30 Years. All Seasons Press. ISBN 978-1737478546.
  12. ^ "It's Mr. Snerdley! James Golden On His New Book About Rush". clayandbuck.com. Premiere Networks. October 22, 2021. Retrieved April 4, 2022.
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