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SoundOn

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SoundOn
Type of site
Subsidiary
Founded2021
Area servedWorldwide
OwnerTikTok
IndustryMusic
ProductsOnline music distribution
ServicesOpen platform music distribution and publishing administration.
URLwww.soundon.global

SoundOn is a music marketing and distribution platform founded in 2021 by TikTok.[1][2][3][4][5] It mainly provides song distribution and artist services.[6][7] The tool lets users upload music directly to TikTok to earn royalties,[8] while allowing them to retain their copyright on the music.[9] The service also distributes artists' music to other platforms.[10][11][12] The platform provides support including audience insights and development advice.[13][14]

Powered by TikTok, SoundOn was designed to serve as a platform for new musicians.[10][15] On the platform, artists receive all of their royalties in the first year, and 90% after that.[16] As of July 2023, it is available in the US,[17] the UK, Australia,[18] Brazil,[19] Indonesia,[14][3] and New Zealand, among others.[20]

History

[edit]

The platform began beta testing in the fall of 2021.[11][21] Since its launch in 2022, singers Muni Long,[22] Games We Play,[6] Abby Roberts, and Chloe Adams have published their songs on SoundOn.[14]

In March 2022, the service was officially rolled out.[23] SoundOn was initially introduced in Brazil and Indonesia.[24] In July 2022, it launched a pre-release feature.[25] In December 2022, Dolly Parton formally released her song "Berry Pie" via the platform.[26][27]

In February 2023, SoundOn became available in Australia.[28][29] In March, it made an appearance at SXSW in Austin, Texas and organized activities related to interaction with artists.[30]

References

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  1. ^ Woo, Erin; Huang, Kalley. "TikTok Tests Exclusive Deals With Music Artists, Edging Into Labels' Turf". The Information. Retrieved 2023-08-02.
  2. ^ Newstead, Al (2023-02-15). ""Australians deserve better": ARIA sounds off on TikTok limiting and removing music". Double J. Retrieved 2023-08-02.
  3. ^ a b "TikTok推出音樂分享平台 提供免費宣傳". Yahoo News (in Chinese). 2022-03-11. Retrieved 2023-08-31.
  4. ^ Matsakis, Louise (2023-08-18). "TikTok's plan to take on Spotify and Apple Music". Yahoo News. Retrieved 2023-08-31.
  5. ^ "How much does Spotify pay per stream? Behind the 'streamshare' policy". USA TODAY. 2022-10-22. Retrieved 2023-08-31.
  6. ^ a b "'Without TikTok, I'd still be a wedding singer'". BBC News. 2022-03-13. Retrieved 2023-08-02.
  7. ^ "TikTok launches music distribution platform, Sound On, with most royalties going to artists". DJMag.com. 2022-03-10. Retrieved 2023-08-03.
  8. ^ Wilkes, Mikaela (2022-03-20). "SoundOn: TikTok challenges Spotify with its own music streaming platform". Stuff. Retrieved 2023-08-02.
  9. ^ "TikTok's SoundOn platform lets musicians directly share their own tracks". Engadget. 10 March 2022. Retrieved 2023-08-02.
  10. ^ a b Varvaris, Mary. "TikTok Introduces SoundOn: A Music Distribution & Artist Promotion Platform". themusic.com.au. Retrieved 2023-08-03.
  11. ^ a b Kennelty, Greg (2022-03-10). "TikTok Launches Their Own Music Distribution Platform, SoundOn". Metal Injection. Retrieved 2023-08-03.
  12. ^ Khushboo, Kumari (2022-03-11). "What is SoundOn? All you need to know about TikTok's new music distribution platform". www.sportskeeda.com. Retrieved 2023-08-02.
  13. ^ Farthing, Lydia (2022-03-09). "TikTok Launches Its Own Music Marketing & Distribution Service". MusicRow.com. Retrieved 2023-08-03.
  14. ^ a b c Shutler, Ali (2022-03-10). "TikTok launches streaming distribution service SoundOn". NME. Retrieved 2023-08-03.
  15. ^ Cohen, David (9 March 2022). "TikTok Debuts SoundOn Promotion and Music Distribution Platform". www.adweek.com. Retrieved 2023-08-02.
  16. ^ "TikTok just launched its own music distribution platform, SoundOn". Music Business Worldwide. 2022-03-09. Retrieved 2023-08-02.
  17. ^ Shutler, Ali (2022-03-10). "TikTok launches streaming distribution service SoundOn". NME. Retrieved 2023-08-02.
  18. ^ Mediaweek (2023-02-06). "TikTok announces Australian launch of SoundOn at Sydney's Laneway Festival". Mediaweek. Retrieved 2023-08-02.
  19. ^ "TikTok's unsigned musician incubator gets mixed reviews from artists". Rest of World. 2022-04-13. Retrieved 2023-08-02.
  20. ^ Bennet, Sharron (2022-03-10). "SoundOn: What To Know About TikTok's New Music Distribution Platform". mspoweruser.com. Retrieved 2023-08-03.
  21. ^ "TikTok's SoundOn distribution service is now powered by FUGA". Music Business Worldwide. 2023-02-16. Retrieved 2023-08-03.
  22. ^ Leight, Elias (2022-03-09). "TikTok Already Helps Artists Go Viral. Now It's Helping Them Build Careers". Rolling Stone. Retrieved 2023-08-02.
  23. ^ Perez, Sarah (2022-03-09). "TikTok launches a music distribution platform, SoundOn". TechCrunch. Retrieved 2023-08-02.
  24. ^ Toscher, Benjamin (2021-04-01). "Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform". International Journal of Music Business Research. 10 (1): 33–50. doi:10.2478/ijmbr-2021-0002. hdl:11250/2824517. ISSN 2227-5789. S2CID 233873094.
  25. ^ Smith, Dylan (2022-07-29). "TikTok Adds 'Pre-Release' Option to Its Distribution Service". Digital Music News. Retrieved 2023-08-02.
  26. ^ O'Connell, Madeleine (2022-12-05). "Dolly Parton Is Officially On TikTok: 'Better Late Than Never'". Country Now. Retrieved 2023-08-02.
  27. ^ "Dolly Parton Joins TikTok and Drops New Song 'Berry Pie' on the Platform: 'Better Late Than Never'". Yahoo Entertainment. 2022-12-05. Retrieved 2023-08-03.
  28. ^ Brandle, Lars (2023-02-08). "TikTok's SoundOn Launches In Australia". Billboard. Retrieved 2023-08-31.
  29. ^ "TikTok launches DIY distro service SoundOn in Australia, the same week it started limiting access to major label music in the market". Music Business Worldwide. 2023-02-07. Retrieved 2023-08-02.
  30. ^ Lange, Alexandra (2023-03-16). "SXSW Photo Recap: SoundOn/TikTok Showcase ft. Justine Skye & More". Audible Treats. Retrieved 2023-08-02.
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