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IJustine

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Template:Infobox Internet celebrity

Justine Ezarik, aka iJustine (born March 20, 1984), is a freelance graphic/web designer and video editor based in Pittsburgh, Pennsylvania. She is best known as a lifecaster who communicates directly with her hundreds of viewers on her Justin.tv channel, ijustine.tv. In addition to her position as a co-host with Leo Laporte on MacBreak and MacBreak Weekly, she has made more 200 videos, including satires on such subjects as Lost and parkour, with a span from 2000 vlews to almost 500,000 views, depending on the content. She is sometimes described as a "lifecasting star" [1] or "new media star." [2]

The daughter of a coal miner and gym teacher, Ezarik grew up in Pennsylvania.[3] After graduating from the Pittsburgh Technical Institute in 2004, she landed several jobs in graphic design and video editing before starting her own business. She appears live on the Internet through the use of a wireless webcam and microphone on her own iJustine [4] lifecasting channel on Justin.tv, where she began transmitting her life via the Internet on May 29, 2007.[5]

For Asher Moses of The Sydney Morning Herald (May 31, 2007) she explained how her initial contact with Justin Kan and his team led to her lifecasting channel:

Justine, a 23-year-old freelance graphic and web designer from Pittsburgh, said the camera-equipped baseball cap - and the legions of fans watching online - would follow her almost everywhere, except on visits to the bathroom. "I'll basically have the camera on 24/7 but if there is something I can't do [meetings, etc] with it on, i'll just leave it at home or let someone borrow it," she told smh.com.au. Justine is certainly no stranger to web video, having posted a plethora of short clips on video sharing sites Revver and Jumpcut... Justine said she first met her male counterpart at the San Francisco Macworld conference in January, and in April wore his camera for a day as a favor. "We briefly talked about me having a camera then and pretty much started finalizing things in the past week or so. I had the equipment on Thursday, and we tested it out Sunday-Monday and went live this Tuesday!" [6] She stated that she did not intend to broadcast what she considers private moments, noting "That shouldn't be a problem. I am going to try as much as I can to do 24/7."[3] Ezarik has been cited as being among the website's most popular lifecasters.[7]

In December 2006 she was named one of five finalists in the "Yahoo! Talent Show", a Yahoo! sponsored competition for best online videos,[8] finishing second to Rex Hermogino, who won the US$50,000 prize.[9] She played a photojournalist covering a bank robbery in downtown Pittsburgh on the television series "The Kill Point" from Spike TV filmed in May 2007,[10] and covered the July 22, 2007 series premiere party live on her lifecast video stream.[11]

File:WPXI iJustine.jpg
Screenshot from the iJustine lifecast video showing WPXI-TV reporter Andy Gastmeyer pointing to the webcam while discussing the live webcast of his interview with Ezarik on August 15, 2007.

In August 2007 she created "300-page iPhone bill", a viral video which quickly became an Internet meme. Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple iPhone's heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media. Ten days later, after the video had been viewed more than 3 million times on the Internet, and had received international news coverage.[12][13] The video earned Ezarik a $5000 payout from the video hosting service Revver.[14] She was interviewed by several media outlets in connection with her iPhone bill video, including USA Today,[15] ABC News,[16] CNN,[17] Fox News Channel,[18] WTAE-TV,[19] and WPXI-TV. In the WPXI interview, the interviewer was surprised to learn that his interview was being shown live on the iJustine webcast.[20] In a live telephone interview on National Public Radio's "All Things Considered" program, the interviewer discussed being able to see Ms. Ezarik's life cast video stream of the interview on his computer while he was interviewing her.[21]

Ezarik was also featured in the August 28, 2007 weekly installment of Kevin Sites' People of the Web series on Yahoo! News along with Justin Kan, the creator of Justin.TV. Sites called her "the star of this network so far," and said "she has model good looks and easy cyber savvyness that attracts both technophiles and casual users alike." The final cut of the interview video included footage from the live web cast of the interview that showed Ezarik's web cam viewpoint. When Sites asked her to turn off her life casting equipment later in the interview, he noted that "at once the conversation seemed more relaxed and natural," and she discussed the difficulty of having people watching and publicly judging her all day.[22]

In an interview published September 21, 2007 she discussed her lifecasting activities with a reporter for TG Daily, telling him that she has tried not to change her personal routine, except that she now vocalizes her thoughts by talking to herself for the benefit of the audience. She also now concerns herself with what the people around her are saying, especially if they try to share private information like phone numbers. In discussing her personal safety concerns, she said, “I've had a lot of people show up places that I am, call hotels and restaurants that I'm at. Everything has to be taken into consideration. I'm also very lucky that nothing bad has happened so far. Makes me think I should quit before it does!”[23]

Ezarik was mentioned in an October 13 2007 Wall Street Journal article on lifecasting.[24] The article focused on the new Justin.tv site and described her "iJustine" channel as one of its most popular channels.

References

  1. ^ McCarthy, Caroline. "Welcome to the Naked Generation," c|net News, September 21, 2007
  2. ^ Keldsen, Dan. "Dangers of Paper in an iPhone world," BizTechTalk, August 15, 2007
  3. ^ a b Guynn, Jessica (2007-05-29). "Can't get enough Justin? You can watch Justine: 'Natural star' ready to take on leading role in the latest around-the-clock Web show". San Francisco Chronicle. Retrieved 2007-08-24. {{cite web}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  4. ^ iJustine.tv
  5. ^ Beale, Scott (2007-05-29). "Justin.tv Launches Lifecasting Network With iJustine". Laughing Squid. Retrieved 2007-08-24. {{cite web}}: Check date values in: |date= (help)
  6. ^ Moses, Asher (2007-05-31). "Justine's crazy web adventures". Sydney Morning Herald. Retrieved 2007-08-24. {{cite web}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  7. ^ Stross, Randall (2007-10-14). "A Site Warhol Would Relish". New York Times. Retrieved 2007-10-18.
  8. ^ McCoy, Adrian (2006-12-09). "Cybertainment: Local woman makes finals in online video contest". Pittsburgh Post-Gazette. PG Publishing Co. Retrieved 2007-09-04. Justine Ezarik, 22, of Carnegie, is among five national finalists in the Yahoo! Talent Show. Yahoo's competition for best online videos is aimed at the ever-growing user-generated video community.
  9. ^ "Filam wins top Yahoo talent show - U.S. News". Manila Mail, Phillipines. Maya Media, Inc. 2007-01-14. Retrieved 2007-09-04. Hermogino, a 31-year-old singer and songwriter ... edged out Justine Ezarik, a filmmaker from Pennsylvania, to earn $50,000.
  10. ^ Guynn, Jessica (2007-05-29). "Can't get enough Justin? You can watch Justine / 'Natural star' ready to take on leading role in the latest around-the-clock Web show". The San Francisco Chronicle. Retrieved 2007-09-14. On Friday she finished up a two-week shoot on the Pittsburgh set of "The Kill Point," a television series scheduled to premiere in July on Spike TV...
  11. ^ Hentges, Rochelle (2007-07-23). "Hundreds pack Altar Bar for 'Kill Point' premiere". Pittsburgh Tribune-Review. Retrieved 2007-09-14. Ezarik held her digital camera over her head, taking pictures of her mirror image on screen, as she played a photojournalist reporting on the bank heist.
  12. ^ Lyons, Kim (2007-08-16). "The blog is on - Pittsburgh Tribune-Review". Pittsburgh Tribune Review. Tribune-Review Publishing Co. Retrieved 2007-08-19. Ezarik, 23, of Carnegie, made national news yesterday with a video of her flipping through her 300-page bill from AT&T -- mailed in a box -- for her new iPhone. {{cite web}}: Check date values in: |date= (help)
  13. ^ Keizer, Gregg (2007-08-16). "A 300-page iPhone Bill? : iPhone owners rail at AT&T for paper waste with overly detailed bills". Computerworld. PC World Communications. Retrieved 2007-08-19. One blogger, in fact, is in the middle of her 15 minutes of fame after posting a video that shows her unwrapping a 300-page AT&T bill.
  14. ^ Graham, Jefferson (2007-09-12). "Posters reap cash rewards at video-sharing site Revver". USA Today. Retrieved 2007-09-13. Blogger Justine Ezarik, who made a splash a few weeks ago with her tale of a 300-page iPhone bill, will see $5,000 from Revver for posting the clip.
  15. ^ Graham, Jefferson (2007-08-15). "How many trees did your iPhone bill kill?". USA Today. Gannett. Retrieved 2007-08-19. Justine Ezarik, a Pittsburgh graphic designer and active Internet blogger, got her first bill on Saturday. She says it was so huge—300 pages — it was delivered in a box.
  16. ^ Phillips, Ashley (2007-08-14). "Bulky iPhone Bills Can Top 300 Pages". ABC News. Retrieved 2007-08-19. For a heavy user like Ezarik -- she typically sends 30,000 text messages a month -- an itemized bill was incredibly long and heavy. The postage on her bill was $7.
  17. ^ Glenn Beck (2007-08-16). "CNN.com - Transcripts". CNN. Retrieved 2007-09-18.
  18. ^ "Video: iSurprise". Fox News Channel. 2007-08-17. Retrieved 2007-09-13.
  19. ^ "Pittsburgh Blogger's 300-Page iPhone Bill Mailed In Box". WTAE-TV Pittsburgh. 2007-08-15. Retrieved 2007-09-04. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  20. ^ "Local iPhone Customer Gets 300-Page Phone Bill". WPXI Pittsburgh. 2007-08-15. Retrieved 2007-09-04. Channel 11's Andy Gastmeyer met with Ezarik, who has a Web page with a live camera, to discuss the bill. Gastmeyer was surprised to learn his interview was being shown live online.
  21. ^ "A Compact Device with a Very Bulky Bill" (audio (RM, WM)). All things considered. National Public Radio. 2007-08-16. Retrieved 2007-09-11. As we are talking, I am looking at a computer, and I see you in your car...
  22. ^ "The Real Reality TV : Meet Justine Ezarik and Justin Kan. These "lifecasters" live their lives in front of mobile webcams, for anyone to see". People of the Web. Yahoo! News. 2007-08-28. Retrieved 2007-09-16. The site also has a burgeoning star, Justine Ezarik, a 23-year-old graphic designer from Pittsburgh area.
  23. ^ Cheung, Humphrey (2007-09-21). "Personal safety a problem in 'lifecasting' - iJustine interview". TG Daily. Retrieved 2007-09-22. At first glance, Pittsburgh resident Justine Ezarik looks like she's talking to herself as she eats lunch, drinks coffee and drives her car, but she's isn't insane, she's part of a new legion of 'lifecasters'.
  24. ^ Little, Lyneka (2007-10-13). "Online: Live". Wall Street Journal. Dow Jones & Company, Inc. Retrieved 2007-10-16.

See also

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