Jack Morton Worldwide
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Jack Morton Worldwide is a global experiential marketing agency with offices in the US, Europe, Asia and Australia. By integrating live events, branded environments and interactive media, Jack Morton creates multidimensional experiences to help clients build relationships with their most important audiences. Some of their clients include IBM, General Motors (GM), CA, Inc, Johnson & Johnson, SUBWAY® restaurants and UPS. Since 1998, Jack Morton has been part of the Interpublic Group of Companies (NYSE:IPG).
Company History
Headquartered in New York, NY, Jack Morton Worldwide was founded in 1939 by Jack Morton as an entertainment production company. The son of a tenant farmer, Morton got his start in show business at the age of twelve as an usher in a small-town, silent movie house. His experience in theater and music led him to book entertainment acts for the new convention industry that became popular after World War II. Before passing away in 2004 at 94 years of age, Morton oversaw the evolution of his entertainment production agency into the leading experiential marketing agency it is today.
Jack Morton extended its capabilities and reach through strategic acquisitions and by opening new offices worldwide. By the 1960s, Jack Morton Productions was incorporated, had offices in Washington DC, New York (1954) and Chicago (1960) and added internal communications, production and staging to its expertise. Jack Morton Productions was one of the first companies in its field to use computers and advanced audio-visual techniques for meetings and conventions.
By 1977, Bill Morton, son of Jack Morton, became Chairman and CEO of the network which had expanded with offices in San Francisco (1972) and Atlanta (1976). Bill’s leadership and vision set the course for continued growth and development of capabilities including planning, exhibits and environments, themed attractions and multimedia.
Offices opened in Detroit (1987), Los Angeles (1987), Boston (1990) and Minneapolis (1990) and commenced the company’s focus on experiential marketing. Jack Morton Productions, Inc. became The Jack Morton Company in 1995, and demonstrated its shift from traditional production to strategic marketing.
Acquired by Interpublic in 1998, Jack Morton expanded rapidly from 1999 to 2001, gained a global footprint and further broadened its expertise in areas such as: public events (Special Olympics, 2004 Summer Olympic Ceremonies); exhibits; digital media; broadcast design; and more focused markets like Latinos in the US.
Known now as Jack Morton Worldwide, CEO Josh McCall leads the company with a focus on meeting the increased demand for experiential marketing, as well as with continuous enhancement of Jack Morton’s capabilities to create experiences that connect brands and products with target audiences.
Expertise and Honors
Jack Morton’s in-house capabilities comprise all aspects of experiential marketing, as well as expertise in strategy and planning, creative and design, production, fabrication and measurement. They continue to publish researched-based white papers covering topics such as word-of-mouth behavior among business executives and response to experiential marketing within business-partner, internal and consumer audiences.
In 2007, Jack Morton claimed two EX Awards for projects launched for HP and IBM; two gold prizes in the 2007 Live Com Awards for projects launched for HP and Unilever; and first place in the 2007 New York Festivals’ International Film and Video Awards for several videos including one for Shell Oil Company.
In June 2007, Advertising Age named Laura Shuler—Chief Strategy Officer and President, US—as one of 2007’s “Women to Watch.”