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NFL Europe

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NFL Europe
File:NFLEuropa.png
NFL Europa logo
SportAmerican football
Founded1995
Ceased2007
No. of teams6
Country Germany(1995-2007)
 United Kingdom (1995-2004)
 Spain (1995-2003)
 Netherlands (1995-2007)
Last
champion(s)
Hamburg Sea Devils
Official websiteNFLEurope.com

NFL Europa was an American football league which operated in Europe from 1991 until 2007. Backed by the National Football League (NFL), the largest professional American football league in the United States, it was founded as the World League of American Football (WLAF) to serve as a type of spring league. In 1995, when the league was revamped after a two-year hiatus, the league was renamed the World League. In 1997, the league rebranded itself as the NFL Europe League or NFL Europe. After the 2006 season, the league's name changed again, this time to NFL Europa.

At the time of its disbanding, there were six teams in the league: five based in Germany and one in the Netherlands. Players in NFL Europa were predominantly assigned by National Football League teams who wanted these younger, "developmental" players to get additional game experience and coaching. The expenses of these players and their coaches while living in Europe were assumed by the league.

On June 29, 2007, the NFL announced NFL Europa would immediately cease operations.[1]

History

File:WorldLeagueofAmericanFootball.png
World League of American Football (WLAF) logo

World League of American Football (WLAF)

NFL Europa was founded in 1991 as the World League of American Football. The original WLAF was an American football league partially backed by the National Football League and, like the current NFL Europa, was a spring developmental league. Originally, the ancestor to NFL Europa had 10 teams playing a 10-game regular season: six teams from the United States, three European teams, and one Canadian team. Two additional franchises were initially proposed in Paris and Mexico City, but never formed. The two teams emerging from the WLAF semi-final playoffs met at the end of the season in the World Bowl. The first two World Bowl games were held at predetermined locations much like the modern Super Bowl. The original WLAF was barely noticed in the United States, and only marginally more popular in Europe. Total attendances at the fifty games in each season were between 1.2 and 1.3 million, giving an average game attendance in the mid twenty thousands. The WLAF suspended operations in 1993 prior to the season. The Frankfurt Galaxy was the last WLAF team left in NFL Europa.

NFL Europe

File:NFLEurope.png
NFL Europe Logo 1998-2006

The National Football League still liked the idea of a spring developmental league, and after revamping itself into an exclusively European circuit, the league re-launched in 1995, consisting of the three existing European teams from the original format as well as three new teams in Amsterdam, Düsseldorf and Edinburgh (who would compete as Scotland). All six teams play in a single division and the 10-game format was preserved. The original playoff format matched the first-half champion against the team with the best overall season record (or the runner-up, in the event the first-half champion also had the best overall record.) The first-half champion would host the championship game. This format was abandoned after the 1997 season. In subsequent years, the two teams with the best overall record after 10 games competed in the World Bowl, to be hosted at a pre-determined site. The change was largely attributed to the play of the eventual 1997 World Bowl champions, the Barcelona Dragons, who secured a World Bowl berth with a 4-1 first-half record and proceeded to rest players and play what some argued was low-intensity football in the second half, finishing with just a 5-5 record and third place overall in the league's standings.

By the end of the 1997 season, the league was growing concerned that their markets outside of Germany were not living up to their potential. Radical changes were made to the two British teams, spelling the beginning of the end for one. The London Monarchs would become the England Monarchs, switch their colours from blue, gold and red to red, white and black, and play their home games in London, Birmingham and Bristol. The league had been unhappy with the Monarchs as it was, since the field at their London stadium, White Hart Lane, was only 93 yards long - nowhere near enough to hold a full 100 yards and two ten-yard endzones. Also, the Scottish Claymores would divide their schedule between Edinburgh and Glasgow. Then, at a press conference in San Diego, California, during Super Bowl XXXII weekend, the league announced it too would be changing: the league would be rebranded as the NFL Europe League.

The NFL Europe era was beset by instability. The England Monarchs were shut down after the 1998 season, being replaced by the Berlin Thunder. In 2002, the Barcelona Dragons became an official section of FC Barcelona, adopting the name FC Barcelona Dragons, but folded after the 2003 season, when Barça dropped its sponsorship and the NFL was not interested in keeping the franchise alive. A new German franchise, the Cologne Centurions, took the Dragons' place in the league in 2004. The Scottish Claymores, one of the 3 teams added to the league in 1995, were also discontinued with their replacements, the Hamburg Sea Devils, being established for the 2005 season. With this change, five of the six teams in the league's final incarnation were from Germany, with one from the Netherlands, leading some of the league's detractors to refer to it as 'NFL Deutschland' or 'NFL Germany'; even speculating that the Admirals were only still in the Netherlands because they had won World Bowl XIII, and it wouldn't look good if the league moved its champions, or simply to justify its "European" identity by keeping one team outside the German borders. German teams, unsurprisingly, won all 7 World Bowl Championships between 1998 and 2004. In 2005 the total attendance at the thirty games was 568,935, and the average attendance of 18,965 was the highest since 1992. On the other hand, TV contracts were cancelled as a result of teams moving out of the countries they were based upon, such as the NFLEL deal with satellite TV platform Digital+ in Spain after the demise of the Barcelona Dragons.

In 2006, the league's schedule opened and closed one month earlier than normal because of the 2006 FIFA World Cup, which was played at four of the five German stadiums that hosted NFL Europa teams. (Only the LTU Arena in Düsseldorf was not chosen to host Cup matches, and that stadium hosted the World Bowl that year.)

NFL Europa/Cessation of operations

On September 11, 2006, NFL Europe officially re-branded itself as NFL Europa.

On June 29, 2007, NFL officials announced that the league would be disbanded effective immediately[1], calling the decision a sound business move that will allow for a stronger international focus on regular-season games outside the United States.

The announcement came less than a week after the Hamburg Sea Devils beat the Frankfurt Galaxy 37-28 in the World Bowl championship in Frankfurt in front of a crowd of 48,125.

NFL commissioner Roger Goodell thanked the fans for their support but said it was time to develop a new international strategy, terming the move to fold NFL Europa the "best business decision." The league reportedly was losing about $30 million a season.

Experimental rules

The NFL has traditionally used a sudden death format for overtime. Regular season games have a single period of overtime during which the first team to score wins the game. If neither team scores, the game is declared a tie. In post-season games, overtime is extended indefinitely until one team scores. In NFL Europa, however, the overtime period lasted for 10 minutes with the requirement that each team must have the opportunity of possession at least once. This gave the format some similarities with the NCAA's overtime format. So, in NFL Europa, it was possible for one team to score in overtime then have to kick-off to the opponent and give them a chance to either equalize or win the game (still possible on just one possession each; if one team scores a touchdown followed by an extra point, their opponents could still win by scoring a touchdown followed by a two-point conversion). The winner was the team with the highest score after both teams had had possession. Only two games ever remained tied after overtime in WLAF/NFL Europa history: London Monarchs versus Birmingham Fire in Week 4 of the 1992 season, and Berlin Thunder at Hamburg Sea Devils, on April 1 2006. The score of both games was 17-17[2].

With soccer being the traditionally popular sport in Europe and American football being a relative newcomer, the rules were changed slightly to encourage a greater element of kicking which was intended to make the game more enjoyable for soccer and rugby fans. The league did this by awarding 4 points to field goals of more than 50 yards, as opposed to 3 points in the NFL. This had the interesting side-effect that a touchdown & PAT lead (7 points) could be equaled by one regular field goal (3 points) as well as a long field goal (4 points).

Also, there was a requirement that at least one player of Non-American extraction, referred to as "national" players, participate in every down for both teams as of the 2006 season (in previous seasons one was required to play only on every down of every other series). In addition to European players a number of Mexican and Japanese players played as national players. Up until the 2004 season kicked conversion attempts and short field goals were attempted by national players. Since there are few European players who have had the chance to compete at a level comparable to U.S. college football and the NFL, many, if not most, of the European players ended up as kickers.

Among the notable national players included Scott McCready, an English wide receiver who played some preseason games for the New England Patriots, Constantin Ritzmann, a German defensive end who had played for the University of Tennessee, and Rob Hart, an English rugby player who became a placekicker; he kicked barefoot.

Uniforms

The 1995 WLAF relaunch featured uniforms with a significantly different look to what is traditionally associated with American football. Instead of the full-size numbers centred on the front of the jersey, the team logos took precedence, with a smaller number over the right collarbone area. [3] The Monarchs reverted to the traditional look in 1997 and the rest of the league followed a year later.

NFL Europa Teams

Lineup when league closed

Team Founded
Netherlands Amsterdam Admirals 1995
Germany Berlin Thunder 1999
Germany Cologne Centurions 2004
Germany Frankfurt Galaxy 1991
Germany Hamburg Sea Devils 2005
Germany Rhein Fire 1995

Earlier teams (Europe)

Team Years
United Kingdom London/England Monarchs 1991-1998
Spain (F.C.) Barcelona Dragons 1991-2003
United Kingdom Scottish Claymores 1995-2004

Attendance

Team Year 2007 Year 2006 Year 2005 Change 06/07
Frankfurt Galaxy
33,043
28,118
29,377
+ 4,925
Rhein Fire
24,473
22,020
22,532
+ 2,453
Hamburg Sea Devils
20,874
15,082
17,920
+ 5,792
Berlin Thunder
15,710
13,819
16,848
+ 1,891
Cologne Centurions
14,352
13,538
14,238
+ 814
Amsterdam Admirals
11,668
13,421
12,877
- 1,753
Average 20,020 17,666 18,966 + 2,354


Source: Kenn.com

Year Games Total Average
World League
1991 50 1,268,066 25,361
1992 50 1,210,817 24,216
1993 -- -- --
1994 -- -- --
1995 30 436,853 14,562
1996 30 516,171 17,206
NFL Europe
1997 30 546,433 18,214
1998 30 499,034 16,634
1999 30 544,844 18,161
2000 30 540,438 18,015
2001 30 557,038 18,568
2002 30 541,546 18,052
2003 30 494,448 16,482
2004 30 477,741 15,925
2005 30 568,935 18,965
2006 30 529,988 17,666
NFL Europa
2007 30 600,600 20,020
15 490 9,332,952 19,047

Television coverage

Although the last version of the NFL's developmental league had no U.S. teams, American television coverage continued until the end. From 1995 to 1998, the primary TV carrier was FX, which carried two games a week, one on Saturday and the other on Sunday. From 1999 to 2004, Fox Sports Net showed a "game of the week" on Saturday, with DirecTV viewers receiving additional live games on channels that normally carried NFL Sunday Ticket. In 2005, NFL Network began showing all regular season games, either live or on tape delay, and this continued until the league folded.

From 1995 to 2005, Fox showed the World Bowl and two or three regular season games annually. In 2006 and 2007, NFL Network showed the title game.

Announcers who called NFL Europa games over the years included Curt Menefee, Nick Halling, Ari Wolfe, Troy Aikman, Daryl 'Moose' Johnston, Michael Reghi, and Brentson Buckner.

Game broadcasts were also available throughout Europe and in other territories throughout the world.

Notes and references

  1. ^ a b "NFL Europa to cease operations". NFL.com. June 29, 2007. Retrieved 2007-06-29. Cite error: The named reference "Fold" was defined multiple times with different content (see the help page).
  2. ^ Europass: Unusual tie is Thunder's gain NFL.com. Accessed 29 June 2007.
  3. ^ [1]

See also