KDDB
| Broadcast area | Honolulu, Hawaii |
|---|---|
| Frequency | 102.7 (MHz) |
| Branding | "102.7 Da Bomb" |
| Programming | |
| Format | Rhythmic Contemporary |
| Ownership | |
| Owner | Visionary Related Media |
| History | |
First air date | 1990 |
Call sign meaning | Hawaiian slang for "Its The Bomb!" |
| Technical information | |
| Class | C |
| ERP | 61,000 watts |
| Links | |
| Website | 102.7 Da Bomb's homepage |
KDDB (102.7 FM) is a Rhythmic Top 40 station licensed to Waipahu, Hawaii and serves the Honolulu radio market. The Visionary Related Media outlet known as "102.7 Da Bomb" broadcasts at 102.7 MHz with an ERP of 61 kW-H/60 kW-V.
History
The station debuted in 1990 as Country outlet KDEO. But by 1991 it would flip to an eclectic freeform format as "Radio Free Hawai'i", which proved to be popular with listeners, who would vote via ballot boxes in various locations across O'ahu and Maui and via their website. These votes were compiled into the Hawaiian Island Music Report (Hawaiian Island Charts). Due to the FCC relaxing it's rules on local frequency ownership, the frequency was sold in March, 1997. Loew Broadcasting, the owner of the frequency, based on recommendations from a mainland consulting firm, had changed the format to classic rock for about six months from 1994-1995. This format was not popular and Radio Free Hawai'i returned to the air. By 1997 new owners would drop the format for Adult R&B as "Cool 102.7". However it didn't attract listeners or ratings, and in 1998 it returned to Country as KKHN, "Double K Country".
In 2000 that format would go away (again) when the owners moved KQMQ's Rhythmic Top 40 format to the frequency and was relaunched as "Da Bomb".
In the media
In a December 1983 episode of Magnum P.I. titled "The Look", the 102.7 MHz frequency was used as the home of the fictitious KTDE, "K-Tide". The plot revolved around a female disc jockey at that radio station. In reality, the 102.7 MHz frequency was dark at that time, as were all FM frequencies above 97.5 MHz (KPOI, now KHCM).
External links
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