Mighty Taco
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| Company type | Private |
|---|---|
| Industry | Fast food |
| Founded | Buffalo, New York, U.S. (1973) |
| Founder | Dan Scepkowski Andy Gerovac Ken Koczur Bruce Robertson |
| Headquarters | , |
Number of locations | 16 |
Area served | Western New York |
| Products | Tacos, burritos, fajitas, roastitos |
| Owner | Dan Scepkowski |
Number of employees | ~600 |
| Website | www.mightytaco.com |
Mighty Taco is a Mexican-style fast-food restaurant chain in the Buffalo, New York area. All Mighty Taco restaurants are owned and operated by Mighty Taco Inc., a privately owned corporation.
The first Mighty Taco opened at 1247 Hertel Avenue in Buffalo, NY on August 31, 1973. There were four original owners: Dan Scepkowski, Andy Gerovac, Ken Koczur and Bruce Robertson. Dan Scepkowski is the current owner of the company having bought out the other founders. Today, Mighty Taco Inc. operates 16 restaurants in the Buffalo area.
Mighty Taco donates cash or merchandise to a variety of local causes, including fund-raising events for schools, churches, charities, non-profit organizations and private individuals in need. Every year, a large donation is made to the Leukemia Society and the Alzheimers Association. Mighty Taco has also been actively involved in the support of local music of the Buffalo area and the University at Buffalo sports program; fans of the men's basketball team, the UB Bulls, are referred to as Mighty Maniacs.
As of July 2006, Mighty Taco has made significant changes to their slogan, food wrappers, bags, beef, cheeses, refried beans, and tortilla chips. The fall of 2007 has also brought more changes in some of the brands Mighty Taco used to carry. It no longer serves Aunt Rosie’s Loganberry, replacing it with locally produced Johnny Ryan loganberry made with cane sugar, or brand name bottled water.
Products
The taco beef, beans, hot sauce, mild sauce and Chipotle chili recipes are signature products of Mighty Taco. Their trademark Roastito consists of chicken breast or steak in a large or small tortilla with roasted peppers & onions, sharp cheddar cheese and sour cream. Mighty Taco's menu also consists of a selection of tacos, burritos, fajitas, and nachos. For vegetarians, Mighty Taco provides vegetarian and bean tacos. Mighty Taco also has the famous "El Nino Burrito" which features a 1/2 pound of ground beef.[1] In 2008, Mighty Taco began serving the "Buffito" which consists of chicken strips flavored with Buffalo style hot sauce, lettuce, and blue cheese dressing. In 2009, Mighty Taco began serving the "Mighty Fish Taco" consisting of a battered fish filet, lettuce, tomato, cheese, tartar sauce or salsa.
Advertising
Mighty Taco is known for having unusual, somewhat surreal TV advertisements, created by Paragon Advertising. Their television commercials have won several awards. (Notably, these "commercials" are also designed to be permissible on "commercial-free" public television stations, and WNED-TV airs the "advertisements" when promoting Mighty Taco as a supporter.) Their radio advertisements also are of note, usually parodies of popular culture, such as prescription commercials, with a non sequitur at the end of the commercial directing listeners to Mighty Taco.
The company also owns trademarks on Super Mighty, Mighty Taco, Salsa Lito - Burrito, Burrito De-Lite, Roastitos, Buffito, Buf-Mex At Its Best, and El Nino Burrito.
Tray liners may also be highly unusual. In 2001, a tray liner featured a blueprint for the Frank Lloyd Wright Mighty Taco restaurant.
The Words
Shuffle up to Buffalo and have a Mighty Taco, at 1247 Hertel Avenue
Slogans
- Join the taste revolution!
- Make mine mighty
- The taste of our town
- Get Mighty
- The Home of Mexican Magic, The Spice of Life
- Taste is everything
- What more could you want?
- Mighty Taco, Mighty Taco, Mighty Taco (chanting style)
- Buf-Mex at its Best
- Right About Now
Locations
- Amherst: 3140 Niagara Falls Blvd.
- Amherst: 9360 Transit Road (Near Casey)
- Buffalo: 2363 Delaware Ave.
- Cheektowaga: 2245 Walden Ave.
- Depew: 1435 French Rd.
- East Aurora: 123 Grey St.
- Hamburg: 5999 South Park Ave.
- Lockport: 5691 S. Transit Rd.
- Niagara Falls: 2591 Military Rd.
- Orchard Park: 3340 Southwestern Blvd.
- Tonawanda: 92 Niagara St.
- Tonawanda: Eggert Rd.
- Tonawanda: Sheridan Dr.
- West Seneca: 2884 Ridge Rd.
- Williamsville: 6930 Transit Rd.
- Williamsville: Sheridan Dr.