Fishpond.co.nz
 | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2004 |
| Headquarters | Auckland , New Zealand |
Key people | Daniel Robertson, Founder and CEO, num_employees = 25(2007) |
| Products | Fishpond.co.nz Sell Yours Cash Rewards homepage = www.fishpond.co.nz |
| Revenue | unknown |
| unknown | |
Fishpond Ltd. is a New Zealand e-commerce company based in Auckland, New Zealand. It was one of the first major companies to sell books over the Internet in New Zealand.
Founded by Daniel Robertson in 2004 Fishpond.co.nz is a full-scale online bookstore with over 1.2 million Books. It also sells DVDs and music CDs.
Fishpond.com.au has established a separate website in Australia.
History and business model
Fishpond was founded in January 2004.
Locations
Headquarters
The company is headquartered in Auckland, New Zealand with staff located across Auckland, Christchurch, Melbourne and Perth.
Software development centers
The company employs software developers in Auckland and Christchurch.
Product lines
The current product range consists of just: Books, CDs and DVDs
The company launched 'Sell Yours,' in 2005. The system allowed public users to sell their own products through Fishpond's high traffic site.
'Cash Rewards' is Fishpond's loyalty program, whereby users are given account credits for: writing product reviews and als using the 'Sell Yours' program. These account credits can be applied to future purchases.
Website
'Product Reviews'
'Search term recommendations'
'Affiliate Program' Fishpond operates an affiliate along the lines of Amazon Associates. The Fishpond program offers 10% commission on all referred sales and caters
'Linked Lists' Lists of award winning and bestselling products
'Text Vouchers' Gift vouchers delivered to mobile phones as text or picture messages
'Product recommendations' Shoppers are shown the 'most desired' and 'most popular' products.
'Wishlist' Shoppers can add products to this list for purchase at a later date, or to send to friend who might want to purchase an item or items on the list as a present.
'Multiple Payment Methods' Shoppers are not restricted to credit card payments. They can use Paypal, bank transfer or cheque as well.
Innovations
Cash Rewards
Sample Music
Donations
Fishpond actively supports DonateNZ.com, a service that encourages businesses to donate second hand items to schools and non-profits in their community, rather than throw the items away.
Shipping destinations
Global, but excludes high-fraud countries like Nigeria[citation needed].
Customer service
All customer enquiries are serviced by a dedicated help desk team[citation needed], via email only.
Third-party seller pricing
'Sell Yours' allows independent authors and other motivated sellers to offer their products for sale on Fishpond.
See also
References
Further reading
- Fishpond website, About US section (2007).
- Fishpond website, Help Desk (2007)
- Whitcoulls vs. Fishpond, First Rate (2007)
- Bizrate Customer Feedback (2007)