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Pobjeda

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Pobjeda
TypeDaily newspaper
FormatBerliner
Owner(s)Government of Montenegro (76.7%)
Mat Šop 1.28%
small shareholders 22.02%
EditorSrđan Kusovac
Founded1944
Political alignmentPro-government
LanguageMontenegrin1
HeadquartersBulevar Revolucije 11,

Poštanski fah 101,

81000 Podgorica, Montenegro
ISSN0350-4379
Websitewww.pobjeda.me

Pobjeda (Montenegrin/Serbian Cyrillic: Пoбjeдa, Template:Lang-en) (MNSE: NIPO) is a Montenegrin newspaper. Having been published for more than half a century, it is the oldest Montenegrin newspaper still in circulation. Until September 1997 it was the only daily newspaper in Montenegro. Following several unsuccessful privatization attempts, it is the only daily newspaper in Montenegro that is state-owned. For some time it is also released in Albanian, under the name Koha javore, for the Albanian national minority that resides in the Tuzi urban municipality and other parts of Podgorica, where the daily is regularly read.

Views espoused through Pobjeda are alligned with policies of Montenegrin government and the regime of Milo Đukanović. On October 4, 2009, Đukanović's media advisor Srđan Kusovac, a Serbian journalist, was named as the newspaper's new editor-in-chief.[1][2] On the even of the 4th anniversary of the successful independence referendum, and Kusovac's initiative, Pobjeda was on 21 May 2010 for the first time printed in Latin script, after 66 years of being printed in Cyrillic. Kusovac had noted that it was decided upon after a poll had shown that most of its readers chose Latin over Cyrillic as their primary writing script and in order to make it more compatible to the internet and mobile versions of the website, which are in Latin, as well as make it easier for foreigners who seldom learn the Cyrillic script and rely on the widely-spread Latin[3]. The redesigning of the paper was announced seven and a half months ago and presents a drastic change which is also thus slightly controversial in nature.

The Victory, originally dominating the Montenegrin readers, lost most of its readers after the establishment of the two major and dominant newspapers, The Day and The News. "Dan" took over criticism of Milo Djukanovic after the crack of the ruling DPS into two political parties, siding with the SNP, while "Vijesti" took more and more interest. However, "Pobjeda" has managed to avoid minorisation and remains the 3rd most popular daily in Montenegro, with 18,2% share among the total readers[4].

History

The first issue of Pobjeda was published on 24 October 1944 in Nikšić as an organ of the National liberation front of Montenegro (Narodnooslobodilačkog fronta Crne Gore). Three more issues came out before Pobjeda began to be published in Cetinje. Cetinje was Pobjeda's home until 1954, when it moved to Titograd. Pobjeda was a weekly newspaper until 1 January 1975 when it switched to daily frequency.

In November 2007, Montenegrin government announced its intention to sell 51% of its stake in Pobjeda (thus keeping the remaining 25.7% for itself "in order to be able to influence strategic decision of the new owner"[5]) and opened a tender for qualifying offers to do so. By the tender's closing on March 4, 2008 no offers came in. In early May 2008, the government announced that it will open another tender by the end of May 2008. It also let it be known on the same occasion that in order to make the entity more appealing to potential buyers, it's considering writing-off Pobjeda's €2.2 million debt to the State through personal income taxes and contributions.[6]

In late June 2008, Pobjeda posted a loss of €3.75 million for the calendar year 2007.[7]

References

  1. ^ Srđan Kusovac odgovorni urednik Pobjede, SEEbiz.eu, October 4, 2009
  2. ^ Đukanović zaokružio upravljačku strukturu “Pobjede”, Daily News Montenegro, October 4, 2009
  3. ^ Pobjeda latinicom! Pragmatizam ili jeres?
  4. ^ CEDEM's October 2009 poll
  5. ^ WAZ can submit offer for Pobjeda today, SEEbiz, March 4, 2008
  6. ^ New tender for Pobjeda by end-May, SEEbiz, May 7, 2008
  7. ^ Pobjeda loses EUR 3.75mn over 2007, SEEbiz, June 30, 2008

1Montenegrin is in the process of standardization, historically and nominally considered only a dialect of Serbian, inteligable with other Serbo-Croatian languages

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