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Quorn

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This is an old revision of this page, as edited by MarionADelgado (talk | contribs) at 22:40, 26 December 2010 (→Controversy: a Steve Milloy slur against the Center for Science in the Public Interest is given without citation or evidence. This makes the article not NPOV.). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

For other uses, see Quorn (disambiguation).
File:Quorn logo 2010.png
Quorn logo as of 2010
File:Quorn logo.png
Previous Quorn logo

Quorn is the leading brand of mycoprotein food product in the UK and Ireland.[1] The mycoprotein used to produce Quorn is extracted from a fungus, Fusarium venenatum, which is grown in large vats.[2]

Quorn is produced as both a cooking ingredient and a range of ready meals. It is sold (largely in Europe, but also in other parts of the world) as a health food and an alternative to meat, especially for vegetarians, earning the Vegetarian Society's seal of approval.[3] As it uses egg white as a binder, it is not a vegan food.

When Quorn was introduced into the United States in 2002, the Center for Science in the Public Interest briefly expressed concerns over the product. [2]

History

During the 1960s, it was predicted that by the 1980s there would be a shortage of protein-rich foods.[4] In response to this, research programmes were undertaken to use single-cell biomass as an animal feed. Contrary to the trend, J. Arthur Rank instructed the Rank Hovis McDougall (RHM) Research Centre to investigate converting starch (the waste product of cereal manufacturing undertaken by RHM) into a protein-rich food for human consumption.

The filamentous fungus, or more precisely the mould, Fusarium venenatum, was discovered in 1967. After an extensive screening process,[5] it was isolated as the best candidate. In 1980, RHM was given permission to sell mycoprotein for human consumption after a ten-year evaluation program.

The retail product was produced in 1985 by Marlow Foods – named after RHM's headquarters in Marlow, Buckinghamshire – a joint venture between RHM and Imperial Chemical Industries (ICI), who provided a fermenter left vacant from their abandoned single-cell feed programme. The product was named after the Leicestershire village of Quorn, reputedly[by whom?] for purely marketing purposes. The two partners invested patents for growing and processing the fungus and other intellectual properties in the brand. Although the food sold well in the initial test market of the RHM staff canteen, the large supermarket chains were unconvinced until Lord Sainsbury, finance director of the UK's Sainsbury's supermarket chain – then 18%-owned by his family[6] – agreed to stock the new brand.

Quorn entered distribution in the UK in 1994, and was introduced to other parts of Europe in the 1990s, and to the United States in 2002.[7] The initial advertising campaign for Quorn featured sports personalities, including footballer Ryan Giggs, rugby player Will Carling, and runner Sally Gunnell.[8]

Although the mycoprotein was conceived as a protein-rich food supplement for the predicted global famine, the food shortage has not yet occurred. In 1989, a survey revealed almost half of the UK population were reducing their intake of red meats, and a fifth of young people were vegetarians.[citation needed] As a result, Marlow Foods sold Quorn as a healthy meat alternative, free from animal fats and cholesterol.

When ICI spun off its biological products divisions from the core chemical business in 1993, Marlow became part of the Astra Zeneca group, one of the world's largest pharmaceutical companies. In 2003, Astra Zeneca sold Marlow, the Quorn business, and associated trademarks and patents, to a private equity firm for £70 million.[9] Two years later, food giant Premier Foods bought Marlow for £172 million.[10]

Marlow sells Quorn brand mycoprotein in ready-to-cook forms, such as cubes and a form resembling minced meat; and later introduced a range of chilled vegetarian meals, including pizzas, lasagna, cottage pie, and products resembling sliced meat, hot dogs, and burgers. As of 2006, it is available in stores in the UK, Spain, the Netherlands, Belgium, Sweden, the US, Switzerland and Republic of Ireland. Since June 2010, it has been available in Australia[11][12]. In the UK, it enjoys around 60% of the meat-replacement food market, with annual sales of around £95 million[9]. Until December 2003, Quorn had been available in France.

In 2004, McDonald's introduced a Quorn-branded burger bearing the seal of approval of the Vegetarian Society,[13] an endorsement criticised by the Vegan Society.[14]

Production

Quorn fillets - fried, defrosted and frozen

Quorn is made from the soil mould Fusarium venenatum strain PTA-2684 (previously misidentified as the parasitic mold Fusarium graminearum [15]). The fungus is grown in continually oxygenated water in large, otherwise sterile fermentation tanks. Glucose is added as a food for the fungus, as are vitamins and minerals to improve the food value of the product. The resulting mycoprotein is then extracted and heat-treated to remove excess levels of RNA. Previous attempts to produce such fermented protein foodstuffs were thwarted by excessive levels of DNA or RNA; without the heat treatment, purine, found in nucleic acids, is metabolised by humans, producing uric acid, which can lead to gout.[16] However recent studies have found dietary factors once believed to be associated to gout are in fact not, including the intake of purine-rich vegetables and total protein.[17][18]

The product is dried and mixed with egg albumen, which acts as a binder. It is then textured, giving it some of the grained character of meat, and pressed either into a mince resembling ground beef; forms resembling chicken breasts, meatballs, and turkey roasts; or chunks resembling diced chicken breast. In these forms, Quorn has a varying colour and a mild flavour resembling the imitated meat product, and is suitable for use as a replacement for meat in many dishes, such as stews and casseroles.[citation needed] The final Quorn product is high in protein and dietary fibre and is low in saturated fat and salt. It contains less dietary iron than do most meats.

Quorn for the European market is produced at Marlow's headquarters in Stokesley, North Yorkshire and at nearby Billingham in Stockton-on-Tees.[19]

Controversy

Quorn's 2002 debut in the United States was more problematic than its European introduction had been. The sale of Quorn was contested by The American Mushroom Institute, rival competitor Gardenburger, and a private organization with ties to Gardenburger[citation needed] called the Center for Science in the Public Interest (CSPI). They filed complaints with advertising and trading-standards watchdogs in Europe and the US, claiming the labelling of Quorn as "mushroom based" was deceptive.[20] The CSPI, observed that while a mushroom is a fungus, Fusarium is not a mushroom, and stated, "Quorn's fungus is as closely related to mushrooms as humans are to jellyfish."

CSPI also claimed that Quorn could cause allergic reactions and should be removed from stores. But others counter that milk, peanuts, soy, eggs and many other foods are common allergens, sometimes fatally so, and removing Quorn from stores would set an unreasonable precedent. Calling the product "fungus food", CSPI claimed in 2003 that it "sickens 4.5% of eaters"[21]. The manufacturer disputes the figure, claiming that only 0.0007% (1 in 146,000) suffer adverse reactions[21]. The CSPI's claims were also described by Leslie Bonci, professor of nutrition at the University of Pittsburgh, as "overblown",[22] and the organization has been accused of using the most extreme and overblown quotes concerning Quorn for shock value.[23] Conservative commentator Steven Milloy, writing for the American Fox News channel, said "CSPI appears to have an unsavory relationship with Quorn competitor, Gardenburger" and called the CSPI's complaints "unscrupulous shrieking".[24] Gardenburger in turn refuted this, saying Milloy's "unsavory relationship" claim was "untrue and groundless".

The UK's Advertising Standards Authority also had concerns over Marlow's practice of marketing Quorn as "mushroom in origin", saying it had been "misleading consumers". The ASA noted "despite the advertiser’s explanation that they used the term because customers were unfamiliar with the main ingredient, mycoprotein, the ASA considered that the claim implied that Quorn was made from mushroom. Marlow Foods were asked either to delete the claim or give in the same font size, a statement of the mycoprotein origin of the product, or the fungal origin of the product."[25]

Quorn's acceptance in the vegetarian market was hampered by the use of battery eggs in its production process, a practice opposed on ethical grounds by many. For this reason, the Vegetarian Society initially did not approve these products. Working with the Vegetarian Society, Marlow began phasing out battery eggs in 2000,[26] and by 2004 all Quorn products sold in the UK were produced without battery eggs, earning the Vegetarian Society's seal of approval.[3]

Despite regulatory barriers that inhibit Quorn from full integration in Canadian markets, initiatives by biologists Evin Mykes and Pal Nasdack from the Broughdale Research Institute have served to spread the benefits and safety of mycoprotein products.[citation needed]

Until recent years, Quorn products contained hydrogenated oils, despite claims of being 'good for your heart'. Despite some consumers writing to Quorn to request the removal of hydrogenated fats, they continued to use them, until hydrogenated oils were removed by market leaders, after which point Quorn removed them. [citation needed]

Mycoprotein patent

In the European Union, all patents expire after 25 years. The retail product was produced in 1985, so the mycoprotein patent expired in 2010 in all EU countries. Anyone might produce mycoprotein products, but using other brands, because Marlow Foods will maintain the Quorn brand.

See also

Notes

  1. ^ Quorn is the leading brand in the UK's £582 million vegetarian market, according to The Grocer, with sales of £75 million., Management Today magazine, 03-01-2004
  2. ^ a b "Quorn Meat Substitute Deceptively Labeled, CSPI Tells FDA", CSPI, 02-28-2002
  3. ^ a b "Soya & mycoprotein information sheet". Vegetarian Society. Retrieved 2006-05-20.
  4. ^ "History". Quorn USA website. Retrieved 2007-06-04.
  5. ^ Melanie Warner (2005-05-03). "Lawsuit Challenges a Meat Substitute". New York Times. Retrieved 2006-05-20. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Sainsbury's chief braced for major change, Jorn Madslien for BBC News, 10-10-2007.Accessed:11-14-2008.
  7. ^ "What is Quorn?". Quorn USA website. Retrieved 2007-06-04.
  8. ^ "Quorn joins Premier line-up for £172m". Evening Standard. Retrieved 2006-05-20. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help) [dead link]
  9. ^ a b "Quorn to get a higher profile as Premier buys maker for £172m". Yorkshire Post. 2005-06-07. Retrieved 2006-05-20. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ "Acquisition of Marlow Foods Holdings Limited for £172m". Press release announcing acquisition by Premier Foods. Archived from the original on 2006-01-06. Retrieved 2006-05-20.
  11. ^ "Quorn in Australia group".
  12. ^ "Quorn launch in Australia".
  13. ^ "Quorn timeline". Quorn UK website. Retrieved 2006-05-20.
  14. ^ "Vegetarian group backs McDonalds". BBC News Online. 2004-10-01. Retrieved 2006-05-20.
  15. ^ "Tom Volk's Fungus of the Month for August 2005". University of Wisconsin-La Crosse.
  16. ^ Mycoprotein and Quorn product manufacture, Marlow Foods, USA.Accessed: 05-20-2006.
  17. ^ Choi HK, Atkinson K, Karlson EW, Willett W, Curhan G (2004). "Purine-rich foods, dairy and protein intake, and the risk of gout in men". N. Engl. J. Med. 350 (11): 1093–103. doi:10.1056/NEJMoa035700. PMID 15014182. {{cite journal}}: Unknown parameter |month= ignored (help)CS1 maint: multiple names: authors list (link)
  18. ^ Weaver AL (2008). "Epidemiology of gout". Cleve Clin J Med. 75 Suppl 5: S9–12. PMID 18819329. {{cite journal}}: Unknown parameter |month= ignored (help)
  19. ^ "Marlow Foods Locality". Quorn UK website. Archived from the original on Aug 24, 2005.
  20. ^ Re: GRAS Notice No. GRN 000091; Food Additive Petition FAP 6A3930, Michael F. Jacobson and Doug Gurian-Sherman, CSPI, 02-28-2002.Accessed 11-15-2008.
  21. ^ a b "4½% of Britons Report Problems After Eating Quorn". CSPI press release. 2003-09-23. Retrieved 2006-05-20.
  22. ^ Joe Lewandowski (2002-10-01). "Quorn Dogged: Scientists Call Advocacy Group's Complaints Unfounded". The Natural Foods Merchandiser. Retrieved 2006-05-20. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  23. ^ For example, their citing of a comment from the CSPI Quorn complaint website that the consumer "was twice incontinent of feces in public!!" "Victims of Quorn Poisoning".
  24. ^ Steven Milloy (2002-08-30). "Quorn & CSPI: The Other Fake Meat". Fox News. Retrieved 2006-05-20. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  25. ^ "Annual Report 2002 (PDF, page 5)" (PDF). Advertising Standards Authority. Archived from the original (PDF) on 2006-04-06. Retrieved 2006-05-20.
  26. ^ Tina Fox, Chief Executive, Vegetarian Society. "Selling the Symbol : The Vegetarian Society's Seedling Licence Scheme". speech to the 36th World Vegetarian Congress in November 2004. Retrieved 2006-05-20.{{cite web}}: CS1 maint: multiple names: authors list (link)
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