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Gary Koepke

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Gary Koepke is a creative director and co-founder of the Boston-based creative and communications agency Modernista![1]

Early Career

Koepke began his career working with a number of major publications and brands. He served as founding Creative Director of Vibe magazine[2] and produced award-winning works including 26 magazine for AGFA,[3] the design of Musician magazine[4] and Benetton’s Colors magazine, World Tour for Dun & Bradstreet Software,[5] and SoHo Journal for SoHo Partnership. He served as Creative Director for both J.Crew and Wieden+Kennedy Portland, where he helped open that agency’s New York office.[6] Koepke designed David Byrne’s book of photography, Strange Ritual;[7] directed the “Slow Burn” music video for David Bowie;[8] and directed the U2[9] video “Window in the Skies,” which was named Best Video at the Los Angeles Film Festival.[10] He also worked with DJ Paul Oakenfold to create the visuals for his 2008 World Tour.[11]

Modernista!

Koepke founded Modernista! with Lance Jensen in 2000. Jensen left the agency in December 2010.[12] Modernista! is an independent agency with clients such as Sears, Product (RED),[13] the National Park Foundation,[14] Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works,[15] Doc to Dock, Stop Handgun Violence,[16] and the Art Institute of Boston.[17] In the past, Modernista! has created marketing campaigns for clients such as General Motors,[18] Palm, Showtime[19] TIAA-CREF, Napster, Gap, Anheuser-Busch, MTV, and Converse.[20]

Modernista! was named Regional Agency of the Year by AdWeek in 2004[21] and has won many other industry and creative awards. One version of its website was a finalist in the Webby Awards and the SXSW Web Awards.[22] The website was also selected for the Communication Arts Interactive Annual[23] and the ID Design Annual and was recognized by the D&AD Awards.[24] In addition, Modernista!’s redesign of BusinessWeek magazine took first place at the International Design Awards.

In recent years Modernista! has moved aggressively into digital marketing and communications and social media, although it stresses that it remains medium-agnostic. One of its more interesting recent projects was an alternative reality game leading up to Season Five of the Dexter TV show. [25]

Honors and Awards

Personally, Koepke has garnered gold awards at all the major design/advertising shows. His work has been shown at the DNP Gallery in Japan,[26] which has named him one of America’s top designers. It is also in the permanent collection at the Museum of Modern Art in New York.

Koepke sits on the boards of Stop Handgun Violence and Boulder Digital Works at the University of Colorado at Boulder. He is a member of the Clinton Global Initiative and the International Academy of Digital Arts and Sciences. He has also served on the Communications Task Force of the Global Fund to Fight AIDS, Tuberculosis and Malaria,[27] and he was chairman of the American Photography Annual from 1998 to 2003.

Koepke is an avid musician and painter.

References

  1. ^ “Ad Agency Modernista Relies on Out-of-the-Box Thinking, in USA Today, Nov. 4, 2008, http://www.usatoday.com/money/companies/management/2008-08-10-modernista-ad-agency_N.htm. See also http://www.modernista.com/.
  2. ^ http://www.allbusiness.com/marketing-advertising/4125998-1.html. See also http://pentagram.com/en/new/2008/09/new-work-vibe.php.
  3. ^ “‘26’/AGFA Journal,” in AGFA Design Archives, http://designarchives.aiga.org/#/entries/%2Bid%3A3975/_/detail/relevance/asc/0/7/3975/26agfa-journal/1.
  4. ^ “The Art Direction of Musician Magazine: Gary Koepke, http://www.spd.org/2010/11/musician-magazine-gary-koepke.php
  5. ^ http://www.mediabistro.com/articles/cache/a9940.asp
  6. ^ http://books.google.com/books?id=AugCAAAAMBAJ&pg=PA87&lpg=PA87&dq=Gary+Koepke+Wieden+%2B+Kennedy&source=bl&ots=OOuD-3uh4_&sig=RG-jMCv9ldXyewEXU0gR0ROhmag&hl=en&ei=zSBQTdz7LYXcgQemrO0h&sa=X&oi=book_result&ct=result&resnum=7&ved=0CDYQ6AEwBg#v=onepage&q=Gary%20Koepke%20Wieden%20%2B%20Kennedy&f=false.
  7. ^ http://www.davidbyrne.com/art/strange_ritual/index.php.
  8. ^ “Koepke Directs Bowie,” in Boards, June 5, 2002, http://www.boardsmag.com/articles/online/20020605/bowie.html.
  9. ^ “The @U2 Interview: Gary Koepke,” Feb. 5, 2007, http://www.atu2.com/news/the-u2-interview-gary-koepke.html.
  10. ^ “U2 Pays Tribute with Window in the Skies, in The Inspiration Room, Dec. 23, 2006, http://theinspirationroom.com/daily/2006/u2-window-in-the-skies/. See also http://katclark.org/blog/?p=386.
  11. ^ “Oakenfold Taps Modernista for 2008 Tour Visuals,” in Advertising Age, April 1, 2008, http://adage.com/songsforsoap/post?article_id=126089.
  12. ^ http://adage.com/agencynews/article?article_id=147561.
  13. ^ (RED)NIGHTS concert site, http://rednights.joinred.com.
  14. ^ “This Is Your Land,” in Communication Arts 2010 Interactive Annual, http://www.commarts.com/interactive/cai10/thisisyourland.html.
  15. ^ “Boulder Digital Works Partners with Modernista!,” in AgencySpy.com, June 8, 2010, http://www.mediabistro.com/agencyspy/boulder-digital-works-partners-with-modernista_b6681.
  16. ^ “Stop Handgun Violence Debuts Dramatic Billboard in Massachusetts….,” Stop Handgun Violence press release, http://www.stophandgunviolence.com/press-debut.asp.
  17. ^ Modernista! client list, http://www.facebook.com/pages/Modernista/5609423057.
  18. ^ “Marketing Muscle and Guzzle,” in The New York Times, Oct. 24, 2007, http://www.nytimes.com/2007/10/24/automobiles/autospecial/24HUMMER.html. See also “Modernista Wins the General Motors’ Cadillac Account,” in BusinessWeek, June 28, 2006, http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2006/06/modernista_wins_the_general_motors_cadillac_account.html.
  19. ^ “Showtime, Modernista Amp Up Dexter, Season Five,” in Online Marketing Connect, August 30, 2010, http://www.onlinemarketingconnect.com/mediabistroagencyspy/2010/08/showtime-modernista-amp-up-dexter-season-five/.
  20. ^ “A Century of Converse Shoes Have Adorned Many Feet,” in the Boston Globe, Sept. 7, 2010, http://heat.basketball-news-update.com/a-century-of-converse-shoes-have-adorned-many-feet-the-boston-globe/.
  21. ^ “Regional Agency of the Year: Modernista!,” in AdWeek, Jan. 12, 2004, http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=2066162.
  22. ^ http://econsultancy.com/us/blog/5587-sxsw-can-neuroscience-trump-creativity-in-marketing.
  23. ^ “Modernista!,” in Communication Arts 2009 Interactive Annual, http://www.commarts.com/interactive/cai09/Modernista.html.
  24. ^ “Ad Agency Gets Web 2.0! Can It Be True?,” in AttentionMax, March 28, 2008, http://www.attentionmax.com/blog/2008/03/ad_agency_gets_web_20_can_it_be_true.php. See also “Modernista Dismantles Site, Trusts the ‘Net to Share Its Ethos,” in Marketing Vox, March 19, 2008, http://www.marketingvox.com/modernista-dismantles-site-trusts-the-net-to-share-its-ethos-037421/.
  25. ^ “Showtime (Dexter): Serial Huntress,” in Creativity Online, http://creativity-online.com/work/showtime-dexter-serial-huntress/20867.</ref.
  26. ^ http://www.dnp.co.jp/gallery/ddd_e/exhibition/d032/index.html.
  27. ^ http://www.modernista.com/#/people/gary-koepke.php
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