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5.0

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Untitled

5.0 is the sixth studio album by American hip hop artist Nelly, which was released on November 12, 2010, through Universal Motown and his own label Derrty Entertainment.[2][3] The album was preceded by the singles "Just a Dream" and "Move That Body" which were released in August and October 2010 respectively.

Background and development

In 2009 Nelly made a public announcement in Las Vegas that he was recording a new album in Las Vegas.[4][5] In 2009, he would tell DJ Semtex that he was planning to release a self-titled album in the first quarter of 2010.[6] In an interview with MTV's Shaheem Reid, the rapper said that he was fuelled by the lukewarm reception of his previous albums to produce something better. "As an artist, you want to wake up every day and feel like you're doing something people don't think you can do. Now I feel like I've been put in that position again, where it's more doubt than expectancy. The doubt is what fuels me, so to speak. I've been real fortunate where I have great people around me. Everybody wants to freakin' work with me — not that everybody didn't [before], but it's different because I didn't work with a lot of people. Coming into this situation, it's beautiful."[citation needed]

Nelly announced that the album would be titled 5.0.[7] The title was inspired by his 2011 Ford Mustang, which is also on the album artwork.[8] He said, "It's a lot of things, It's also my fifth drop date, It's just the energy of it all, 5.0 was always one of my dream cars.[7] The rapper T.I. features in a track on the album, called "She So Fly", produced by Smash Factory according to a video in the studio.[9][10] Hoping to recreate the success of their 2002 Billboard chart-topping single "Dilemma", Nelly has also worked with Kelly Rowland for the sequel record to be titled "Gone",[11] produced by Jim Jonsin and written by Rico Love.[10] He has collaborated with actress Taraji P. Henson on a Jermaine Dupri-produced song, however it was confirmed later that Taraji was unable to perform on the record.[12]

Singles

"Tippin' In da Club" was released as a promo single on August 17, 2010.[13] The album's lead single "Just a Dream" was released on August 17, 2010, through iTunes[14] It was released to Mainstream and Rhythm/Crossover radio on August 10, 2010.[15] "Just a Dream" made its first chart appearance debuting on the US Billboard Hot 100 at number twelve and peaking at number seven in its third week. The song also debuted at number eight on the Billboard Digital Songs chart, selling 135,000 downloads in its first week.[16][17] "Just a Dream" is Nelly's highest-charting song since his 2005 single "Grillz" and debuted at number twenty-two on the Billboard Rap Songs. The song entered the Canadian Hot 100 in August 2010, at number thirty-two.[18] It debuted in Australia (ARIA Charts) on the Singles Chart at number twenty-four,[19] in New Zealand Singles Charts at number twenty-nine, and in Switzerland (Media Control AG) at number fifty-two. The Sanji-directed music video premiered on September 24, 2010.[20]

The second single "Move That Body", featuring T-Pain and Akon, was released on October 12, 2010.[21] The song made its first chart appearance debuting on the US Billboard Hot 100 at number fifty-four and has reached a current peak at number twenty-nine in Australia.[22][23] The music video for the single was directed by Marc Klasfeld.[24] The second promo single "Long Gone", featuring Plies and Chris Brown, was released on November 9, 2010.[25] The song "Liv Tonight" debuted at number fifty-eight on the UK Singles Chart,[26] number seventy-four on the Canadian Hot 100,[27] and number seventy-five on the US Billboard Hot 100,[28] without release as single.

"Gone", which features Kelly Rowland, has been selected as the album's third single. It was sent to urban and Urban AC stations on January 4, 2011.[1] It will be sent to Top 40/Mainstream radio on January 18, 2011.[29] On January 6, 2011, Nelly said on his Twitter, "new Nelly single... "Gone" featuring Kelly Rowland video coming very soon #5.0 :-)", the song is set to be released as the third official single from the album.[30]

Reception

Commercial performance

In the United States, 5.0 debuted at number ten on the Billboard 200 for the week of November 24, 2010, selling 63,000 copies.[31][32] It also entered at number one on Billboard's Top Rap Albums and number two on Top R&B/Hip-Hop Albums.[31] The album debuted the same week on the Canadian Albums Chart at number nineteen.[31]

Professional ratings
Review scores
SourceRating
Allmusic[33]
Billboard(favorable)[34]
The Boston Globe(favorable)[35]
Entertainment Weekly(B)[36]
Rolling Stone[37]
Slant Magazine[38]
USA Today[39]

Critical response

Upon its release, 5.0 received generally mixed reviews from most music critics.[40] At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 54%, based on eight reviews, which indicates "mixed or average reviews".[40]

Simon Vozick-Levinson of Entertainment Weekly gave 5.0 a B rating and commented that "on 5.0 Nelly makes a reasonably convincing case that he can keep the momentum going. His lyrics are vacuous as ever, but those hooks sure are sticky."[36] Mariel Concepcion from Billboard said that on "5.0, the rapper proves he still knows what it takes to make a solid, well-rounded album." Concepcion concluded her review by saying that "The 36-year-old artist gives fans the stuff they fell in love with 10 years ago on debut Country Grammar — and with a new pop-driven sound, he demonstrates he hasn't lost a beat."[34] Ken Capobianco from The Boston Globe said that "Nelly has recruited an all-star supporting cast and emerged with a tuneful mainstream effort that should yield a number of hits." Capobianco said that "Just a Dream" "captures the design of many of these cuts: Hooks are prominent while Nelly’s patented tricky flow is often smoothed out." He also praised songs like "Move That Body", "Don't It Feel Good" and "1000 Stacks".[35] Chuck Eddy from Rolling Stone gave the album two and a half stars (out of five). He said that Nelly "essays a few fashionably global-sounding electro-club tracks, [...] and at least four numbers where he swipes guys' girlfriends. Keri Hilson and Kelly Rowland help him stretch out; Plies, Yo Gotti and T.I. add muscle." Eddy said that the "strut swings most distinctively in 1000 Stacks, where a Biggie sample inspires Nelly to approximate the country grammar he came up on."[37] Jesse Cataldo from Slant Magazine gave the album a rating of two stars (out of five). Cataldo said that 5.0 is "never overtly awful, but it definitely sinks into the zone of mediocrity occupied by so many mainstream rap albums, where they sit like dishes moldering beneath dirty water." Cataldo said that Nelly has lost his "charm and playfulness he began with" on the albums following Country Grammar. He felt that what is left is "a murky stew of withered affections and grasps at modernity, from siren effects to processed horns and Auto-Tune breakdowns." Cataldo said that the album contains "A collection of collaborations with low-wattage names and also-rans, it basically indicates that even if Nelly is still trying (which he doesn't seem to be), he hasn't sustained the credibility to achieve a plausible comeback."[38] Andy Kellman from Allmusic also gave the album two stars (out of five). Kellman said that "nothing on the rapper’s sixth studio album encourages repeated listening". He felt that "Nelly’s exuberance often sounds feigned", the "rallying choruses are not effective, and he’s short on ideas". Kellman concluded his review by saying that 5.0 is "by a considerable margin, Nelly’s least essential release to date".[33]

Track listing

No.TitleWriter(s)Producer(s)Length
1."I'm Number 1" (featuring Birdman & DJ Khaled)Cornell Haynes, Jr., Infamous, Bryan WilliamsInfamous3:32
2."Long Gone" (featuring Chris Brown & Plies)Haynes, Jamal Jones, Ester Dean, Christopher Brown, Algernod Washington, Micheal ClaxtonPolow da Don3:40
3."She's So Fly" (featuring T.I.)Haynes, Clifford Harris, Jr., L. Edwards1500 or Nothin' of Smash Factory3:21
4."Just a Dream"Haynes, Richard Butler, Jr., Frank Romano, James SchefferJim Jonsin, Rico Love3:57
5."Making Movies"Haynes, Butler, Earl Hood, Eric Goudy IIRico Love, Earl Hood (co.)3:34
6."Move That Body" (featuring T-Pain & Akon)Haynes, Butler, Aliaune Thiam, Faheem Najm, Lukasz Gottwald, Shondrae CrawfordDr. Luke, Bangladesh3:25
7."1000 Stacks"Haynes, Christopher Wallace, Rags Richard, Brandon Bowles, D. Grusin, H. Mason, N. Glover, R. Ellis, C. Martin, J. HawkinsDon Vito, Blade (co.)4:10
8."Gone" (featuring Kelly Rowland)Haynes, Scheffer, Butler, Hood, GoudyJim Jonsin, Rico Love4:27
9."Don't It Feel Good"Haynes, Butler, Hood, GoudyRico Love, Earl Hood (co.), E (add.)4:10
10."Broke" (featuring Sophie Greene & Yo Gotti)Haynes, Butler, Goudy, HoodRico Love, Earl Hood (co.), E (add.)3:35
11."Liv Tonight" (featuring Keri Hilson)Haynes, Keri Hilson, Jermaine Jackson, Andrew HarrThe Runners4:31
12."Nothing Without Her"Haynes, Scheffer, Butler, RomanoJim Jonsin, Rico Love, Danny Morris (co.)3:39
Total length:46:06
Deluxe Edition bonus tracks
No.TitleWriter(s)Producer(s)Length
13."Go" (featuring Ali & Talib Kweli)Haynes, Uriel Kadouch, Kim Moeller, Keith Ross, Antonio Labarron McGuire, Insidore J. LamotherFrenchie, Multiman4:39
14."If I Gave U 1" (featuring Avery Storm)Haynes, Ralph Di StasioTrife Trizzil4:27
15."k. I.s.s." (featuring Dirty Money & Murphy Lee)Haynes, Butler, Hood, Goudy, Torhi Harper, Julian W. Jackson, Brion James, Janice Marie Johnson, Raphael SaadiqRico Love, Earl Hood (co.), E (add.)3:45
Total length:58:57
iTunes Store Deluxe Edition bonus track
No.TitleWriter(s)Producer(s)Length
16."Giving Her the Grind" (featuring Sean Paul)Haynes, Sean Henriques, Laurent Cohen, M. Rodriguez-DiazInfamous, Laurent Cohen3:48
Total length:62:45
Notes
  • "Long Gone" contains a sample of "Let's Start Love Over" by Micheal Claxton.
  • "1000 Stacks" features a sample of "Everyday Struggle" by The Notorious B.I.G. and uncredited vocals by Diddy.
  • "Making Movies" and "Don't It Feel Good" features uncredited vocals by Rico Love.
  • "k.I.s.s." contains portions of "Kissing You", written by Julian W. Jackson, Brion James, Janice Marie Johnson and Raphael Saadiq.

Charts

Chart (2010) Peak
position
Australian Albums Chart[41] 17
Canadian Albums Chart[31] 19
French Albums Chart[42] 131
Swiss Albums Chart[43] 52
UK Albums Chart[44] 59
US Billboard 200[31] 10
US Top R&B/Hip-Hop Albums[31] 2
US Top Rap Albums[31] 1

Release history

List of release dates, showing country, record label, format, and catalog number
Region Date Format Version Label Catalog
Czech Republic[45] November 12, 2010 CD, digital download Deluxe edition Universal Music 0602527535425
Ireland[46][47] Digital download Standard edition
Deluxe edition
Sweden[48] November 15, 2010 CD, digital download Standard edition 0602527-53541
Canada[49][50] November 16, 2010 Standard edition
Deluxe edition
France[51] Standard edition Universal Motown
Japan[52] Universal Music
New Zealand[53]
United Kingdom[54] Universal Island
United States[55][56] Standard edition
Deluxe edition
Universal Motown 602527535418
602527535425
Australia[57][58] November 19, 2010 Standard edition
Deluxe edition
Universal Music 2753541
2753542
Czech Republic[59] Standard edition 0602527535418
Germany[60][61] Standard edition
Deluxe edition
Netherlands[62] Deluxe edition 0602527535418
Japan[63] December 1, 2010 UICU1203

References

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