The LeBrons
 | This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (April 2011) |
The LeBrons are a mock family of LeBron James featured in commercials for Nike's line of LeBron James shoes. The four members of the family each represent an aspect of LeBron's personality competing for control over him. The commercials consist of two "seasons", each being like a miniature episode of a TV show.
"The LeBrons" is an all new animated series from NBA player LeBron James. Based on the series of Nike commercials of the same name, "The LeBrons" launched on YouTube in April 2011. The original animated series, produced by Believe Entertainment Group and Spring Hill Productions, with various logo cameos of HP, Intel, Sprite, and Beats by Dr. Dre features a first season of 10 original episodes that are released once a week over the course of 10 weeks.[1] The LeBrons is currently in the process of being pitched to Cartoon Network, in order to become a full-length series.[2]
Family
- Wise LeBron - The old sage that keeps LeBron grounded. Often makes references to his own basketball prowess, claiming to have performed a quadruple double in the state championship. He also likes to tell Athlete LeBron what "Michael" did, referring to Michael Jordan.
- Business LeBron - The slick business/ladies man. Often too busy talking on his cell phone to participate in other activities.
- Athlete LeBron - The basketball player. Closest to the public's image of LeBron James.
- Kid LeBron - A play on LeBron's youth compared to other NBA players, he is a youngster just looking to have fun.
Seasons (Commercials)
Season one
- Behind the Scenes
- Lion
- Butter
- Glory Days
- New Shoes
Season two
- 2 on 2
- Swimming Pool
- The Dunk Contest
About "The LeBrons" Web Series
"The LeBrons" is told through the point of view of KID who is surrounded by the other LeBron characters: WISE, BUSINESS, and ATHLETE. A modern day Fat Albert, "The LeBrons" is a family entertainment show designed to relay a series of "positive life messages" to youth and young adults in every episode, through outrageous storylines and flawed, but relatable characters. The show tackles subjects like teamwork, family, friendship, staying in school, the importance of helping others, being trustworthy, always trying to be your best, staying out of trouble, and more, all done in a fresh and relatable way.
The show takes place in Akron, Ohio, LeBron's hometown. The animated "Akron" in "The LeBrons" draws inspiration and a striking resemblance to its real life counterpart. It depicts LeBron's real life stomping grounds including his neighborhood, community pool, rec center, school, and more.
"The LeBrons" debuted on YouTube at YouTube.com/TheLeBrons and can also be found through LeBron's Facebook and Twitter channels, and a dedicated section of LeBronJames.com. The series is syndicated through Digital Broadcasting Group (DBG). HP and Intel are the lead technology sponsors.
A portion of the proceeds from the series will be used for the purchase of HP computers powered by Intel CoreTM processors, to be donated to Boys & Girls Clubs of America in support of its education initiatives.
Season one
- EP 01 "LION" - Kid and Condor learn that two wrongs don't make a right through a run-in with the neighborhood bully Pit bull and in the process gain a new friend.
- EP 02 "STAY ON THE COURT" - Kid, Condor, and Erik meet the new exchange student Li. Kid tries to impress her, but learns that there is nothing more important than staying true to who you are.
- EP 03 "GLORIA" - The family realizes that a female figure around the house may not cramp their style as badly as they originally thought: family is what's most important.
- EP 04 "COACH" - Kid, Condor, and Erik encounter a trio of school bullies during gym class and decide to meet up with a gym coach so they can fight the bullies at gym.
- EP 05 "SUPERSTITION" - Kid has to decide between going to a school dance or helping Athlete play well at his next game.
- EP 06 "BULLIES" - Kid, Condor and Erik confront the bullies in a battle at the basketball courtyard and become winners after defeating them.
- EP 07 "DRAKE" - Drizzy Drake comes to Akron and enters a rap battle with Business at a citizen party.
- EP 08 "BIG GAME" - Kid enters a big basketball game in gym class with his friends and fails to win it.
- EP 09 "MISUNDERSTOOD" - Kid overhears reactions from his family and friends about how he did not win the game and apparently gets fed up about never getting famous.
- EP 10 "THE COMEBACK" - Kid contends Jamal (one of the bullies) again in a basketball battle and after the huge face-up he ends up becoming a winner.
Songs
- "Summer Madness" by Kool & The Gang is played during Swimming Pool.