Emirates Environmental Group

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Not to be confused with electroencephalogram.

Emirates Environmental Group
Founded1991
Dubai, United Arab Emirates
TypeNon-governmental organization
FocusEnvironmentalism, Recycling
Location
Area served
United Arab Emirates
MethodWorkshops, Awareness
Key people
Habiba al Marashi - Founder and Chairperson
Websitehttp://www.eeg-uae.org

The Emirates Environmental Group(EEG) is an non-profit, non-governmental environmental group founded by Habiba al Marashi along with 12 other members in 1991 in Dubai. It was originally started as an organisation to recycle paper, with around 100 corporate, student and individual members. Today, it has more than 2,000 volunteers. Its office is in Jumeirah, Dubai.

Habiba al Marashi, founder of EEG


Recycling Campaigns

EEG has a range of various recycling campaigns.

Paper recycling

One of EEG's first recycling campaigns was paper recycling. Since the 1990s, it has collected 9,115,782 kg of paper from its members.

Can recycling

EEG gives a lot of priority to can collection as it is harmful to the environment and as lot of energy is needed for making new cans. From January to September 2011, EEG has collected 161,908 kg of aluminium cans, which is mostly from Dubai, followed by other emirates of the United Arab Emirates.

Battery cell collection

EEG collects battery cells as they contain mercury and cadmium, which seep into soil and make it infertile, pollute the air and water. They are collected not to recycle, but are given to the Dubai Municipality for safe disposal. Since the campaign's inception in 2006 until September 2011, EEG has collected 5388 kg of battery cells.

Mobile phone recycling

From 2000s (decade), Nokia has teamed up with EEG to recycle mobile phones, as they contain harmful materials like plastic, copper and aluminium. The mobile phones collected by EEG are sent to Nokia factories so that they can be recycle to make new phones. The total amount of mobiles collected are 4,737 as of late 2011.