Trust Me, I'm Lying
Trust Me, I'm Lying: Confessions of a Media Manipulator is the national bestselling first book by marketer, public relations director, and media strategist Ryan Holiday.[1][2][3][4] The book chronicles Holiday's time working as a media strategist for such clients as New York Times Bestselling authors Tucker Max and Robert Greene as well as American Apparel founder Dov Charney.[5][6]
Background
Holiday is the Director of Marketing for American Apparel where he has created controversial campaigns that garnered widespread publicity.[7][8][9][10] Holiday has also done publicity work for Tucker Max, including marketing for the movie version of I Hope They Serve Beer in Hell and a media stunt about Max's failed attempt to donate $500,000 to Planned Parenthood.[3][11][12][13][2][14]
Description
Trust Me, I'm Lying is an exposé of the current online journalism system.[15] The book is split into two parts: the first explains why blogs matter, how they drive the news, and how they can be manipulated, and the second shows what happens when this is done, how it backfires, and the consequences of the current media system.[2]
References
- ^ Best-Selling Books, Week Ended July 22 . Wall Street Journal. July 22, 2012.
- ^ a b c Losowsky, Andrew. Ryan Holiday, Author Of 'Trust Me, I'm Lying', Wants To Break The Media. The Huffington Post. June 29, 2012. Cite error: The named reference "huffingtonpost" was defined multiple times with different content (see the help page).
- ^ a b Getlen, Larry. PR exec tells all about manipulating the media -- and spreading lies online. New York Post. July 14, 2012.
- ^ Boog, Jason. 24-Year-Old Marketing Director Lands Major Book Deal. Galley Cat. November 17, 2011.
- ^ Gallegos, Emma G. Dov Charney's Marketing Director Lands 500K Book Deal. LAist.com. November 17, 2011.
- ^ Nolan, Hamilton. Dov Charney and Tucker Max Together in a Single Book. Gawker.com.com. November 17, 2011.
- ^ Travis, Chase. Trust Me, I’m Lying: How To Make & Promote Content That Turns Heads — Hacking the System with Media Genius Ryan Holiday on chasejarvis LIVE . ChaseTravis.com. June 27, 2012.
- ^ Chaudhuri, Saabira. Nipples, Nudity and a Small Striptease: American Apparel's New Ad Campaign. Fast Company. November 21, 2008.
- ^ Morrissey, Brian. American Apparel Grabs YouTube's Long Tail. Ad Week. December 18, 2009.
- ^ Vega, Tanzina From Zappos, an Unadorned Approach. The New York Times. July 10, 2011.
- ^ Thier, David. Tucker Max's Rejected Twitter Campaign and Stab at Celebrity Endorsement. Forbes. February 7, 2012.
- ^ Maier, Jenny. [UPDATE Tucker Max Proves You Can Pay Celebrities To Tweet Whatever You Want]. Crushable.com. February 9, 2012.
- ^ Holiday, Ryan. Why Wouldn't Planned Parenthood Take $500,000? April 3, 2012.
- ^ Yarrow, Allison. Is Planned Parenthood Reject Tucker Max Pro-Women? The Daily Beast. April 3, 2012.
- ^ Heim, Anna. “Media manipulator” Ryan Holiday on regrets, ethical blogging and what will kill you. Marre.co. July 19, 2012.