Max von Zedtwitz

Max von Zedtwitz
Max von Zedtwitz
Born	Switzerland
Education	M.Sc. (Computer Science) MBA (Technology Management) Ph.D. (Management)
Alma mater	ETH Zurich University of St. Gallen
Occupation(s)	Academia, researcher, consultant
Employer	GLORAD

Max von Zedtwitz (born in Switzerland) is a global innovation scholar, founder of GLORAD and a professor at Grenoble school of management, Nyenrode Business University, University of St. Gallen, Chalmers University of Technology and Tongji University.

His most significant contributions are at the intersection of international business, innovation, and R&D Management. With collaborator Oliver Gassmann, he pioneered a behavioral model of organizational evolution of global R&D organization. This model contends that firms follow a limited number of strategic paths when internationalizing R&D activities, requiring internal actors (business units and R&D centers) to behave, collaborate and communicate in ways commensurate with the complexity and maturity of the global R&D organization. Later, he and Gassmann also formulated a supply-and-demand model for innovation globalization, which suggests that global R&D organization is strongly influenced by two principal external drivers, namely access to markets and access to technology. In managerial writings, he outlined support mechanisms appropriate to lead global innovation teams within such R&D organizations. More recently, von Zedtwitz focuses on reverse innovation and innovation in emerging countries, especially China. He also contributed to the theory of global R&D flows and incubator management.

External links

• Max von Zedtwitz at GLORAD
• Max von Zedtwitz at Tongji University
• Max von Zedtwitz at University of St. Gallen
• Publications through Google Scholar

See also

• R&D Management
• Global R&D management