MUZU.TV
 | |
Type of site | Video hosting service |
|---|---|
| Founded | July 2008 |
| Headquarters | , |
| Area served | Selected countries |
| Founder(s) | Ciarán Bollard Mark French |
| Key people | Ciarán Bollard (CEO) Colm Harte (CTO) |
| URL | muzu.tv |
| Registration | Optional (required to upload, rate, and comment on videos, but not required to watch videos) |
| Launched | July 16, 2008 |
| Current status | Active |
MUZU.TV is an independent online music video site with the largest legal catalogue of music videos available on the web. The video catalogue is licensed by all major record labels Universal Music, Warner Music, Sony Music, independent music labels and niche music content owners. Content includes concerts, music videos, lyric videos, interviews, music documentaries and lots more. MUZU.TV also power music video solutions on 100s of sites and platforms including Microsoft Xbox, Samsung, Sony, LG and Philips Smart TV’s along some of the largest sites in the world including: Last.fm, The Guardian, Mail Online, The Telegraph, Bild.de, NME, Rolling Stone, Metacafe and many more. MUZU generates revenue through premium advertising solutions; Artists, labels, broadcasters and all music content owners get a revenue share of the advertising revenue generated from plays of their videos on and off the site. MUZU.TV supports fair trade for music.
The company was founded in Ireland by Ciarán Bollard and Mark French and now operates in over 19 countries with offices in Dublin, London and Germany.
Company history
Before the launch Sony BMG signed an agreement with MUZU TV to allow more than 6,000 videos by artists, including The Ting Tings and Kylie Minogue, to appear on the site, with a further 2,000 hours of footage from entities such as Cherry Red, Eagle Rock Entertainment, Hollywood Music, Ministry of Sound, Ninja Tune and Planet Rock Profiles.[2] Converse, Heineken International, O2, Pioneer Corporation, Ray-Ban and Sony were among the earliest companies to advertise on the website.[2] On 20 August 2008, it was announced that a deal had been signed with ITN,[3] which gave MUZU TV access to archive footage of TV shows such as The Tube and Calendar Goes Pop.[4]
EMI signed a deal on 16 January 2009 which permitted the website to feature more than 5,000 videos.[5] On 19 January 2009, it was announced that Beggars Group had signed.[6] On 27 January 2009, Cooking Vinyl announced it had signed a global deal, with its founder commenting that MUZU TV was "purpose-built for the music industry and we believe it holds great revenue potential".[7][8] On 21 July 2009, it was announced that Merlin Network, which had previously refused both MySpace and YouTube, had signed.[9] Announced on 25 January 2010 were deals with AOL Music, Bebo and the Telegraph Media Group.[10]
The Samsung Group said in January 2010 it would allow the development of a MUZU TV app for its televisions.[11]
In November 2011, Sony started offering Muzu videos through its Sony Entertainment Network on several home entertainment devices.[12]
Awards
The Irish Internet Association named Bollard and French as the 2009 Net Visionaries.[9] IIA Chair Maeve Kneafsey announced the winner at a ceremony on 21 May 2009 by describing the website as "an inspiration to the current and future generations of internet entrepreneurs who know that the internet means that there are no boundaries on what we can do in Ireland, the only limit being our imagination".[13] Bollard and French spoke at the Dublin Web Summit on internet business in Trinity College, Dublin on 4 February 2010.[14]
Features
Catalogue
MUZU.TV has over 130,000 videos on its site, making it the largest legal catalogue of music videos in Europe. It has deals with all 4 major record labels along with thousands of indie labels, making it one of the most versatile and comprehensive video catalogues online.
Playlist
MUZU allows users to create and edit their own playlists from their entire catalogue of videos. Playlists can be synced to MUZU TV Smart TV apps and on all connected devices such as Xbox and Windows 8 apps.
Onsite Editorial
- Top 40 Competitions
- Breaking ArtistExclusives
- IconicPremieres
- Featured Playlists Live Concert Streams
- Editor's Choice Staff Pick
- New Releases Trending
Last.fm integration
On the 20th of May 2013 MUZU partnered with Last.fm to bring music videos to almost 45 million additional users via the Last.fm site. A ‘scrobbling’ feature was also introduced where users most played songs are recorded, which songs they like the most and how many times they have played a track. The information helps every user discover new music, as Last.fm learns what they listen to and delivers unique music recommendations. The more videos users watch on the Last.fm artist pages, the more Last.fm is able to provide these music recommendations.
Apps
There are currently several online applications for using MUZU, over a host of different platforms. These include Facebook, Smart TVs, X Box Live, Windows 8 and also HTML5.
Platforms
Aside from onsite activity MUZU is accessible on various different platforms:
Smart TV:
Live across 15 European Territories nd also includes the US, Canada, Australia and New Zealand.
Xbox Live:
Kinect voice and hand control technology 15 EU territories, US, CAN, AUS, New Zealand. The Xbox app has approximately 7.5 million streams per month .
HTML5 Player:
enables videos to stream across MUZU’s Publisher Partner Network when viewed through smartphone or tablet
Revenue Model
MUZU is funded by advertising in the form of pre-roll and embedded advertising.[5] All artists and content owners are granted a share of advertising revenue.[6] MUZU.TV supports fair trade for music.
Partners
MUZU works in tandem with hundreds of companies around the world. Music videos are supplied to these businesses who use MUZU's content on their sites and applications. Some of MUZU's partners include:
UK:
The Guardian, Daily Mail, The Daily Telegraph, Daily Express, Daily Star, Trinity Mirror, Bauer Media, Northcliffemedia, global radio, capital fm, Xfm, hearst magazines
Ireland:
The Irish Times, Irish Independent, Irish Daily Star, Evening Herald, GoldenPlec, FM104, Entertainment.ie,Eircom, 98FM, Today FM, Ocean FM, c102, Spin, Phantom, Midwest, UTV, Nova, Oxegen, Heineken, Forbidden Fruit
Germany
Bild.de, I<3 Radio, myspace,Rolling Stone, stern.de, Bigfm.de, Radio Energy, KissFM, Backspin.de,Radio Delta
Spain:
40, dial, rolling Stone, ué
Italy:
AGI.it, rockol.it,virgilio,libero, la stampa, Messaggero
France & Benelux:
qui, cherie fm, dailymotion, Hln.be, demorgen.be,nu,hyves,ADnl,vk.nl
References
- ^ "MUZU TV goes live with music videos old and new". Hot Press. 16 July 2008. Retrieved 14 March 2010.
MUZU TV, an online video streaming service which allows bands and labels to share in advertising money, has officially gone live from its studios on South William St.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ a b John Collins (17 July 2008). "Online video service launched". The Irish Times. Retrieved 14 March 2010.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ "Muzu TV pens deal with ITN". Hot Press. 20 August 2008. Retrieved 14 March 2010.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ "Muzu TV adds to online content". Irish Independent. 20 August 2008. Retrieved 14 March 2010.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ "EMI signs with MUZU.TV". RTÉ. 16 January 2009. Retrieved 14 March 2010. [dead link]
- ^ Jen Wilson (19 January 2009). "Beggars Group Joins Muzu.tv Community". Billboard. Retrieved 14 March 2010.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Kate Holton, Dan Lalor and Paul Casciato (28 January 2009). "Cooking Vinyl signs deal with YouTube rival MUZU". Reuters. Retrieved 14 March 2010.
- ^ "MUZU.TV signs new global deal". RTÉ. 2 February 2009. Retrieved 14 March 2010. [dead link]
- ^ a b Laura Slattery (21 July 2009). "Muzu.tv signs major licence deal with indie music agency". The Irish Times. Retrieved 14 March 2010.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Ciara O'Brien (25 January 2010). "Muzu.tv signs lucrative new deals". The Irish Times. Retrieved 14 March 2010.
The company, which provides a legal music service, has also signed agreements with the Irish Independent, Communicorp, Spinner UK, Drowned In Sound, Habbo Hotel, Virtual Festivals, Mama Group, Meanfiddler, and The Fly Magazine
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Harry Wallop (7 January 2010). "CES 2010: apps on your TV". The Daily Telegraph. Retrieved 14 March 2010.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Sony (Press release) (14 November 2011). "Leading global music video site, MUZU.TV launches on Sony Home Entertainment Products".
- ^ "MUZU is Overall Net Visionary winner". RTÉ. 22 May 2009. Retrieved 14 March 2010. [dead link]
- ^ Charlie Taylor (29 January 2010). "Leading tech figures to speak in Dublin". The Irish Times. Retrieved 14 March 2010.
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