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Mentadent SR

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This is an old revision of this page, as edited by Thincat (talk | contribs) at 20:13, 10 December 2013 (as stated in reference). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Mentadent SR (formerly Gibbs SR) is a brand of toothpaste owned by Unilever. The product was originally named after its active ingredient, sodium ricinoleate.

Gibbs SR was the first product to be promoted on UK television. The introduction of commercial television advertising was due to the Television Act of 1954 which created the commercial broadcaster ITV. The advertisement was first shown on 22 September, 1955 at 8:12 pm, with a voiceover by Alex Macintosh.[1][2] The advertisement was written and produced by Brian Palmer. [3]

References

  1. ^ News & Star | Features
  2. ^ The end of a golden age | Archive | Marketing Week
  3. ^ How my dad invented the ad - Telegraph
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