List of Unilever brands

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This is a list of brands owned by the British multinational consumer goods company Unilever.

Unilever's billion euro brands[edit]

Warehouse with logos of AXE, Dove, Rexona, Viss, Domestos, Coral

These brands have annual sales of one billion euros or more:[1]

Food and drink[edit]

Condiments and extracts[edit]

  • Amora – French mayonnaise and dressings (France, Belgium and Morocco)
  • Aromat – seasoning (South Africa, Sweden, Switzerland)
  • Best Foods – mayonnaise, sandwich spreads, peanut butter and salad dressings
  • Bovril – beef extract
  • Calvé – sauces, ketchup, mustard, mayonnaise, peanut butter
  • Colman's – mustard, condiments, packet sauces, OK Fruity Sauce
  • Conimex – Asian spices (Netherlands)
  • Continental – side dishes (Australia/New Zealand)
  • Chirat - pickled vegetables (pickled onions, pickled cucumbers, pickled mixes), sauces (top down in the squeeze bottles, sachets, glass jars and glass bottles), vinegars and salad dressings (Kressi), olives, mustard (top down in the squeeze bottles, sachets), capers and corn on the cob, mayonnaise (top down in the squeeze bottles, tubes, sachets), tomato ketchup (top down in the squeeze bottles, sachets) (Switzerland)
  • Fanacoa – mayonnaise, mustard, ketchup (Argentina and for export to Latin America)
  • Fruc – ketchup, mayonnaise and condiments
  • Hellmann'smayonnaise, ketchups, mustard, sauces, salad dressings
  • Jawara – hot sauce (Indonesia)
  • Knorr (Knorr-Suiza in Argentina, Royco in Indonesia and Kenya, Continental in Australia) – sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range
  • Kecap Bango – soya sauce in Indonesia
  • Kissan – ketchups, squashes and jams (India and Pakistan)
  • Kuner - mayonnaise (top down in the squeeze bottles, sachets, glass jars, tubes), sauces (top down in the squeeze bottles, sachets, glass jar) (Austria)
  • Lady's Choice – mayonnaise, peanut butter and sandwich spreads (Philippines, Malaysia)
  • Lao Cai – seasoning
  • Salsa Lizano – Costa Rican condiment
  • Maille – French mustard
  • Marmite – yeast extract spread (except in Australia and New Zealand, called Our Mate)
  • Robertson's – spices/seasoning (South Africa)
  • Royco – stock cubes, non-MSG stock (Indonesia, Kenya)
  • SariWangi - Tea (Indonesia)
  • Sir Kensington's – ketchup, mustard, mayonnaise, ranch, vinaigrettes (US, Canada)
  • Slott's – mustard (Sweden)
  • Tortex – ketchup (Poland)
  • Turun sinappi – mustard (Finland/Sweden)
  • Unox – soups, smoked sausages

Desserts[edit]

  • Ben & Jerry's – ice cream
  • Breyers – ice cream
  • Cornetto – ice cream
  • Darko (Дарко) – ice cream (Bulgaria)
  • Fudgsicle – ice pops
  • Grom – gelato (Italy)
  • Heartbrand – ice cream (umbrella logo)
  • Klondike – ice cream sandwiches
  • Magnum - ice cream
  • Paddle Pop – ice cream (Australia, Indonesia, Malaysia [incorporated with Wall's], discontinued in the Philippines)
  • Payco – ice cream (Puerto Rico)
  • Popsicle – frozen treats
  • Seru – low-cost ice cream (Indonesia)
  • Talenti – gelato
  • Wall's - ice cream, frozen desserts
  • Weis – frozen fruit desserts, ice cream

Other foods[edit]

  • Annapurna – salt and wheat flour (India)
  • Knorr (Knorr-Suiza in Argentina, Royco in Indonesia and Kenya, Continental in Australia) – sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range
  • Kuner - mayonnaise (top down in the squeeze bottles, sachets, glass jars, tubes), sauces (top down in the squeeze bottles, sachets, glass bottles) (Austria)
  • Hellmann's – mayonnaise, ketchups, mustard, sauces, salad dressings
  • Maizena – cornstarch
  • Mãe Terra – Brazilian natural and organic food business
  • Chirat - pickled vegetables (pickled onions, pickled cucumbers, pickled mixes), sauces (top down in the squeeze bottles, sachets, glass jars and glass bottles), vinegars and salad dressings (Kressi), olives, mustard (top down in the squeeze bottles, sachets), capers and corn on the cob, mayonnaise (top down in the squeeze bottles, tubes, sachets), tomato ketchup (top down in the squeeze bottles, sachets) (Switzerland)
  • Pfanni – German potato mixes (Germany)
  • Pot Noodle – cup noodle
  • Sealtest – milk products
  • The Vegetarian Butcher – Vegetarian and Vegan products
  • Telma – breakfast cereal (Israel)
  • Unilever Food Solutions – professional markets (food service)

Beverages[edit]

Ice creams[edit]

The Heartbrand logo
A Langnese ice cream selling booth in the Zoo Heidelberg
A Swirl's ice cream parlour at Den Haag Centraal railway station

Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion.[3] With the exception of its U.S. brands Popsicle, Klondike, Talenti gelato, Breyers and Ben & Jerry's, the bulk of the company's ice cream business falls under its "Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Unilever currently operates twelve ice cream factories in Europe; the biggest include factories at Hellendoorn in The Netherlands, Heppenheim in Germany, Caivano in Italy, Saint-Dizier in France, Gloucester in the United Kingdom, and Olá in Portugal.[4]

The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It is present in more than 40 countries.[3]

In different countries, Heartbrand is known as:[5]

  • Algida (Bulgaria, Croatia, Czech Republic, Cyprus, Greece, Estonia, Hungary, Italy, Kosovo, Latvia, Lithuania, North Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey)
  • Bresler (Chile)
  • Cargills (Sri Lanka)
  • Eskimo (Austria)
  • Frigo (Spain)
  • Frisko (Denmark)
  • GB Glace (Finland, Norway, Sweden)
  • Glidat Strauss (Israel)
  • Good Humor (United States)
  • HB Ice Cream (Ireland and Northern Ireland)
  • Helados La Fuente (Colombia)
  • Holanda (Mexico, Central America)
  • Ingman (Finland)
  • Inmarko (Russia)
  • Kibon (Argentina, Brazil, Falkland Islands)
  • Kwality Wall’s Ice Cream (Bhutan, Brunei, India, Nepal, Pakistan, Sri Lanka)
  • Langnese (Germany)
  • Lusso (Switzerland)
  • Miko (France)
  • Napoca (Romania)
  • Ola Ice Cream (Belgium, Luxembourg, Netherlands, South Africa)
  • Olá (Cape Verde, Macau, Portugal)
  • Pingüino (Ecuador)
  • Selecta (Comoros, Philippines, Tanzania)
  • Streets (Australia, New Zealand)
  • Tio Rico (Venezuela)
  • Wall's (Canada, China, Indonesia, Malaysia, Pakistan, Puerto Rico, Singapore, Thailand, Vietnam, United Kingdom)

Home care[edit]

  • All – laundry detergent (except the United States)
  • Ala – laundry detergent (Argentina and North/Northeast Brazil)
  • Baba (East Europe)
  • Biotex – laundry detergent
  • Breeze – laundry detergent (Philippines [discontinued in 2002 and reintroduced in 2013], Singapore, Malaysia and Thailand)
  • Brilhante – laundry detergent (Brazil)
  • Cif – cleaning products (Jif in Australia, New Zealand and the Middle East; Viss in Germany)
  • Coccolino – softener (Hungary, Italy, Croatia, Poland, Romania) (Yumoş in Turkey)
  • Comfort – fabric softener
  • Coral / Korall – laundry detergent
  • Dimension (Southeast Asia, South Asia, Middle East, North America, South America)
  • Domestos (Vim in Bangladesh, Canada, India, Pakistan and Vietnam; Domex in the Philippines, India, Pakistan and Sri Lanka) – bleach (Australia, Bulgaria, Czech Republic, France, Germany, Hungary, Indonesia, Israel, Italy, Poland, Romania, Russia, South Africa, Spain, Turkey and the United Kingdom)
  • Deja – laundry detergent (Ecuador)
  • Lysoform – home care (Italy)
  • Minerva – laundry and dishwasher detergents (Brazil)
  • Molto – fabric softener (Indonesia)
  • Neutral – laundry detergent
  • Omo (Australia, Switzerland, Liechtenstein, South Africa, Norway, Brazil, Turkey and Chile) – laundry detergent
  • Persil – this brand name is primarily operated by Henkel, but Unilever owns the rights to use the Persil name in Malaysia, Singapore, Ireland, the United Kingdom, France and New Zealand. It sells its own premium detergents under this brand, based on the Omo formula. They are not the same formulation as Henkel's Persil products, although they may occupy the same market position.
  • Quix – dishwashing liquid (Chile)
  • Rin  – laundry detergent (India, Bangladesh, Pakistan)
  • Rinso (except the United States)
  • Robijn – softener
  • Skip – laundry detergent
  • Sunlight (discontinued in the Philippines in 1998 as laundry detergent and reintroduced in 2015 as dishwashing liquid)
  • Super Pell – floor cleaning fluid (Indonesia)
  • Surf – laundry detergent (worldwide) and fabric conditioner (Philippines only) (DERO in Romania and Vietnam)
  • Surf Excel – laundry detergent (India, Pakistan, Bangladesh and Sri Lanka)
  • Viso – laundry detergent (Vietnam and Indonesia)
  • Vixal – porcelain cleaner (Indonesia)
  • Wheel - detergent (India, Bangladesh)
  • Wipol – carbolic floor cleaner (Indonesia)

Beauty, well-being and personal care[edit]

Source:[6]

  • Andrelon
  • Aviance - Beauty products
  • Axe – deodorant, shower gel, body spray (Lynx in the UK, Ireland and Australia)
  • Ayush (India)
  • Badedas – shower gels (Elida Beauty)
  • Block & White – whitening lotion (Philippines)
  • Brisk – hair-styling products for men (Southeast Asia, North America)
  • Brylcreem – hair-styling products for men (Elida Beauty)
  • Caress – soap
  • Citra – women's hand and body lotion, beauty soap, and scrubs (Indonesia, Thailand, Malaysia and the Middle East)
  • Clear (Linic in Portugal, Ultrex in Greece) – anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia, Australia, Romania, Pakistan, Poland, South Africa, Hungary, United States, Canada, Latin America)
  • Clinic – dandruff shampoo
  • Cream Silk – conditioner (Philippines)
  • Close-Up – toothpaste
  • Dermalogica (USA) - skincare and spa products - acquired in 2015
  • Dollar Shave Club – razors and other personal grooming products direct to consumer by mail (United States)[7]
  • Dove – skin care, hair care, and deodorant
  • Dove Spa
  • Dr. Kaufmann – sulfur soap (Philippines)
  • Dusch Das – shower gels and deodorants (Germany
  • Eskinol – women's facial wash and cleanser (Philippines)
  • Fissan – foot powder (Philippines) / baby skin care products (South Africa)(Elida Beauty)
  • FDS – skin care range
  • Gessy (Brazil) – soap
  • Glow & Lovely – skin lightening product (available in India, Malaysia, Indonesia, Singapore, Brunei and Timor Leste)
  • Good Morning – soap (Egypt)
  • Hijab Fresh – body lotion for hijab wearers (Indonesia)
  • Impulse – deodorant and body spray (Elida Beauty)
  • Indhulekha –Shampoo and oil
  • Ioma – premium skin care range
  • Korea Glow – skin care range (Indonesia)
  • Lakmé – cosmetics
  • Lever 2000 – soap (Elida Beauty)
  • Lifebuoy – soap
  • Living Proof: Prestige Hair Care Brand
  • Linic – dandruff shampoo (Portugal)
  • Love Beauty & Planet - vegan hair and body care
  • Lux – women's soap, shower gel, and lotions (Caress in the United States)
  • Master – men's facial wash and cleanser (Philippines)
  • Matey – children's bubble bath
  • Mentadent – toothpaste[8][9] (except for North America)
  • Mist – soap (Egypt)
  • Nameera – halal skin care range (Indonesia)
  • Noxzema – skin care range
  • Organics – shampoo and conditioner (Elida Beauty)
  • Pears Transparent Soap
  • Pepsodent – dental (outside of the United States) (P/S in Vietnam)
  • Pond's - beauty lotion, anti-aging, beauty cleansing foam, lightning toner and lightning cream (Elida Beauty)
  • Prodent – toothpaste
  • Pure Line (Middle East)
  • Q-Tips – cotton swab (Elida Beauty)
  • Radox – shower gels and bubble bath
  • Regenerate – toothpaste
  • Rexona (Degree in the United States and Canada; Sure in the United Kingdom, Ireland and India; Shield in South Africa; Rexena in Japan) – deodorant
  • Sahaja – cleaning products for Muslims (Indonesia)
  • Schmidt's Naturals – deodorants and soaps
  • Seventh Generation – home and personal care products including bobble
  • Signal – toothpaste
  • Simple – skin and body care range
  • SR – toothpaste
  • St Ives – hand and body care (Elida Beauty)
  • Suave – personal care (United States, Canada, Mexico, Brazil and Argentina)
  • Sun – dishwasher detergent
  • Sunsilk (Sedal in Spanish-speaking Latin American countries, Seda in Brazil, Elidor in Turkey; Hazeline in China) – shampoo and conditioner (discontinued in the United States and Canada in 2007)
  • Swan Soap (defunct)
  • Tatcha – Luxury skin care brand acquired on 10 June 2019 for close to $500 million
  • Thermasilk – shampoo and conditioner
  • Tholl – skin care
  • TIGI – shampoo and conditioner for hair salons (Elida Beauty) [10][11]
  • Timotei – shampoo and conditioner (Elida Beauty)
  • Toni & Guy – hair care range,(Elida Beauty)
  • TRESemmé – hair care range (Argentina, Australia, Brazil, Canada, Chile, Denmark, Finland, India, Indonesia, Mexico, Norway, New Zealand, Philippines, South Africa, Spain, Sweden, Thailand, the United Kingdom and the United States)
  • Vaseline – body lotion, shower gel, deodorant (Vasenol in Portugal, Brazil, Italy, Spain and Mexico)
  • Vibrance – shampoo and conditioner
  • Vim (Middle East)
  • Vinólia – soap (Brazil)
  • Vitakeratin – hair treatment (Philippines)
  • White Beauty – skin lightening cream
  • Williams – men's care (Elida Beauty)
  • VO5 – hair care/styling (except the United States) (Elida Beauty)
  • Xedex
  • zendium – toothpaste
  • Zhonghua – toothpaste (China)
  • Zwitsal – baby care range (Netherlands and Indonesia)[12]

Former brands[edit]

In 2003, Unilever announced the strategic decision to sell off the Dalda brand in both India and Pakistan.[13] In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore.[14] On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited.[15]

References[edit]

  1. ^ "About Unilever". Retrieved 9 November 2016.
  2. ^ "Lipton Homepage". Lipton US.
  3. ^ a b "Unilever Heartbrand". Unilever. Archived from the original on 23 November 2006. Retrieved 8 September 2006.
  4. ^ "Unilever Company Profile". Ice Cream Park. Retrieved 5 November 2015.
  5. ^ "Ice cream brands from around the world". Advertise. 14 December 2015. Retrieved 11 January 2022.
  6. ^ "Brands in action | Unilever Global". Unilever.com.
  7. ^ "Dollar Shave Club just sold for $1 billion to Unilever". 20 July 2016.
  8. ^ "Our brands Mentadent". unilever.com. Unilever. Retrieved 13 July 2017.
  9. ^ "Mentadent". unilever.com. Unilever. Retrieved 13 July 2017.
  10. ^ "Unilever Completes TIGI Acquisition". GCI Magazine. 14 April 2009.
  11. ^ "TIGI consumer site". Archived from the original on 19 June 2010.
  12. ^ "Over Zwitsal".
  13. ^ "Seven years after delisting, Unilever Pakistan is investing heavily in growth". Profit by Pakistan Today. 10 January 2021. Retrieved 3 April 2022.
  14. ^ Viveat Susan Pinto (5 March 2015). "40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)". Business Standard (newspaper). Retrieved 20 September 2021.
  15. ^ Dilawar Hussain (5 January 2008). "Dalda grabs Tullo in edible oil business". Dawn (newspaper). Retrieved 20 September 2021.