Limonana
Limonana (Hebrew: לימונענע; Arabic: ليمون نعناع) is a type of lemonade made from freshly-squeezed lemon juice and mint leaves that is popular in Israel, the Palestinian territories, Egypt, Jordan, Lebanon, and Syria.[1]
Etymology
Limonana is a portmanteau of the Arabic words limon ( Arabic: ليمون, meaning lemon) and nana (Arabic: نعناع, meaning mint),[1] referring to its two main ingredients, freshly-squeezed lemon juice and mint leaves.[2]
History
Limonana may have originated in Syria or Turkey.[3] In Israel, the name came from an advertising campaign conducted in the early 1990s. At that time, public-bus advertising was in its infancy in Israel. The Fogel Levin advertising agency undertook a bus-only campaign to prove the effectiveness of this new medium. Fogel Levin advertised a soft drink called Limonana and printed its ads through the Galgalei Zahav (Wheels of Gold) company.[4] The ads, describing the drink as a blend of lemon and mint, reported, "Rabinowitz drinks Limonana" and, "Ohana drinks Limonana",[5] referring to celebrities of the time. The ad campaign created a buzz[4] and consumers flocked to stores and kiosks to try the new flavor. Two weeks into the campaign, with consumers and stores clamoring for the product, the advertising agency claimed that no such drink existed.[6][7] Spurred by customer demand, first restaurants and then soft drink manufacturers began to produce the flavor combination.[7]
It is on the menu at Aroma Espresso Bars in New York, Florida, and Canada.[7]
Limonana can be prepared as a lemonade, a smoothie,[2] and a slush.[8] It has also been incorporated into sorbet[9] and yogurt.[10]
Other uses
Limonana is the name of a kosher meat restaurant in Ramat Gan.[11]
See also
References
- ^ a b "Limonana: Not your average lemonade". Zomppa. 29 August 2011. Retrieved 28 May 2012.
- ^ a b "Ice Limonana – Mint lemonade, the drink of the Israeli summer". Cafe Liz. 4 July 2010. Retrieved 28 May 2012.
- ^ "Mint Lemonade". ifood.tv. 2009.
- ^ a b "הפלאפל ברדיו עובד,הפרסום פחות" (in Hebrew). tapuz.co.il. 31 May 2010. Retrieved 28 May 2012.
{{cite web}}: Unknown parameter|trans_title=ignored (|trans-title=suggested) (help) - ^ Sharon-Rivlin, Vered (14 October 1997). "מה בולט ושורץ בגוש דן". Globes (in Hebrew). Retrieved 28 May 2012.
{{cite web}}: Unknown parameter|trans_title=ignored (|trans-title=suggested) (help) - ^ Siegal, Lilach (29 May 2001). "לימונענע וירטואלית". The Marker (in Hebrew). Retrieved 28 May 2012.
{{cite web}}: Unknown parameter|trans_title=ignored (|trans-title=suggested) (help) - ^ a b c Martinelli, Katherine (11 July 2011). "Limonana: Sparkling Summer". Jewish Daily Forward. Retrieved 28 May 2012.
- ^ "The Frozen Seat". Da’at Travel. Retrieved 28 May 2012.
- ^ Moskowitz, Laurie (11 January 2011). "The New Basics". Jewish Telegraphic Agency. Retrieved 28 May 2012.
- ^ "טרה משיקה משקאות יוגורט פרי עם תוספים בריאותיים". Ynetnews (in Hebrew). 18 June 2002. Retrieved 28 May 2012.
{{cite web}}: Unknown parameter|trans_title=ignored (|trans-title=suggested) (help) - ^ "Limonana". Restaurants in Israel. Retrieved 28 May 2012.