Diabetes.co.uk
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| Type of business | Private |
|---|---|
Type of site | Social networking, Internet forum |
| Founded | 2001 |
| Headquarters | , |
| Key people | Arjun Panesar Davinder Panesar Prit Panesar Barry Summers Charlotte Summers |
| URL | Diabetes.co.uk |
| Launched | April 1, 2001 |
| Current status | Active |
Diabetes.co.uk is a British-based brand and digital communication channel publishing news and information on diabetes, newsletters, cookbooks and providing a patient network that improves the health of people with diabetes, known as the Diabetes Forum[1]. The Diabetes Forum connects people who have diabetes who share their own experiences in relation to diabetes and its associated complications. Through this, users generate data about the real-world nature of diabetes that helps other people with diabetes, researchers, pharmaceutical companies and non-profit organisations develop more effective products, services and care.
History
Diabetes.co.uk was founded in 2001 by Davinder Panesar and Prit Panesar, inspired by the diagnosis of a close family member with Type 2 Diabetes who suffered a hypoglycemic attack in their presence. The aim of Diabetes.co.uk is for people to find support, ask questions and share experiences.[2]
Growth
Diabetes.co.uk launched the Diabetes Forum in 2004. The Diabetes.co.uk Forum is Europe's largest diabetes forum.[3] Diabetes.co.uk's Facebook page has been recognised as a "perfect example of a successful social media"[4].
Products and services
Publishing
Diabetes.co.uk publishes news and information on diabetes and related industries daily.
Books
Diabetes.co.uk first book, Reverse Your Diabetes: The Step-by-Step Plan to Take Control of Type 2 Diabetes is written by Dr David Cavan, Director of Policy and Programmes at the IDF and published by Random House. It is due to be released on June 5, 2014.[5]
Clinical trials
Diabetes.co.uk publicises clinical trials and recruits patients for researchers and pharmaceutical organisations.[6]
Diabetes Shop
Diabetes.co.uk operates a shop selling diabetes related goods.
Diabetes Forum
The Diabetes Forum is the UK's largest diabetes forum and operates a XenForo forum software package. There are currently 92,000 members of the Diabetes Forum. The Diabetes Forum was recognised in 2013 and commended by the Quality in Care (QiC) Programmes for improving self-management and diabetes care through social interaction.[3]
Type 2 Testing Program
The Type 2 Testing Program is a subscription service aimed at people with non insulin-dependent Type 2 Diabetes. The subscription comprises access to test strips, a blood glucose meter and a structured testing plan for self-monitoring and understanding how factors such as diet, exercise, and illness can affect blood glucose levels.[7] The program is substantiated by studies have shown regular structured blood glucose testing can help people with Type 2 Diabetes who are not treated with insulin to better understand their condition, improve their long-term blood glucose control and reduce their HbA1c.
Corporate affairs and culture
Core values
The company describes its primary aim as improving the physical, psychological and mental health of our visitors four core values to help achieve its primary goal of reducing suffering in the diabetes community:[2]
- Community first - Honouring and respecting the patients who use the site, its services and share health information.
- What's best for the community is best for us - This is the concept that the community is at the heart of the business and therefore the community's best interests should be preserved over anything else.
- Transparent - The company believes that patients should be aware of how their data is used.
- "Nice!" - This is the desired response the company seek to achieve when patients use any of the company's websites or apps.
Business model
Describing itself as a "private company with an established 'community-profit' culture (the diabetes community's interests at heart)" Diabetes.co.uk's business model focuses on recruiting for clinical trials and advertising.[2]
References
- ^ Diabetes.co.uk profile
- ^ a b c About Diabetes.co.uk
- ^ a b QiC: Best initiative supporting self-care
- ^ Can the Internet and Social Media Help the Development of Healthcare?
- ^ Cavan, David. Reverse Your Diabetes: The Step-by-Step Plan to Take Control of Type 2 Diabetes.
- ^ About clinical trial recruitment
- ^ Diabetes.co.uk launches Type 2 Testing Program
External links
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