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Pete Coors

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Pete Coors
Personal details
BornSeptember 20, 1946
Golden, Colorado
Nationalityamerican
Political partyRepublican
Spouse(s)Marilyn Gross (Middletown, New York)

Peter Hanson Coors (born September 20, 1946) is a U.S. businessman and entreprenuer. He currently is the chairman of the Coors Brewing Company in Colorado and vice chairman of its parent company, Molson Coors Brewing Company.

Born in Golden, Colorado, Coors graduated from Cornell University with a degree in engineering, and received his MBA from the University of Denver in 1970. He has worked all of his life in various positions at his family's Coors Brewing Company, and he is a multimillionaire.

In 1993 Coors became vice chairman and CEO of the company, and in 2002 he was named Chairman of Coors Brewing Company and Adolph Coors Company. In 2004, Pete Coors "made $332,402 in salary and a $296,917 bonus as chairman of Adolph Coors. He also received 125,000 stock options with a potential value of $13 million," according to the Rocky Mountain News.[1] However, Coors stepped down temporarily from these positions in 2004 to run for the US Senate. After the 2005 merger with Molson, Coors became a Class A Director in the newly formed Molson Coors Brewing Company.[2]

He has served on the boards of U.S. Bancorp, H. J. Heinz Company, and Energy Corp. of America. He is also involved in civic organizations such as the Denver Area Council of the Boy Scouts of America and the National Western Stock Show Association.

Coors is married to Marilyn Coors (née Grosso) and has six children. He is the great-grandson of Adolph Coors, the brewing entrepreneur.

Senate run

When U.S. Senator Ben Nighthorse Campbell declared In 2004 that he was retiring, Coors announced his candidacy. His opponent in the primary election was another conservative, former congressman Bob Schaffer. Some political observers see Coors as epitomizing some of the contradictions in modern-day conservative Republicanism, wedding cultural conservatives and economic libertarians. In their primary, the two candidates got into an ideological battle, as Schaffer attacked Coors because his company had provided benefits to the partners of its gay and lesbian employees, in addition to promoting its beer in gay bars. Coors defended himself by saying that he was opposed to same-sex marriage, and supported a constitutional amendment to ban it. According to the Rocky Mountain News, Coors described his company's ostensibly pro-LGBT practices as "good business, separate from politics."[3]. Coors did note however, that he supported civil unions for gay couples. He defeated Schaffer with 61% of the vote in the primary, with many analysts citing his high name recognition in the state as a primary factor. Coors faced Colorado Attorney General Ken Salazar in the November 2004 election, but Coors was defeated by a margin of 51% to 47%. [4]

According to the non-partisan Center for Responsive Politics (CPS), Coors gave his own campaign $1,213,657 and received individual donations of $60,550 from other Coors family members. Scott Coors, the openly gay marketing director of Coors, who also sits on the Human Rights Campaign's Business Council[5] gave Pete Coors a $1000 contribution. The Rocky Mountain News reported Scott Coors "made a salary of $104,656 plus bonuses of $24,163 in 2004" from Coors Brewing before resigning in April, 2005.[6]

Top Pete Coors Campaign Contributors Connected with Coors Brewing

  • Adolph Coors Co. $58,100
  • Maloof Companies $44,000
  • National Beer Wholesalers Assn $14,410
  • Crest Beverage $12,000
  • Faust Distributing Co $12,000

Maloof Companies has been a distributor of Coors products since the 1930s. Its president served on the Board of the Coors Distributor Council. Crest Beverage distributes Coors products in southern California and Faust distributes them in Texas.

Coors raised thousands of dollars worth of smaller contribution from other people who have an interest in selling Molson Coors products. To give one example, Joyce and Kenneth Adamson gave Coors $6,000. They both listed their employer as Capital Beverage Co., a Sacramento, CA Coors distributor formerly known as Capital Coors Co. Altogether, Coors received at least $219,010 from political action committees and from individual donors affiliated with "beer, wine, & liquor" and "food & beverage" industries.