Rupert and Buckley
 | A major contributor to this article appears to have a close connection with its subject. (December 2014) |
| File:Rupert and Buckley Coat of Arms.png | |
| Company type | Private |
|---|---|
| Industry | Fashion Clothing Apparel Lifestyle stores |
| Genre | Retail |
| Founded | 2011 (Bath, Somerset) |
| Founder | James Buckley Thorp |
| Headquarters | Bath, United Kingdom |
Number of locations | 1 |
Area served | United Kingdom Europe Ireland United States China |
| Products | Clothing and Accessories |
| Website | rupertandbuckley |
Rupert and Buckley is a clothing brand aimed at university students.[1] The fashion label marks its clothing with the motto: "Be So Good They Can't Ignore You".
History
The company was founded in 2011 by James Buckley Thorp[2] whilst at the University of Kent where he was reading Law.[3] The company moved from Canterbury to Bath, Somerset.[4]
Having previously sold items in other outlets,[4] the company opened its first own shop in the form of a temporary pop-up shop in Bath.[1] In August 2013, Rupert and Buckley started supplying the Harrow School campus shop with socks and shower gels.[citation needed] In November 2013 the fashion label launched its "Brand Ambassador Scheme".[5]
In early 2014, 25% of the company was sold to private investor Alpha Group.[1] In September 2014, the brands first Flag Ship Store will open at 5 Burton Street, Bath, Somerset, BA1 1BN., with a 'create your own' section and a 'personal shopping experience room'.[citation needed]
Branding and Products
The brand name is a combination of the founder's surnames.[6] The company incorporates aspects of British heritage and sporting design in its products,[1] and uses a deep purple and dark yellow colour scheme for its packaging and some of its products.[6] The fashion label describes itself as 'ultra-preppy' and the image and style of the branding is for the preppy market.[5]
Rupert and Buckley's clothing ranges includes rugby shirts, blazers, t-shirts, shirts, chinos and socks.[1] The company also sells wristbands and toiletries.[7]
The company has featured in Vogue magazine three times[citation needed] and also picked up the Stocking Filler award in Marie Claire in December 2013. The 2013 pop up shop in Bath also won a pop up shop award for its creative design.[citation needed] The Times newspaper have also claimed that Rupert & Buckley is one of the fastest growing underground preppy brands and is to expect large success.[citation needed]
References
- ^ a b c d e "Insider News South West – Crowdfunders sought for upmarket fashion label". Insidermedia.com. 2014-04-28. Retrieved 2014-05-04.
- ^ "RUPERT AND BUCKLEY LTD.. Free business summary taken from official Companies House information. Free Alerts". Companycheck.co.uk. Retrieved 2014-05-04.
- ^ "Put your shirt on James to be a top designer". Canterbury Times. 2011-11-11. Retrieved 2014-05-04.
- ^ a b "Tenbury becomes home to new fashion brand - Rupert and Buckley". Ludlow Advertiser. 2013-01-24. Retrieved 2014-05-04.
- ^ a b Taylor, Rachael (2013-10-28). "Rupert & Buckley grows with student ambassadors". Menswearinsight.com. Retrieved 2014-05-04.
- ^ a b "Fashion house re-locates to a county farm". Worcester News. 2012-12-14. Retrieved 2014-05-04.
- ^ "Rupert and Buckley fashion house founder returns to Bath". Bath Chronicle. 2013-10-27. Retrieved 2014-05-04.