Dotdigital
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Comment: Please see WP:RS for what constitutes an independent reliable source. Onel5969 (talk) 17:45, 6 February 2015 (UTC)
Dotmailer is a global email marketing provider with offices in London Bridge, New York, East Croydon, Manchester and Edinburgh.[1] The dotmailer marketing automation platform is used by about 70,000 marketers in 150 countries. The company employs about 200 people worldwide,and is part of the dotdigital group PLC .
History
The company was founded in 1999 by Tink Taylor and Simon Bird as Ellipsis Media, a web design agency based in Croydon, United Kingdom. Its mail provider was launched in 2002, built especially for the BBC.
In 2008 dotmailer became a PLUS market listed PLC, opened its first Manchester office and was included in Deloitte's Technology Fast 500.
The company was listed on the London Stock Exchange in 2009. In that year it also opened its third office in Edinburgh, introduced share options for staff and was the recipient of a National Business Award.[2]
In 2010 dotmailer opened offices in Belarus and London. The company was then AIM listed in 2011, and the platform was translated into eight languages – English UK, English US, German, French, Spanish, Italian, Portuguese and Russian.
In 2012 the company employed about 100 people, and served about 3,000 customers. In 2013 an office was opened in New York, and dotmailer was nominated in the European Business Awards.
By 2014, the company had growm to a market capitalization of £100m. An office was opened in London Bridge. Also in 2014, dotmailer was noted as one of the three top mailer services in G2 Crowd’s latest crowdsourced business software ratings.[3]
Version 15 of the platform interface was released in July 2014 and in 2015 its global client includes BP, ODEON and Santander.
Software tools and integration
The dotmailer platform has been integrated with a number of software products, starting with Microsoft Dynamics in 2009. This was followed by Salesforce in 2012 and, in 2015, Magento.
dotmailer introduced its surveys and forms tool in 2011. In 2014, the platform was relaunched with a number of new features, including the drag and drop Automated Programme Builder which enables users to create automated communications to target specific market segments, customer behaviours or trigger emails on certain dates. In 2014 the Customer Insight Module was added. which allows marketers to analyse customer data on a behavioural or demographic basis.
References
- ^ "Dotmailer Site". Retrieved 2015-02-26.
- ^ "National Business Awards: a full list of the winners". Telegraph. 2009-11-11. Retrieved 2015-02-26.
- ^ "MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ratings" . Venture Beat, John Koetsier April 10, 2014