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SERMO
Type of site
Social network service
Created byDaniel Palestrant
URLhttp://www.sermo.com/

SERMO is an online community for physicians founded in 2006 by Dr. Daniel Palestrant and acquired by World One, Inc. in 2012. Open exclusively to licensed M.D.s and D.O.s in the United States, and now 8 other countries, SERMO is a place for physicians to post observations and questions about clinical issues and hear other doctors' opinions. The community considers itself both a social 'doctor's lounge' as well as the 'home of medical crowdsourcing' through the anonymous patient cases the doctors collaborate to solve.

About

SERMO was originally imagined as an adverse effect reporting system. Reporting systems failed during Merck's 2004 Vioxx (Rofecoxib) recall, which removed Vioxx, a Cox-2 inhibitor, from the market due to an increased risk of myocardial infarction (heart attack). Palestrant believed that an online forum could collect and filter these types of observations more effectively than existing systems.[1] The site devloped into a discussion board covering a variety of non-clinical and clinical topics. The physician founders left in 2012 to start another business venture. SERMO was acquired by WorldOne, Inc. in July 2012 and rebranded to SERMO in 2014.[2]

SERMO has nearly 500,000 verified and credentialed members[3][4] in the US, UK, Canada, Australia, South Africa, Ireland, Spain, Mexico and New Zealand.[5]

SERMO enables medical crowdsourcing and knowledge sharing. In 2014, 3,500 patient cases were posted by doctors in the US. These cases were viewed 700,000 times and received 50,000 comments. Most patient cases get responses within 1.5 hours and are resolved within 24 hours.[6]

SERMO runs opinion polls twice a week to capture and report on the sentiment of physicians on current topics. These are often reported on in the press.[3][7][8]

References

  1. ^ Genesis of the Sermo idea
  2. ^ http://www.pm360online.com/big-changes-to-come-as-sermo-and-worldone-unify/
  3. ^ a b http://www.forbes.com/sites/danmunro/2015/06/08/two%E2%80%92thirds-of-doctors-are-reluctant-to-share-health-data-with-patients/
  4. ^ http://www.physiciansweekly.com/how-online-medical-crowdsourcing-helped-save-a-life/
  5. ^ http://www.canhealth.com/tfdnews1311.html
  6. ^ http://www.sciencetimes.com/articles/6547/20150522/how-a-social-network-can-help-dish-out-a-diagnosis-to-save-a-life.htm
  7. ^ http://www.washingtonpost.com/blogs/wonkblog/post/doctors-are-using-electronic-records-more---but-liking-them-less/2012/06/15/gJQABTEyeV_blog.html
  8. ^ http://www.nola.com/health/index.ssf/2015/01/measles_outbreak_some_doctors.html
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