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On My Mind (Ellie Goulding song)

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"On My Mind"
Song

"On My Mind" is a song recorded by English singer and songwriter Ellie Goulding from her third studio album Delirium (2015). It was released as the album's lead single on 17 September 2015. It was written by Goulding, Max Martin, Savan Kotecha and Ilya Salmanzadeh, and produced by Martin, Continuous and Ilya. "On My Mind" is a pop and electropop song with its instrumentation consisting in scratchy guitars, trap drums, slapped beats and sharp, syncopated electronica. Lyrically, "On My Mind" talks about a drunken hookup with someone the protagonist shouldn't be with, having a dichotomy between heart and head. Though firmly denied by Goulding, many critics considered it an answer song to Ed Sheeran's "Don't".

The song received mainly positive reviews from music critics, who praised it for being a radio-friendly song, as well as Goulding's delivery, with one critic calling it one of her best singles to date. Commercially, "On My Mind" became another top-ten hit in the United Kingdom, as well as in Australia and other five territories, while reaching the top 20 in other seven countries. In the United States, it has so far reached number 18 on the Billboard Hot 100. Its western-theme music video was inspired by the film Thelma & Louise and was directed by Emil Nava. It premiered on 21 September 2015, and it shows Goulding in a revenge story in Las Vegas.

Background and release

Originally, "On My Mind" was planned to be released in the first quarter of 2015, with British radio network Capital FM announcing that Goulding claimed that hopefully the single was set to be release around March 2015.[1] However, the release was postponed due to the commercial success of "Love Me like You Do", released on 7 January 2015, as the second single of the soundtrack of the film Fifty Shades of Grey. The song proved to be her most successful single to date and later she contributed to Major Lazer's "Powerful", released as a single in June 2015. On 6 August 2015, during iHeartMedia's annual music summit, it was revealed that Goulding's new single was called "On My Mind" and was set to be released "soon".[2][3] On 14 September 2015, Goulding teased her fans on Instagram by posting a "mysterious, semi-topless gif" with the date 17 September", announcing the song's release date. A day later, she posted a 15-second clip of the song.[4]

Composition and lyrics

"I was just in the mood to write something fun and to experiment a little bit. My fans know me as always being quite honest and also being quite heartfelt. We just had fun with it. I love the vibe of the song. It’s quite badass."

—Goulding talking about the inspiration behind the track.[5]

Though denied by Goulding, a handful of criticis considered "On My Mind" an answer song to Ed Sheeran's "Don't".

"On My Mind" was written by Ellie Goulding, Savan Kotecha, Max Martin, and Ilya Salmanzadeh, with the latter two serving as the song's producers. It was described as a "more commercial pop sound" for the singer, who worked with the same team of writers of her successful previous single "Love Me Like You Do". Goulding described its sound as "[...] very different for me. But I think it’s a good different."[6] It is a electropop[7] and R&B song,[8] with its instrumentation consisting in scratchy guitar, slapped beats,[8] trap drums[9] and sharp, syncopated electronica, which according to Idolator's Bianca Gracie, "gladly strays away from the rush of breezy synths that is currently ruling the genre."[10] Matthew Norton of NME described it as "hyperactive, insistent R&B with a bit of Rihanna in the 'eh's,"[8] while Steven J. Horowitz of Billboard and Maeve McDermott of USA Today both perceived that its "wangy guitars" resemble The Police's "Message in a Bottle".[9][11] During the song, Goulding takes a "plain-speaking" approach, while towards the end she goes in a "conciliatory" direction.[8] Lyrically, it presents a dichotomy between heart and head, when we are with someone we shouldn’t be with, or we want to be with someone we shouldn’t be with.[5] Though denied by Goulding, "On My Mind" was described by many critics as an answer song to Ed Sheeran's "Don't" (2014).[8][9][12][13][13][14][15] According to Horton, while in "Don't", Sheeran sings, "Don't fuck with my love", Goulding responds in "On My Mind", "You don't mess with love/You mess with the truth".[8] Q described it as a "guitar led, Swiftian tale of a drunken hook up with a tattooed admirer" inspired by a time when she was "on tour, drinking too much and going off the rails".[16] Goulding commented to MTV News about its lyrical content, claiming:

"I think lyrically a lot of my fans will go back to when I first started releasing songs even on to Myspace and things like that because I was very explicit and honest with my lyrics and I would literally just sing what I was thinking. I think it’s genuinely gone back to that. I think for the past couple of years I’ve maybe been filtering out lyrics quite a bit and going for a more typical kind of pop structure, but this song, we had so much fun writing it, it just comes back to that basic thing of having that person just constantly stuck in our heads." [...] "I’m sorry to all the people that want it to be about someone — it’s not, it’s like a myth." "I like guys with tattoos, my boyfriend has tattoos…but I don’t mind. People can read into it however they want. It’s fun to do that, I would do that too."[15]

Critical reception

The song received generally positive reviews from music critics. Steven J. Horowitz of Billboard gave the song a rating of 3.5 out of 5 stars, calling it a "surefire radio hit" and "a spicy kiss-off."[9] Maeve McDermott of USA Today agreed, calling it "equally ubiquitous as Martin's latest smashes," also naming it "a radio-ready anthem".[11] Matthew Horton of NME perceived that "[t]here's something of Sheeran in the delivery too," noting that "Goulding sounds like she's toasting as she gets her point across as economically as possible, quickfire lines filling dense, juddery verses" and naming it a "promising switch, whatever the intrigue."[8] Carolyn Menyes of Music Times noted that "[t]he single maintains the drippy guitars and play of Goulding's hushed vocals. However, the song gets launched to a new level with some booming drums and a drop that's more similar to hip-hop than something from the discography of Calvin Harris,"[17] Brennan Carley of Spin went on to name it "one of her best singles to date,"[18] meanwhile Christina Garibaldi of MTV News called it "an up-tempo track that checks all the boxes of what makes a pop smash. It’s got an insanely catchy beat, a chorus that will be stuck in your head for days and lyrics that make you think."[15] Nolan Feeney of Time wrote that the song "works its way between your synapses with a twitchy guitar riff and Goulding’s lightning-quick verses about a relationship’s squandered potential."[19] Lewis Corner of Digital Spy gave the song a rating of 4 out of 5 stars, declaring that the song "presents the moment Miss Goulding becomes a pop powerhouse," noting that "the track's Police-styled guitar grooves and oscillating chorus [...] will weave in and around your cerebrum but never quite escapes. The subject may be ambiguous but one thing is for certain, this is Ellie stepping up and moving on."[13]

Commercial performance

In the United Kingdom, "On My Mind" debuted at number 7, the week dated 1 October 2015, becoming the highest new chart entry and Goulding's tenth top-ten hit.[20] The following week it climbed to number 6. It then peaked at number 5 a week later.[21][22] In the United States, "On My Mind" debuted at number 22, the week's highest debut, in addition to Goulding's highest debut on that chart.[23] It has since reached number 18.[24] It also debuted at number 5 on Digital Songs with 78,000 copies sold, and at number 44 on Streaming Songs with 4.6 million streaming.[25] Later, the song fell to number 29.[26] In Australia, the song started at number 15 on the ARIA Charts and climbed to number 7 the following week, becoming her third top-ten solo hit and sixth overall; it reached number 3 in its third week.[27] In New Zealand, the song also proved to be successful, debuting and peaking at number 5.[28] It also peaked inside the top-ten in Finland and Scotland,[29][30] while it reached the top-twenty in Belgium, Denmark, Hungary, Ireland, Netherlands, Norway and Sweden.[31][32][33][34][35][36][37]

Music video

Background

On 25 August 2015, Goulding talked to Capital FM about the concept of the music video, claiming: "Well it involves me and another girl who’s really hot and we’re sort of like Thelma & Louise," she explained. "I guess [you’ll see it] in about a month’s time. I’m very excited about it."[38] She also revealed that it was shot in Las Vegas and directed by Emil Nava, saying: "It’s a weird place. We went to this old casino and filmed stuff in there. I worked with the director, Emil [Nava], I worked with him before with Calvin Harris [he directed the "I Need Your Love" video]. He’s a friend of mine and we wanted to do something really mad. We wanted to ride some horses, and there’s a gangster who is a not very good guy. It’s kind of got a Thelma and Louise thing about it."[5] It was uploaded to Goulding's VEVO account on 21 September 2015.

Synopsis

At the beginning of the video, Goulding is seen in a Las Vegas hotel room setting interspersed between various shots of casinos and people riding horses. As the song begins, she is seen standing in front of a mirror examining herself, before her lover appears behind her. Between shots of Goulding singing towards the camera in an empty blue room, her and her lover are seen at different times in a hotel room and a ballroom together, and her lover is seen drinking at a bar alone. Goulding is then shown in a different setting standing in front of a caravan with a girl, her accomplice, sitting in a chair beside her. The video cuts to an aggressive argument between Goulding and her lover in their hotel room, with him appearing multiple times in the same room constantly shouting and yelling at her while she sits on the end of the bed.

The video gradually shows scenes of the falling apart of their relationship, and now Goulding and her accomplice are shown riding on horseback into Las Vegas and down the Las Vegas Strip, set on revenge on Goulding's former lover. Several shots of Goulding and her accomplice in a hair salon, her former lover living his wealthy lifestyle and flirting with another woman are shown while they continue to ride down the main strip. They approach an unnamed casino, presumably owned by her former lover, and enter the building on their horses while he counts his money. The women are caught on camera riding through the casino, while passing people playing on various poker machines. Her accomplice is seen smashing an expensive vase with a baseball bat interspersed with shots of their conversation in the salon and the two women outside their caravan holding guns. They are shown riding into an area outside the room her former lover is counting his money in, and her accomplice brandishes a sawn-off shotgun, blasting the door to the room open and frightening her former lover. They ride into the room and stay in place, while her former lover argues his case and pleads with them, while various nude glamour shots of Goulding and scenes before the end of their relationship play in between. Her accomplice takes the baseball bat and smashes the lightbulb above them, darkening the room. Her former lover is then seen tied to his chair with duct tape in the dimly lit room, while Goulding and her accomplice ride away on their horses with stacks of her former lover's money.

Various scenes of the aftermath are then shown, including the two women back in the salon clinking their glasses, on a rooftop making it rain with money and her accomplice blowing a hole in the casino ceiling with the sawn-off shotgun. Goulding is then seen walking down a hotel hallway and back in the empty blue room singing, and the video ends with the two women riding off on their horses throwing money in the air.

Track listing

  1. "On My Mind" – 3:35
  2. "On My Mind" (Jax Jones Remix) – 4:13
  1. "On My Mind" – 3:35
  2. "On My Mind" (Jax Jones Remix) – 4:13
  3. "On My Mind" (Courage Remix) – 4:04
  • Digital download – Remixes[41]
  1. "On My Mind" (Jax Jones Remix) – 4:13
  2. "On My Mind" (Metronomy Remix) – 3:11
  3. "On My Mind" (Courage Remix) – 4:04
  • Digital download – MK Remix[42]
  1. "On My Mind" (MK Remix) – 6:11
  2. "On My Mind" (MK Dub) – 6:10

Charts

Chart (2015) Peak
position
Australia (ARIA)[27] 3
Austria (Ö3 Austria Top 40)[43] 14
Belgium (Ultratop 50 Flanders)[31] 10
Belgium (Ultratop 50 Wallonia)[44] 36
Canada (Canadian Hot 100)[45] 12
Canada CHR/Top 40 (Billboard)[46] 40
Croatia (ARC 100)[47] 9
Czech Republic (Rádio – Top 100)[48] 33
Czech Republic (Singles Digitál Top 100)[49] 5
Denmark (Tracklisten)[32] 17
Finland (Suomen virallinen lista)[29] 8
France (SNEP)[50] 54
songid field is MANDATORY FOR GERMAN CHARTS 15
Hungary (Single Top 40)[33] 19
Ireland (IRMA)[34] 9
Italy (FIMI)[51] 17
Mexico Top 20 Inglés (Monitor Latino)[52] 14
Netherlands (Dutch Top 40)[35] 8
Netherlands (Single Top 100)[53] 11
New Zealand (Recorded Music NZ)[28] 4
Norway (VG-lista)[36] 14
Slovakia (Rádio Top 100)[54] 20
Slovakia (Singles Digitál Top 100)[55] 3
Scotland (OCC)[30] 7
Slovenia (SloTop50)[56] 28
Spain (PROMUSICAE)[57] 21
Sweden (Sverigetopplistan)[37] 18
Switzerland (Schweizer Hitparade)[58] 19
UK Singles (OCC)[22] 5
US Billboard Hot 100[59] 18
US Pop Airplay (Billboard)[60] 6
US Adult Pop Airplay (Billboard)[61] 15

Certifications

Region Certification Certified units/sales
Australia (ARIA)[62] Gold 35,000^
New Zealand (RMNZ)[63] Gold 0*
United Kingdom (BPI)[64] Silver 200,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

References

  1. ^ "Capital on Twitter: Get Ready #GouldDiggers, @EllieGoulding has told us that hopefully the first single of her new album will be released around March! Max x". Twitter. 11 January 2015. Retrieved 26 September 2015.
  2. ^ Corner, Lewis (6 August 2015). "Ellie Goulding's new single now has a title and could be coming soon". Digital Spy. Retrieved 26 September 2015.
  3. ^ Lee, Christina (6 August 2015). "Ellie Goulding's Next Single Is Titled "On My Mind"". Idolator. Retrieved 26 September 2015.
  4. ^ Corner, Lewis (15 September 2015). "Here's your first preview of Ellie Goulding's new single 'On My Mind'". Digital Spy. Retrieved 27 September 2015.
  5. ^ a b c Radio.com Staff (17 September 2015). "Ellie Goulding Talks 'On My Mind': 'It's Quite Badass'". Radio.com. Retrieved 7 October 2015.
  6. ^ Wass, Mike (15 September 2015). "Ellie Goulding Teases New Single "On My Mind": Listen To A Snippet Of The Max Martin-Produced Track". Idolator. Retrieved 27 September 2015.
  7. ^ Lori Melton. "Ellie Goulding performs 'On My Mind' world exclusive on 'The X Factor UK'". AXN.
  8. ^ a b c d e f g Horton, Matthew (17 September 2015). "Ellie Goulding Takes Aim At Former Lover With Hyperactive R&B Single 'On My Mind' – Track Review". NME. Retrieved 4 October 2015.
  9. ^ a b c d Horowitz, Steven J. (24 September 2015). "Is Ellie Goulding's Max Martin-Produced 'On My Mind' Memorable? Plus More of the Week's Best and Worst Singles". Billboard. Retrieved 5 October 2015.
  10. ^ Gracie, Bianca (17 September 2015). "Ellie Goulding Announces New 'Delirium' Album: Listen To Lead Single "On My Mind"". Idolator. Retrieved 4 October 2015.
  11. ^ a b McDermott, Maeve (17 September 2015). "Song of the Week: Ellie Goulding shares what's 'On My Mind'". USA Today. Retrieved 5 October 2015.
  12. ^ Daw, Robbie (17 September 2015). "Ellie Goulding's "On My Mind" Vs. Ed Sheeran's "Don't": The 10 Best Disses From Each Song". Idolator. Retrieved 4 October 2015.
  13. ^ a b c Corner, Lewis (17 September 2015). "6 ways Ellie Goulding's new single takes a swing at Ed Sheeran: A lyrical breakdown". Digital Spy. Retrieved 5 October 2015. Cite error: The named reference "ds" was defined multiple times with different content (see the help page).
  14. ^ Hodgson, Claire (18 September 2015). "Is Ellie Goulding's new song On My Mind about Ed Sheeran?". Cosmopolitan. Retrieved 7 October 2015.
  15. ^ a b c Garibaldi, Christina (17 September 2015). "Is Ellie Goulding's 'On My Mind' Her Response To Ed Sheeran's 'Don't?'". MTV News. Retrieved 7 October 2015.
  16. ^ "Ellie Goulding Talks Sound Of New Album, Reveals Song Titles & Producers List On 'Q' Magazine!". Q. Direct Lyrics. Retrieved 27 September 2015.
  17. ^ Menyes, Carolyn (17 September 2015). "Ellie Goulding New Album: 'Delirium' Release Date, Artwork and Single 'On My Mind' Unveiled". Music Times. Retrieved 7 October 2015.
  18. ^ Carley, Brennan (17 September 2015). "Ellie Goulding Mounts the Throne on Proper Pop Return, 'On My Mind'". Spin. Retrieved 7 October 2015.
  19. ^ Feeney, Nolan (17 September 2015). "You'll Have the New Ellie Goulding Song On Your Mind All Day". Time. Retrieved 7 October 2015.
  20. ^ "Justin Bieber lands a third week at the top of the Official Singles Chart". The Official Charts Company. 25 September 2015. Retrieved 7 October 2015.
  21. ^ https://www.youtube.com/watch?v=v_cvFRviNic
  22. ^ a b "Ellie Goulding: Artist Chart History". Official Charts Company. Retrieved 9 October 2015.
  23. ^ Gary Trust (28 September 2015). "The Weeknd Holds Atop Hot 100, Taylor Swift hits top 10". Billboard.com. Retrieved 7 October 2015.
  24. ^ "The Weeknd No. 1 for Sixth Week, Adele No. 1 next week?". Billboard.com.
  25. ^ Trust, Gary (1 October 2015). "Hot 100 Chart Moves: Ellie Goulding, Demi Lovato & Beyonce Highlight Diva Debuts". Billboard. Retrieved 7 October 2015.
  26. ^ "Music: Top 100 - 7 October 2015 | Billboard.com". Billboard. Retrieved 7 October 2015.
  27. ^ a b "Ellie Goulding – On My Mind". ARIA Top 50 Singles. Retrieved 10 October 2015.
  28. ^ a b "Ellie Goulding – On My Mind". Top 40 Singles. Retrieved 9 October 2015.
  29. ^ a b "Ellie Goulding: On My Mind" (in Finnish). Musiikkituottajat. Retrieved 12 October 2015.
  30. ^ a b "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 26 September 2015.
  31. ^ a b "Ellie Goulding – On My Mind" (in Dutch). Ultratop 50. Retrieved 16 October 2015.
  32. ^ a b "Ellie Goulding – On My Mind". Tracklisten. Retrieved 15 October 2015.
  33. ^ a b "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 3 October 2015.
  34. ^ a b "Chart Track: Week 41, 2015". Irish Singles Chart. Retrieved 9 October 2015.
  35. ^ a b "Nederlandse Top 40 – Ellie Goulding" (in Dutch). Dutch Top 40. Retrieved 25 September 2015.
  36. ^ a b "Ellie Goulding – On My Mind". VG-lista. Retrieved 24 October 2015.
  37. ^ a b "Ellie Goulding – On My Mind". Singles Top 100. Retrieved 4 October 2015.
  38. ^ Wass, Mike (25 August 2015). "Ellie Goulding's New Single "On My Mind" Was Produced By Max Martin, Video Has A 'Thelma & Louise' Theme". Idolator. Retrieved 8 October 2015.
  39. ^ "On My Mind (2-Track): Amazon.de: Musik" (in German). Amazon.
  40. ^ "On My Mind (Hmv Exclusive)". HMV Store.
  41. ^ "iTunes - Music - On My Mind (Remixes) - Single by Ellie Goulding". iTunes Store (GB).
  42. ^ "iTunes - Music - On My Mind (MK Remix) - Single by Ellie Goulding". iTunes Store (GB).
  43. ^ "Ellie Goulding – On My Mind" (in German). Ö3 Austria Top 40. Retrieved 4 November 2015.
  44. ^ "Ellie Goulding – On My Mind" (in French). Ultratop 50. Retrieved 23 October 2015.
  45. ^ "Ellie Goulding Chart History (Canadian Hot 100)". Billboard. Retrieved 10 November 2015.
  46. ^ "Ellie Goulding Chart History (Canada CHR/Top 40)". Billboard. Retrieved 30 September 2015.
  47. ^ "ARC Top 40". Croatian Airplay Radio Chart (HRT) (in Croatian). Archived 2015-03-03 at the Wayback Machine
  48. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 43. týden 2015 in the date selector.
  49. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 39. týden 2015 in the date selector.
  50. ^ "Ellie Goulding – On My Mind" (in French). Les classement single. Retrieved 25 October 2015.
  51. ^ "Ellie Goulding – On My Mind". Top Digital Download. Retrieved 16 October 2015.
  52. ^ "Top 20 México Inglés" (in Spanish). Monitor Latino. Retrieved 29 October 2015.
  53. ^ "Ellie Goulding – On My Mind" (in Dutch). Single Top 100. Retrieved 16 October 2015.
  54. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201544 into search.
  55. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201539 into search.
  56. ^ "SloTop50 - Slovenian official singles chart". slotop50.si. Retrieved 29 October 2015.
  57. ^ "Ellie Goulding – On My Mind" Canciones Top 50. Retrieved 29 October 2015.
  58. ^ "Ellie Goulding – On My Mind". Swiss Singles Chart. Retrieved 1 November 2015.
  59. ^ "Ellie Goulding Chart History (Hot 100)". Billboard. Retrieved 10 November 2015.
  60. ^ "Ellie Goulding Chart History (Pop Songs)". Billboard. Retrieved 30 September 2015.
  61. ^ "Ellie Goulding Chart History (Adult Pop Songs)". Billboard. Retrieved October 27, 2015.
  62. ^ "ARIA Charts – Accreditations – 2015 Singles" (PDF). Australian Recording Industry Association. Retrieved 6 November 2015.
  63. ^ "New Zealand single certifications". Recorded Music NZ. Retrieved 23 October 2015.
  64. ^ "British single certifications – Ellie Goulding – On My Mind". British Phonographic Industry. Retrieved 6 November 2015. Select singles in the Format field. Select Silver in the Certification field. Type On My Mind in the "Search BPI Awards" field and then press Enter.
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