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Anomaly (advertising agency)

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Anomaly is an international creative marketing agency founded in 2004 in New York City. The agency has offices in Los Angeles, New York, Toronto, London, Amsterdam, and Shanghai.[1][better source needed]

The agency was founded by Carl Johnson, Jason Deland, Johnny Vulkan, Mike Byrne, Richard Mulder, and Justin Barocas.[2]

The agency does not bill by hours worked, but instead charges a fee up front or takes equity in the property or business.[3][failed verification]

Clients

Anomaly's clients have included Anheuser-Busch InBev[citation needed], Beats,[4] The Campbell Soup Company[citation needed], Converse[citation needed], Diageo[citation needed], Dick's Sporting Goods[citation needed], Diesel[citation needed], Google[citation needed], The Hershey Company[citation needed], Kohl's[citation needed], Major League Baseball[citation needed], MINI Canada (a division of BMW),[5] New York Life Insurance[citation needed], Panera Bread[citation needed], and Sally Hansen.[6]

Additionally, Anomaly has holdings in companies such as hmbldt[expand acronym],[7][failed verification][8] Avec Eric,[9][failed verification] EOS,[10][failed verification] Mighty Jaxx[11] and The Unreasonable.[12]

Awards and recognition

Anomaly was #24 in a Fast Company article titled "The World's Most Innovative Companies";[13]and mentioned in Ad Age magazine (#4 in 2016 'Agency A-List' report,[14] and featured in the article "Creativity Innovators: Anomaly"[15]) Anomaly was feature in LatinSpots magazine in an article about the agency's effort to break down the Hispanic silo in the industry.[16] Anomaly won 'Brand of the Year' at the Designer Toy Awards for the agency's Mighty Jaxx venture.[17][failed verification] Anomaly has won Gold Media Effies for Converse[citation needed] and 'Keep a Child Alive' Foundation[citation needed]; an Effie for IP venture 'EOS'[citation needed]; as well as multiple Emmy Awards[citation needed] and a James Beard Foundation award for joint-venture culinary arts brand, 'Avec Eric'.[18]{{Failed verification|reason=Anomaly (advertising agency) not mentioned in ref provided|date=December 2016}

References

  1. ^ "Anomaly Homepage". Anomaly.com. Retrieved 2015-08-01.
  2. ^ http://www.bloomberg.com/research/stocks/private/person.asp?personId=47060617&privcapId=47060376&previousCapId=47060376&previousTitle=Anomaly%20Communications,%20LLC
  3. ^ Borden, Mark (2008-03-01). "The World's Most Innovative Companies | Fast Company | Business + Innovation". Fast Company. Retrieved 2015-08-01.
  4. ^ http://adage.com/article/agency-news/anomaly-picks-beats-dre/304239/
  5. ^ http://www.prnewswire.com/news-releases/shifting-gears-anomaly-earns-mini-business-in-canada-161346965.html
  6. ^ http://adage.com/article/agency-news/coty-taps-anomaly-global-creative-agency-sally-hansen/307184/
  7. ^ http://time.com/4572079/best-inventions-2016/
  8. ^ "hmbldt". adage.com. Retrieved 2016-11-15.
  9. ^ "Avec Eric". aveceric.com. Retrieved 2016-11-15.
  10. ^ "EOS". evolutionofsmooth.com. Retrieved 2016-11-15.
  11. ^ "Mighty Jaxx". AdAge.com. Retrieved 2016-11-15.
  12. ^ "The Unreasonable". AdAge.com. Retrieved 2016-11-15.
  13. ^ "Fast Company". fastcompany.com. Retrieved 2016-11-15.
  14. ^ "AdAge A-List". AdAge.com. Retrieved 2016-11-15.
  15. ^ "AdAge Creativity Innovators". AdAge.com. Retrieved 2016-11-15.
  16. ^ "LatinSpots - Breaking Down the Last Silo" (PDF). LatinSpots.com. Retrieved 2016-11-15.
  17. ^ "Designer Toy Awards 'Brand of the Year'". DesignerToyAwards.com. Retrieved 2016-11-15.
  18. ^ http://www.eater.com/2011/5/7/6682121/winners-2011-james-beard-foundation-book-broadcast-journalism-awards