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Anomaly (advertising agency)

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Anomaly is an advertising agency founded in 2004 in New York City. The agency has offices in Los Angeles, New York, Toronto, London, Amsterdam, and Shanghai.[1][2]

The agency was founded by Carl Johnson, Jason Deland, Johnny Vulkan, Mike Byrne, Richard Mulder, and Justin Barocas.[3]

The agency does not bill by hours worked, but instead charges a fee up front or takes equity in the property or business.[4][failed verification]

Clients

Anomaly's clients have included Anheuser-Busch InBev, Beats,[5] The Campbell Soup Company, Converse, Diageo, Dick's Sporting Goods, Diesel, Google, The Hershey Company, Kohl's, Major League Baseball, MINI Canada (a division of BMW),[6] New York Life Insurance, Panera Bread, and Sally Hansen.[7]

Additionally, Anomaly has holdings in companies such as hmbldt,[8] Avec Eric, EOS,[9] Mighty Jaxx[10] and The Unreasonable.[11]

Awards and recognition

Anomaly was #24 in a Fast Company article titled "The World's Most Innovative Companies";[12] and mentioned in Ad Age magazine (#4 in 2016 'Agency A-List' report,[13] and featured in the article "Creativity Innovators: Anomaly"[14]) Anomaly was feature in LatinSpots magazine in an article about the agency's effort to break down the Hispanic silo in the industry.[15] Anomaly won 'Brand of the Year' at the Designer Toy Awards for the agency's Mighty Jaxx venture.[16][failed verification] Anomaly has won Gold Media Effies for Converse and 'Keep a Child Alive' Foundation;[17] an Effie for IP venture 'EOS';[18][failed verification] as well as multiple Emmy Awards [19] and a James Beard Foundation award for joint-venture culinary arts brand, 'Avec Eric'.[dubious – discuss][20][failed verification]

References

  1. ^ "Anomaly Homepage". Anomaly.com. Retrieved 2015-08-01.
  2. ^ "Inside the Agency: Anomaly". Digiday.com. Retrieved 2017-01-04.
  3. ^ "Company Overview of Anomaly Communications, LLC". Bloomberg. Retrieved 2017-01-04.
  4. ^ Borden, Mark (2008-03-01). "The World's Most Innovative Companies | Fast Company | Business + Innovation". Fast Company. Retrieved 2015-08-01.
  5. ^ "Anomaly Picks Up Beats By Dre, Opens Los Angeles Office". Advertising Age. Retrieved 2017-01-04.
  6. ^ "Shifting Gears: Anomaly Earns MINI Business In Canada". PR Newswire. Retrieved 2016-12-20.
  7. ^ "Coty Taps Anomaly as Global Creative Agency for Sally Hansen". Advertising Age. Retrieved 2016-12-20.
  8. ^ "hmbldt". adage.com. Retrieved 2016-11-15.
  9. ^ "Anomaly's Carl Johnson On A Unique Business Model". Forbes. Retrieved 2016-11-15.
  10. ^ "Mighty Jaxx". AdAge.com. Retrieved 2016-11-15.
  11. ^ "The Unreasonable". AdAge.com. Retrieved 2016-11-15.
  12. ^ "Fast Company". fastcompany.com. Retrieved 2016-11-15.
  13. ^ "AdAge A-List". AdAge.com. Retrieved 2016-11-15.
  14. ^ "AdAge Creativity Innovators". AdAge.com. Retrieved 2016-11-15.
  15. ^ "LatinSpots - Breaking Down the Last Silo" (PDF). LatinSpots.com. Retrieved 2016-11-15.
  16. ^ "Designer Toy Awards 'Brand of the Year'". DesignerToyAwards.com. Retrieved 2016-11-15.
  17. ^ "KCA's Media Ambush of the iPhone Launch". effie.org. Retrieved 2016-11-15.
  18. ^ "EOS - Reinventing Lip Balm". effie.org. Retrieved 2017-01-04.
  19. ^ "Anomaly's 'Avec Eric' nabs second Emmy". AdWeek. Retrieved 2017-01-04.
  20. ^ "Winners: 2011 James Beard Foundation Book, Broadcast & Journalism Awards". Eater. Retrieved 2016-12-20.
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