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Cold email

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A cold email is an unsolicited e-mail that is sent to a receiver without prior contact or a request for information previously.[1][2] It could also be defined as the email equivalent of cold calling.[3] Cold emails are different from spam mails.[4] If some proper procedures are not followed, a cold email could become a spam mail.[5][6]

History

Door to door salesmen were popular before cold calling became a major form of marketing.[7] With the internet revolution and the popularity of emails, cold emails became popular.[4][1]

Rules & Regulations

United States

The United States has email regulations for business owners developed by the Federal Trade Commission (FTC).[8] The FTC has an act called the CAN-SPAM Act for regulating email practices of businesses.[9] Issues like “deceptive subject lines”, “opt out requests”, “header information” and others are discussed.[6][10] Violation of the CAN-SPAM Act could lead to fines of up to $16,000.[11][3]

Regards

  1. ^ a b McGill, Justin (3 August 2016). "What is Cold Email (and is it SPAM)?". www.leadfuze.com. Retrieved 16 September 2016.
  2. ^ "The main steps of cold emailing".
  3. ^ a b Gould, Kevin (4 December 2014). "7 Tricks to Write an Effective Cold Email". Entrepreneur (magazine). Retrieved 16 September 2016.
  4. ^ a b Wessel, Liz. "The 5 Best Ways To Network While You're Still In College". Forbes. Retrieved 16 September 2016.
  5. ^ "9 different ways to cold email someone when you're trying to sell and make tons of money". Business Insider. Retrieved 16 September 2016.
  6. ^ a b "9 Reasons Your Cold Email Got Answered". Inc. (magazine). 17 May 2016. Retrieved 16 September 2016.
  7. ^ Bridges, Frances. "How to Write A Cold E-mail". Forbes. Retrieved 16 September 2016.
  8. ^ "Complying with the Telemarketing Sales Rule". www.ftc.gov. Retrieved 16 September 2016.
  9. ^ "The Coldest Email". The Flat Hat. 6 September 2016. Retrieved 16 September 2016.
  10. ^ McGill, Justin (20 January 2015). "Cold Sales Email - The Complete Guide to Cold Email Prospecting". www.leadfuze.com. Retrieved 16 September 2016.
  11. ^ "Why Starting a Conversation is a Cold Email Strategy That Works". The Huffington Post. 19 August 2016. Retrieved 16 September 2016.
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